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Introduction to UIUX Design

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26 views11 pages

Introduction to UIUX Design

Uploaded by

ceo1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction to

UI/UX Design
UI/UX design is the blend of user interface (UI) and user
experience (UX) design, creating intuitive and visually
appealing digital products. It combines aesthetic design,
interaction principles, and human-centered problem-solving
to deliver seamless, engaging experiences.
Fundamentals of UI Design
Layout and Hierarchy Typography Color Palette

Arranging and structuring UI Selecting appropriate fonts, Choosing a cohesive set of


elements to guide the user's sizes, and styles to ensure colors that complement each
attention and create visual readability and enhance the other and align with the brand.
balance. brand identity.
Principles of UI Design
1 Simplicity
Keeping the interface clean, focused, and uncluttered to reduce
cognitive load.

2 Consistency
Maintaining a coherent visual style and interaction patterns
throughout the product.

3 Affordance
Designing UI elements that clearly communicate their purpose and
expected functionality.

4 Feedback
Providing clear and timely responses to user actions to build trust
and confidence.
UI Design Process
Research
Gather user insights, competitive analysis, and brand guidelines.

Ideation
Generate and explore multiple design concepts and ideas.

Prototyping
Create interactive mockups to test and refine the design.

Implementation
Translate the design into a functional, high-fidelity UI.
Fundamentals of UX Design
User Research
Gathering insights about the target audience's needs, behaviors, and pain points.

Information Architecture
Organizing content and functionality in a logical, intuitive way for users to navigate.

Interaction Design
Defining how users interact with the interface and how the system responds to their actions.

Usability Testing
Evaluating the product's ease of use and identifying areas for improvement.
Useful The design must serve a purpose and fulfil user needs.
A useful design addresses real user needs and adds meaning to their interactions.

Usable A design must be easy to use and navigate.


Users should be able to interact with the product or interface without confusion or frustration.

DesirableA desirable design goes beyond functionality and usability to create an emotional connection with users.
It should be aesthetically pleasing and evoke positive emotions.

7 Pillars of Findable Information and elements within the design should be easy to find.
Users should be able to locate what they're looking for easily.

UX Design Accessible
Accessibility is crucial to ensure that the design is usable by people with disabilities.
This pillar emphasises making the design inclusive and accommodating for users with various abilities and needs.

Credible A credible design establishes trust and reliability.


Users should feel confident that the information provided is accurate, and the product or service is trustworthy.

Valuable The design should deliver value to both users and the business.
It should align with user goals while also meeting the objectives of the organisation.
Principles of UX Design
1 Empathy
Understanding the user's perspective, needs,
and pain points to inform the design.

2 Accessibility
Ensuring the product is inclusive and usable by
people with diverse abilities.

3 Flexibility
Designing for multiple contexts, devices, and
user preferences to accommodate diverse
needs.
UX Design Process
Empathize 1
Understand the user's needs, pain points,
and goals through research.
2 Define
Synthesize insights to clearly define the
problem and design objectives.
Ideate 3
Generate and explore multiple solutions
through brainstorming and sketching.
4 Prototype
Build interactive models to test and refine
the design concept.
Test 5
Evaluate the design with users and gather
feedback to iterate and improve.
UI and UX Design Tools

Wireframing
Paper and digital tools for ideation and wireframing.

Prototyping
Interactive tools for creating clickable, high-fidelity prototypes.

Design
Vector graphics and image editing software for UI design.

Collaboration
Tools used for working in team and collaborating with other team members
Branding and Typography
Branding Typography Hierarchy

Establishing a unique visual Selecting appropriate font Using typography to create


identity through logos, color families, sizes, and styles to visual hierarchy and guide the
palettes, and brand guidelines. enhance readability and brand user's attention through the
personality. interface.
Color Theory in UI/UX Design
Color Palette
Choosing a harmonious set of colors that evoke the desired emotions and brand identity.

Contrast
Ensuring sufficient contrast between text, UI elements, and backgrounds for
readability and accessibility.

Meaning
Associating specific colors with particular functions, emotions, or brand messaging.

Accessibility
Considering color blindness and other visual impairments when selecting a color scheme.

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