Lecture 1 & 2
Lecture 1 & 2
Introduction to
Entrepreneurship
Dr. Sidra Naseem
PhD, EU Certified Entrepreneurial Coach
[email protected]
https://www.linkedin.com/in/sidranaseem/
Learning Objectives
■ Introduction to entrepreneurship
■ Main reasons people decide to become entrepreneurs
■ Main characteristics of successful entrepreneurs
■ Benefits of being an Entrepreneur
■ Drawbacks of Entrepreneurship
■ Common myths regarding entrepreneurship
■ Corporate entrepreneurship and the characteristics of entrepreneurial firms
■ Types of start-up firms
■ Changing demographics of entrepreneurs
■ Impact of entrepreneurship and entrepreneurial firms on economies and societies
■ Entrepreneurial process
Introduction to Entrepreneurship
2
What is Entrepreneurship?
■ Who is an Intrapreneur?
– A manager within a company who promotes innovative
product development and marketing.
Why Become an Entrepreneur?
Why Become an Entrepreneur?
Financial rewards
Characteristics of Successful Entrepreneurs
• Achievement motivated
• Alert to opportunities
• Creative
• Decisive
• Energetic
• Has a strong work ethic
• Is a moderate risk taker
• Is a networker
• Lengthy attention span
• Optimistic disposition
• Persuasive
• Promoter
• Resource assembler/leverager
• Self-confident
• Self-starter
• Tenacious
• Tolerant of ambiguity
• Visionary
Benefits of being an Entrepreneur
■ Uncertain income
■ Risk of losing all investment
■ Long hours
■ Hard work
■ Low quality of life initially
■ High stress
■ Total responsibility
■ Discouragements
Common Myths About Entrepreneurs
• Innovative posture
• Risk taking • Less innovative
• Risk averse
10
Changing Demographics of Entrepreneurs
Women Entrepreneurs
Changing Demographics of Entrepreneurs
Young Entrepreneurs
■ Economic Impact
■ Impact on Society
■ Impact on Larger Firms
14
Impact of Entrepreneurial Firms
The Entrepreneurial Process
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