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Corporate Social Responsibility

CSR an evidence based presentation by SONU

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Sonu Kumar
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59 views12 pages

Corporate Social Responsibility

CSR an evidence based presentation by SONU

Uploaded by

Sonu Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CSR AND ITS IMPACT ON

BUSINESS AND SOCIETY


A THEORETICAL AND EVIDENCE-BASED ANALYSIS
SONU KUMAR
BBA DEPARTMENT | ROLL NO. :-23BBA002
DATE:-21/10/2024
INTRODUCTION TO CSR
• DEFINITION: CORPORATE SOCIAL RESPONSIBILITY (CSR) IS
A BUSINESS APPROACH THAT CONTRIBUTES TO
SUSTAINABLE DEVELOPMENT BY DELIVERING ECONOMIC,
SOCIAL, AND ENVIRONMENTAL BENEFITS FOR ALL
STAKEHOLDERS.
• THEORETICAL INSIGHT: THE TRIPLE BOTTOM LINE (TBL)
CONCEPT FOCUSES ON THREE PILLARS: PEOPLE, PLANET,
AND PROFIT.
• STATISTIC: ACCORDING TO THE 2023 KPMG SURVEY OF
SUSTAINABILITY REPORTING, 80% OF COMPANIES
WORLDWIDE HAVE ADOPTED CSR STRATEGIES.
THEORETICAL IMPORTANCE OF CSR FOR
BUSINESSES
• CONCEPT: COMPANIES ENGAGE IN CSR TO IMPROVE THEIR LONG-
TERM VIABILITY AND BRAND REPUTATION.
• SUPPORTING EVIDENCE: A HARVARD BUSINESS REVIEW STUDY
INDICATES THAT 70% OF INVESTORS CONSIDER CSR TO BE AN
ESSENTIAL FACTOR IN INVESTMENT DECISIONS.
• VISUAL AID: DIAGRAM SHOWING THE

CONNECTION BETWEEN CSR, BRAND

REPUTATION, AND INVESTOR CONFIDENCE.


CSR AND FINANCIAL PERFORMANCE
Theory: The stakeholder theory suggests that businesses should
create value for all stakeholders, not just shareholders.
Data Point: A 2021 study by the Journal of Corporate Finance found
that firms investing in CSR have a 13% higher return on assets
compared to those that do not.
IMPACT ON CUSTOMER LOYALTY AND
BRAND REPUTATION
• THEORY: THE CONCEPT OF ETHICAL CONSUMERISM DRIVES
CUSTOMERS TO SUPPORT BRANDS THAT ALIGN WITH THEIR
VALUES.
• EVIDENCE: ACCORDING TO NIELSEN’S 2022 GLOBAL SURVEY,
66% OF CONSUMERS ARE WILLING TO PAY MORE FOR PRODUCTS
FROM SOCIALLY RESPONSIBLE BRANDS.
• CASE STUDY: UNILEVER’S SUSTAINABLE BRANDS GREW 69%
FASTER THAN THE REST OF ITS BUSINESS (UNILEVER’S ANNUAL
REPORT, 2022).
EMPLOYEE ATTRACTION AND RETENTION
• THEORETICAL FRAMEWORK: MASLOW’S HIERARCHY OF
NEEDS EMPHASIZES SELF-FULFILLMENT AND VALUE
ALIGNMENT, WHICH CSR SUPPORTS.
• RESEARCH INSIGHT: COMPANIES WITH STRONG CSR
POLICIES HAVE A 50% LOWER EMPLOYEE TURNOVER RATE
(JOURNAL OF BUSINESS RESEARCH, 2023).
• QUOTE: 76% OF MILLENNIALS CONSIDER A COMPANY’S
SOCIAL AND ENVIRONMENTAL COMMITMENTS BEFORE
ACCEPTING A JOB OFFER (CONE COMMUNICATIONS
MILLENNIAL EMPLOYEE ENGAGEMENT STUDY, 2022).
CSR AND ENVIRONMENTAL
SUSTAINABILITY
Theory: The Circular Economy approach promotes reducing waste
and reusing resources.
Evidence: Companies that adopt green practices can reduce
operational costs by up to 30%
(Environmental Research Letters, 2021).
IMPACT OF CSR ON SOCIETY AND
COMMUNITY DEVELOPMENT
• CONCEPT: THE SOCIAL CONTRACT THEORY ARGUES THAT
BUSINESSES HAVE A RESPONSIBILITY TO CONTRIBUTE TO
SOCIETAL WELFARE.
• SUPPORTING DATA: BUSINESSES THAT ENGAGE IN COMMUNITY
DEVELOPMENT PROGRAMS SEE A 45% INCREASE IN POSITIVE
PUBLIC PERCEPTION (WORLD BANK REPORT, 2023).
• CASE STUDY: STARBUCKS’ INVESTMENT IN YOUTH EDUCATION
AND JOB CREATION HAS LED TO A 20% RISE IN LOCAL CUSTOMER
ENGAGEMENT.
CHALLENGES OF IMPLEMENTING
CSR
• THEORETICAL INSIGHT: COST-BENEFIT ANALYSIS HIGHLIGHTS
THAT INITIAL INVESTMENTS IN CSR CAN BE HIGH FOR SMALLER
FIRMS.
• EVIDENCE: 65% OF SMALL BUSINESSES FIND THE COST OF
IMPLEMENTING CSR INITIATIVES A MAJOR BARRIER (DELOITTE’S
2022 CSR REPORT).
• CHALLENGE: GREENWASHING, WHERE COMPANIES FALSELY
MARKET THEIR PRODUCTS AS SUSTAINABLE, AFFECTS TRUST
(JOURNAL OF BUSINESS ETHICS, 2022).
FUTURE TRENDS IN CSR
• THEORY: SUSTAINABILITY AS A CORE BUSINESS STRATEGY WILL DRIVE
FUTURE CSR EFFORTS.
• RESEARCH INSIGHT: COMPANIES WITH SUSTAINABLE PRACTICES ARE
PREDICTED TO HAVE A 25% HIGHER MARKET VALUATION BY 2030
(MCKINSEY, 2024).
• TREND: FOCUS ON SUSTAINABLE SUPPLY CHAIN MANAGEMENT AND
CARBON NEUTRALITY.
CONCLUSION
• SUMMARY: CSR IS BOTH A THEORETICAL AND PRACTICAL
TOOL FOR ENHANCING BUSINESS SUCCESS WHILE POSITIVELY
IMPACTING SOCIETY.
• CALL TO ACTION: ENCOURAGING BUSINESSES TO INTEGRATE
CSR INTO THEIR CORE STRATEGIES FOR LONG-TERM VALUE
CREATION AND SOCIETAL BENEFIT.
REFERENCES
• KPMG SURVEY OF SUSTAINABILITY REPORTING, 2023
• HARVARD BUSINESS REVIEW STUDY ON CSR AND INVESTMENT
DECISIONS
• JOURNAL OF CORPORATE FINANCE, 2021
• NIELSEN’S 2022 GLOBAL SURVEY ON ETHICAL CONSUMERISM
• JOURNAL OF BUSINESS RESEARCH, 2023
• CONE COMMUNICATIONS MILLENNIAL EMPLOYEE ENGAGEMENT
STUDY, 2022
• ENVIRONMENTAL RESEARCH LETTERS, 2021
• WORLD BANK REPORT, 2023
• DELOITTE’S CSR REPORT, 2022
• MCKINSEY, 2024

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