What is SEO?
Search Engine Optimization (SEO) is the practice of enhancing your
website to increase its visibility in search engines.
Goal: Rank higher in search results to attract more organic traffic.
Why It Matters: Higher visibility leads to increased traffic,
credibility, and business growth.
Core Components of SEO
ON-PAGE SEO:
Content Optimization / keyword Usage / Meta Tags / Internal linking
OFF-PAGE SEO:
Backlink Building / Social Media Signals / External Links
Technical SEO:
Site Speed / Mobile-Friendliness / Secure Connections (HTTPS) /
Site Architecture
SEO in Digital Marketing
Integration:
SEO works alongside content marketing, social media, and PPC.
Importance:
SEO builds the foundation for successful digital marketing by
enhancing visibility.
What is WordPress?
WordPress is a powerful Content Management System (CMS) that
powers over 43% of websites globally.
Flexibility: Suitable for Blogs, Business Websites, E-Commerce,
and more.
Ease of Use: User-Friendly Interface with extensive community
support.
Custom Coding vs CMS
You must have to get a deep knowledge CMS System are run in your system
about different programming languages and that allow you to create, modify,
like: and manage your websites easily.
HTML WordPress
CSS Drupal
JavaScript Shopify
React Joomla
PHP Megento
Why WordPress?
Fully Open Source
Drag and Drop
43% Market Share
Community
Manage form any computer
Its Free
Features of WordPress
Themes: Control the design and layout of your website.
Plugins: Add functionality to your site, from SEO tools to
e-commerce capabilities.
Community: Large support network with free themes, plugins, and
tutorials.
WordPress in Action
Popular WordPress Sites:
Hamariweb.com
Propakistani.pk
Meezanbank.com
Telenor.com.pk
Dawn.com
Express.pk
Oladoc.com
Dawaai.pk
Pakwheels.com
Setting Up Development Environment
Local vs. Hosting:
Local Environment: Safe space to build and test your website.
Hosting Environment: Where your website lives on the internet.
Tools Needed:
XAMPP (Windows)
MAMP (Mac)
Procedure
1. Install XAMPP
2. Start Server
3. Copy WordPress Files and paste in htdocs
4. Create Database
5. Install WordPress
6. Login to Admin Panel
Assignment
Complete your WordPress installation
and explore the dashboard at home.
