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Harshita Kasaudhan PPT CORRECTED

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38 views15 pages

Harshita Kasaudhan PPT CORRECTED

Uploaded by

questindulge24
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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CONTENT

TABLE Company overview


History
Services Offered
Key Players in Matrimonial
Space
Market Share of
Shaadi.com
Web traffic by countries

Success Stories

Challenges Faced

Marketing Strategy
INTRODUCTION

Shaadi.com: Revolutionizing Matchmaking


•Founded: 1996 by Anupam Mittal
•Industry Leader: Pioneer in online matrimonial
services, especially for the Indian community.
•Global Reach: Serves millions of users
worldwide, including the Indian diaspora.
•Mission: To help individuals and families find the
perfect life partner through a blend of traditional
values and modern technology.
•Key Features:
• AI-driven matchmaking
• Comprehensive profile verification
• Personalized matchmaking services
HISTOR
Y
Key Milestones:
1996:

• Foundation: Launched by Anupam Mittal in Mumbai as "Sagaai.com," later rebranded to


Shaadi.com.
EARLY 2000s:
• Growth: Gained popularity as one of India's first matrimonial sites, capitalizing on rising internet
access.
2008:
• Global Expansion: Extended services to the Indian diaspora in the U.S., U.K., Canada, and
beyond.
2010s:
• Technology Integration: Introduced mobile apps and Shaadi Select, adapting to the mobile-
first world.
2019:
• Milestone: Surpassed 35 million users, with a multitude of success
stories worldwide.
Present Day:
• Innovation & Leadership: Continues leading with AI-driven features,
ensuring secure and personalized matchmaking.
SERVICES
OFFERED
Free Membership
Premium Membership
Shaadi Select
Shaadi Live
Mobile App
Privacy & Security
1. Free Membership:
•Profile Creation: Users can create and browse profiles at no cost.
•Basic Search Filters: Access and view essential information of potential matches.
2. Premium Membership:
•Direct Communication: Contact potential matches via phone, chat, or email.
•Advanced Filters: Utilize detailed filters like profession,, and family background to find
suitable matches.
3. Shaadi Select:
•Dedicated Relationship Advisor: Personalized support from a dedicated advisor to find
the right match.
•Handpicked Matches: Curated match suggestions based on your preferences.
•Priority Access: Early access to premium profiles and personalized introductions.
4. Shaadi Live:
•Virtual Matchmaking Events: Participate in online events to meet potential matches in real-
time.
•Interactive Sessions: Live chat and video sessions with other participants.
5. Shaadi.com Mobile App:
•On-the-Go Matchmaking: All features accessible via mobile app, including profile creation,
search, and communication.
BRAND Matrimony. Jeevansathi. Bharat
Shaadi.com
NAME com com Matrimony

Founded 1996 1997 1998 1997

Global Extensive Extensive Primarily in Extensive


reach
Premium
India
KEY PLAYERS
membershi
p IN
Mobile App
MATRIMONIA
AI-Driven
Matchmaki
ng
L SPACE
Personalize Shaadi Matchmakin Personalized Personalized
d Services Select g Services services Services

Profile
verification

Virtual
Events
(Shaadi Live)
MARKET SHARE OF
SHAADI.COM AND OTHER
PLAYERS
MARKET SHARE

Shaadi.com
Bharat Matrimony 37%
42%

Jeevansaathi.com
21%

Shaadi.com Jeevansaathi.com Bharat Matrimony


Web traffic

Shaadi.c
60.00%

50.00%

om Web 40.00%

Traffic By 30.00%

Country
20.00%

10.00%

0.00%
India US Canada UK United Others
Arab
Emirates

Web traffic
Matrimony
Service
With
Millions of
Success
Stories
CHALLANGES
Early Challenges: FACED
•Limited internet adoption in India.
•Conservative parents hesitant about online matchmaking.
•Overcoming cultural barriers and prevalent mindsets.
Expansion Challenges:
•Growth into smaller towns with diverse demographics.
•Need for tailored communication strategies to suit smaller town
consumers.
•Linguistic adjustments and smooth brand integration.
Revenue Strategy Adaptation:
•Developed revenue models suited for tier II and tier III cities.
•Introduced payment methods like UPI and digital wallets.
•Successful Navigation:Despite these challenges, Shaadi.com
adapted its strategies to effectively serve a diverse and growing
customer base across India.
•The platform evolved to meet the needs of users from both urban
and rural areas, ensuring accessibility and trust.
SHAPING
SOCIETAL
AWARENESS AND
IMPACT
TECHNOLOGY AND
INNOVATION
1.Targeted Digital Advertising: Shaadi.com likely employs targeted digital
advertising campaigns to reach their desired audience. They may leverage
platforms like Google Ads and social media advertising to target users based on
demographics, interests, and relationship status.

2.Content Marketing: Shaadi.com may focus on content marketing to engage and


attract users. They could create informative and engaging content related to
relationships, marriage, and matchmaking. This content can be shared on their
website, blog, social media channels, and through email marketing campaigns.

3.SEO and Search Marketing: To improve their online visibility and attract
organic traffic, Shaadi.com may invest in search engine optimization (SEO)
strategies. This involves optimizing their website and content to rank higher in
search engine results for relevant keywords.

4.Social Media Engagement: Shaadi.com is likely active on social media


platforms like Facebook, Instagram, and Twitter. They may share success stories,
user testimonials, and engage with their audience through contests, polls, and
interactive posts.
THANK YOU
HARSHITA
KASAUDHAN
HARSHITA [email protected]

Shaadi.com

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