Summer Internship Presentation
Project
“MARKETING STRETAGIES OF VISHAL MEGA MART”
Supervised By:
Presented by:
Dr. Tanima Tarafdar Kojam Yangfo
Professor BBA 5th Semester,
Faculty of Commerce and Management Assam down town University
Enrollment No: ADTU/2022-25/BBA/0
Assam down town University
Introduction - About the Topic
Indian Retail Industries
The Indian retail industries are one of the fastest-
growing sectors in the country’s economy, driven by
strong economic growth, rising disposable income,
increasing urbanization, and a growing middle class.
KEY FEATURES
• Selling directly to the customers with out having any
intermediaries.
• Selling in smaller units / quantities, breaking the bulk.
Introduction - About the Organization
Components of retail
sector
Food and grocery,
footwear and leather,
watches ,
health and beauty,
fast moving consumer goods (FMCGs),
Clothing and textiles.
OBJECTIVES OF THE STUDY
• To understand the different marketing strategies being followed by vishal
mega mart.
• To learn their marketing mix.
LIMITATION OF THE STUDY
• Limitation of data
limitation of time
• Inhabitations of the respondents
• Research has been conducted in a limited area.
Research Methodology
Primary Data
Surveys and interviews conducted by the investigator
himself.
Secondary Data
It is obtained from company’s web site’s, government
publication.
FINDINGS
1. The choice of a store location has a profound effect on the entire business life of a retail operation.
2. Advertising plays a very important role in achieving growth for the retail company.
3. The right location, training manpower, software assistance.
4. Pricing is in fact a dramatic controller of at least 3 key strategic element to any company success.
5. Variety offered by any retail store is of very much important to attract all type of customer in the store.
Data Analysis
SWOT ANALYSIS
Strength
• High brand equity is evolving retail market.
• POP to increase the purchase.
Weakness
• Unable to meet store opening target so far.
• Falling revenue per square feet.
Opportunity
• Organized retail is just 4.15% of total pie of Indian retail market.
• Evolving customer preference in recent year.
Threat
• Competitors, global big players planning to foray into market.
• Government policies are not well-defined in india.
Suggestions
1. Include more trained sales person to help customers in the store while shopping.
2. Improve quality of products especially cloths.
3. Play good song or soothing music in the store rather than cheap filmy song.
4. Customer care service can be introduced.
Conclusion
Given the development and prospects, the Indian retail sector is in its nascent
stage of evolution. While there are obstacles, there are clear opportunities in
modern retailing in India.
There are many lessons that India can take from other countries. Which has
moved along the path of retail evolution. The retail sector has proved to be
immense significant from macro-economic point of view.
THANK YOU
