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Farjana Roll-699, Date-23.04.2024

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20 views9 pages

Farjana Roll-699, Date-23.04.2024

Uploaded by

SAZNEEN SEELA
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Mix Method Approach

Presentation
PRESENTED BY FARJANA AKTER

DATE 28 APRIL 2024


Mix Method
What mix method is
‘Mixed Method’ is a research approach whereby researchers collect and analyze both quantitative and
qualitative data within the same study. A mix method design is appropriate for answering research
questions that neither quantitative nor qualitative methods could answer alone. Mixed methods research
is often used in the behavioral, health and social sciences especially in multidisciplinary settings and
complex situational or societal research.

Mix method research question examples


• To what extent does the frequency of traffic accidents (quantitative) reflect cyclist
perceptions of road safety (qualitative) in Amsterdam?
Purpose of Mix Method Approach
Mixed methods are especially useful in
complex research environments where a Studying relationships between
single method may not be sufficient to fully variables: A mixed method study can
understand the problem at hand. To provide help researchers understand how
01 a better and deeper understanding, by 03 different factors are related to each
providing a fuller picture that can enhance other. This information can help guide
description and understanding of the decisions about which interventions to
phenomena pursue.

Investigating complex issues: A mixed Determining whether an intervention


method study can help researchers is effective: A mixed method study
can help researchers determine
02 explore a complex issue from multiple
angles and get a more complete picture
04 whether an intervention is effective by
of how it works. measuring changes in variables
associated with the problem.
Mix Method Research Design
Types of Mix Method
Convergent parallel
In a convergent parallel design, quantitative and qualitative data are collected at the same time and analyze them separately. After both analyses
are complete, compare results to draw overall conclusions.
Example: In a research on cycling safety in Amsterdam, by undertaking both sides of your research simultaneously:
• On the qualitative side, analyze cyclist complaints via the city’s database and on social media to find out which areas are perceived as
dangerous and why.
• On the quantitative side, analyze accident reports in the city’s database to find out how frequently accidents occur in different areas of the
city. After finishing data collection and analysis then compare results and tie findings together.
Embedded
In an embedded design, collect and analyze both types of data at the same time, but within a larger quantitative or qualitative design. One type of
data is secondary to the other.
This is a good approach to take if time or resources are limited . Embedded design can be used an to strengthen or supplement conclusions from
the primary type of research design.
Example: As part of a quantitative study testing whether the number of cyclist complaints about an area correlates with the number of accidents,
It could be “embed” a series of qualitative interviews with cyclists who submitted complaints to further strengthen argument. The bulk of the
research remains quantitative.
Mix Method Research Design

Types of Mix Method

Explanatory Sequential
In an explanatory sequential design, quantitative data collection and analysis occurs first, followed by qualitative data collection and analysis.
We should use this design if you think your qualitative data will explain and contextualize our quantitative findings.
Example: Analyze the accident statistics first and draw preliminary conclusions about which areas are most dangerous. Based on these findings,
we conduct interviews with cyclists in high-accident areas and analyze complaints qualitatively.
We can utilize the qualitative data to explain why accidents occur on specific roads, and take a deep dive into particular problem areas.

Exploratory Sequential
In an exploratory sequential design, qualitative data collection and analysis occurs first, followed by quantitative data collection and analysis.
We can use this design to first explore initial questions and develop hypotheses. Then we can use the quantitative data to test or confirm your
qualitative findings.
Example: We first interview cyclists to develop an initial understanding of problem areas, and draw preliminary conclusions. Then we analyze
accident statistics to test whether cyclist perceptions line up with where accidents occur.
When to use mixed methods research

Mixed methods research may be the right choice if research process suggests that quantitative or qualitative
data alone will not sufficiently answer your research question. There are several common reasons for using
mixed methods research:

• Generalizability: Qualitative research usually has a smaller sample size, and thus is not generalizable. In
mixed methods research, this comparative weakness is mitigated by the comparative strength of “large N,”
externally valid quantitative research.
• Contextualization: Mixing methods allows to put findings in context and add richer detail to your conclusions.
Using qualitative data to illustrate quantitative findings can help “put meat on the bones” of your analysis.
• Credibility: Using different methods to collect data on the same subject can make results more credible. If the
qualitative and quantitative data converge, this strengthens the validity of your conclusions. This process is
called triangulation.
Advantage Disadvantage

“Best of both worlds” analysis Workload


Combining the two types of data means we can be benefitted from both the Mixed methods research is very labor-intensive. Collecting,

detailed, contextualized insights of qualitative data and the generalizable, analyzing, and synthesizing two types of data into one research

externally valid insights of quantitative data. The strengths of one type of product takes a lot of time and effort, For this reason, mixed methods

data often mitigate the weaknesses of the other. research has the potential to cost much more than standalone studies.

Solely qualitative studies are often not very generalizable, only reflecting Differing or conflicting results
the experiences of your participants, so adding quantitative data can If analysis yields conflicting results, it can be very challenging to

validate qualitative findings. know how to interpret them in a mixed methods study. If the

Method flexibility quantitative and qualitative results do not agree it can be unclear how

Mixed methods are less tied to disciplines and established research to proceed.

paradigms. They offer more flexibility in designing research, allowing to Due to the fact that quantitative and qualitative data take two vastly

combine aspects of different types of studies to distill the most informative different forms, it can also be difficult to find ways to systematically

results. compare the results.


Conclusion

Mix method research has its own strength and weaknesses. It


help to look at a research question from different angles and
clarify potential contradictions. It helps to address a theoretical
perspective at different levels.
Thank You

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