Scribd
Upload
19 views15 pages

Presentation CMPT

Uploaded by

Priyansh Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
19 views15 pages

Presentation CMPT

Uploaded by

Priyansh Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 15

MINING FOR GOLD

THROUGH INNOVATION
AND ENTREPRENEURSHIP

Presented By Group 27

• Aditya parmar
• Priyansh Sharma
• Shruti singh
• Tarun Kumar Vishwakarma
• Rishab Jain
• Ritesh sonwane
• Vaishnavi Tiwari
TABLE OF CONTENT
TITAN company overview
Programs launched by titan
watch segment
Jewellery segment
Eye Care and Fashion accessories
Growth drivers
Issues and challenges
Analytical tools
Questions raised
Recommendations
TITAN COMPANY OVERVIEW

• Company launched: - 1984


• Belonging :- Fashion Accessories (personal
Adornment company)
• Category player not a retailer
• joint venture:- TATA group and Tamil Nadu
industrial development corporation.
• Product profile: - watches, jewelry, eyewear and
fashion accessories
• 2014-2015 revenue 119 billion with 9% annual
growth
PROGRAMS BY TITAN
Future Shock program The ignitor program The Hexagon Program
• Launched by bhat in 2004 • Launched in 2013 • Objective Whether to pursue a new
business to launch
• 200 members are selected • Internal business program
• Three goals to select idea
• Divided in 10 diverse cross • Open to participants company wide 1. High growth
fictional teams 2. High margins
• Challenged to propose new business 3. High return
• 5 focused on existing for next 5 years
business • Conditions
• Encourage start up mentality 1. No cost driven product
• 5 focused on new ideas 2. Fit the style and design competencies
• Team shortlisted pitch and get idea 3. Avoid high competitive radar
• Next 5 to 10 years slected 4. Prioritize underpenetrated,
unorganized, underserved market.
• 5 teams shortlisted
• h TITAN in 1987
WATCH SEGMENTS
• Market leader with 65% market share
• 2014-2015: - 19.19 billion revenue with 7.3 % annual
growth
• Quartz watches production
Outlets : - 452 titan outlets worldwide, 159 fast track outlets,
41 Helios outlets , 2300 outlets internationally
• Dealership: - 11,000 dealers in 2500 towns
• Product Profile: - Aviator (men's), Raga (women),
FastTrack (youth), Swiss made and Zoya (premium
watches)
• Competitors : - Hindustan machine tool
JEWELLERY SEGMENT
• Launched in 1994 under brand name TANISHQ and GOLD
PLUS
• Major national player with revenue 94.21 billion with 9.2% annual
growth
• Tanishq launched first the chain of modern Jewellery
• Tanishq is for upper urban class family
• Gold plus launched for the semi-urban people and traditional rural
people
• Gold Plus first titan business successful in just 1st year of
operation
• Competitors: - kalyan jwellers and Pc jewellers
EYE WEAR AND FASSION
ACCESSORIES
• Launched in 2007 under name EYE+

• annual growth rate 210 billion in 2012 to 430 billion in


2015 with 30 % annual growth

• First Outlets with optometrist

• Air conditioned outlets, trained staff, window disclaimer

• Competitors: - vision express(165 stores), Lawrence &


Mayo(90 outlets), GKB optical(60 stores), Vasan Eye
Care
GROWTH DRIVERS
• Category player
• Innovation In product
• Team player
• Premiumization
• Quartz watches
• Strategic acquisition
• Core product development team
• Consumer time changing
• Retail network
preferences
• Specific product target to specific customer
• Products for complimenting there
• Healthy business environment
personalities
• Investor friendly government policies
• Design there outlet to attract maximum
customer
• Diversification
ISSUES AND CHALLENGES WITH
TITAN
• Less margins in gold plus

• Network with more traditional and

conservative semi urban and rural people

• Outlets restriction with Eye+

• Being expensive allegations on the titan

eyewear
SWOT ANALYSIS
• Strengths: Strong brand recognition, diversified portfolio, expansive retail network, and
robust R&D and innovation culture.

• Weaknesses: High dependency on the Indian market and limited international presence.

• Opportunities: Expanding internationally, exploring unorganized market segments, and


leveraging online sales.

• Threats: Rising raw material costs, especially in jewelry; competition from both
organized and unorganized sectors; economic and regulatory pressures.
Swot analysis
Trend Analysis of Titan Brand
• Digitalization & Innovation:
• Growth in smartwatches (e.g., Titan Smart).
• Increased focus on e-commerce and online retail.
• Sustainability Focus:
• Ethical sourcing and eco-friendly materials, especially in jewelry (e.g., sustainable gold).
• Premium & Affordable Luxury:
• Appeal to both premium (Tanishq) and youth markets (Fastrack).
• Expansion into accessible luxury.
• Global Expansion:
• Increased presence in international markets like the Middle East and Southeast Asia.
• Consumer Preferences:
BCG MATRIX
• STAR :- Tanishq the star player with high market share increase public demand and strong brand value

• QUESTION MARK:- Eye+ emerging in the market but presence of high competition requires
more investment

• CASH FLOW:- Watches with established market leadership 65% share generates steady cash flow
to support other business units

• DOGS:- Gold plus was struggling to maintain growth and profitability need re-evaluation or
disinvestment
PORTERS FIVE FORCES
• Threat of New Entrants: High; new brands and local players can easily enter the market, especially in
jewelry and eyewear.

• Bargaining Power of Suppliers: Moderate; Titan can negotiate due to its large-scale purchasing.

• Bargaining Power of Buyers: High; consumers have choices among brands and price-sensitive options.

• Threat of Substitute Products: High; in luxury and non-essential segments, alternatives or cheaper
options can deter customers.

• Industry Rivalry: Intense, due to a competitive landscape with both organized and unorganized players in each
segment.
RECOMMENDATION
• Expand International Presence: Focus on markets with high growth potential outside of
India.

• Digital and E-Commerce Channels: Strengthen online presence to capture digital-savvy


customers.

• Sustainability Initiatives: Emphasize sustainable sourcing and ethical practices, especially


in jewelry.

• Product Diversification: Continue launching new product lines to appeal to a broader


demographic, especially the youth segment.

You might also like