INTERNSHIP
REPORT&PROJECT
REVIEW-1
INTERNSHIP PERIOD: 01-07-2024 TO 01-09-2024
STUDENT NAME: M HARSHITHA
ROLL NO : 21691A2847 ,CST-A
REVIEW DATE:
INTERNSHIP MENTOR : MR. Y.RAVI RAJU
ABOUT
INDUSTRY/ORGANIZATION
DETAILS
• The Slash Mark Internship, offered by Slash Mark IT Solutions, focuses on providing
hands-on experience in various domains, including IT services and marketing
• For their internship programs, they have a clear roadmap for participants.
• They work on real projects aimed at skill enhancement, followed by project submission
and evaluation. Upon successful completion, interns receive a completion certificate
• Company Address:
Slash Mark IT Solutions
Nelson Mandela Road,
Vasant Kunj, South Delhi,
Delhi, India
INTERNSHIP
CERTIFICATE
MY INTERNSHIP
• Internship Description
During our internship at Slash Mark, the project you worked on involving Multivariate
Regression Analysis using Machine Learning likely involved predicting a dependent
variable based on several independent variables.
Programming Languages: You probably used Python or R, the two most popular
languages for machine learning projects.
Technology Stack used
Data Preparation: Cleaning and preprocessing the data (removing null values, scaling
features, etc.) using tools like Pandas or Numpy.
MY INTERNSHIP
• Things Learned
• Understanding Regression Analysis:
• Multivariate Regression: You would have learned how to handle models
with multiple independent variables influencing a dependent variable,
using algorithms like Linear Regression.
• Relationship between Variables: You explored how variables interact,
and how changing one variable can impact the outcome in a system with
multiple influencing factors.
• Libraries/Frameworks Scikit-learn for implementing regression models.
Pandas and Numpy for data manipulation. Matplotlib or Seaborn for
data visualization.
SPECIFIC TASKS
• Introduction
• Increased device utilization and enhanced online user an activity
predicting the user response plays a vital role in resenting relevant ad to
the right audience.
• It will help the advertisers in analyzing the requirements and the interests
of the customers and enhance their advertising approach and ad company
strategy thus it becomes essential to predict the number of clicks gained
by the advertisements.
• we find the dependencies of independent values (expenditure on adds)
and dependent values (sales outcome) for an car advertising company and
hence analyzing the cost effectiveness upon sales using regression
analysis
LITERATURE SURVEY
• To estimate growth in sales of a company based on current economic
conditions.
• You have the recent company data which indicates that the growth in sales is
around two and a half times the growth in the economy.
• Using this insight, we can predict future sales of the company based on current
& past information.
• To establish a relationship between dependent variable (Y) and one or more
independent variables (X) using a best fit straight line (also known as regression
line).
FEATURES
• TV: Advertising dollars spent on TV for a single
product in a given market (in thousands of dollars)
• Radio: Advertising dollars spent on Radio
• Newspaper: Advertising dollars spent on
Newspaper
RESPONSE
• Sales: sales of a single product in a
given market (in thousands of widgets)
There are 200 observations, and thus
200 markets in the dataset.
THE PROJECT PROPOSAL
• The proposed project focuses on predicting sales force
performance using multivariate regression analysis powered by
machine learning techniques.
• he goal is to develop a predictive model that forecasts future sales
outcomes based on multiple independent variables that influence sales
performance.
• This will help sales teams and management make data-driven
decisions, optimize resource allocation, and enhance sales strategies.
TITLE OF YOUR PROJECT
•Sales Performance
Prediction with Machine
Learning Techniques"
OBJECTIVE OF PROJECT
• Sales Performance Prediction with Machine Learning
Techniques" is to develop a predictive model that accurately
forecasts sales outcomes by analyzing multiple influencing factors.
• Using multivariate regression analysis and machine learning, the
project aims to identify key variables that impact sales, optimize
sales strategies, and help businesses make data-driven decisions
to improve sales performance and resource allocation.
ABSTRACT
• Predicting the user response plays a vital role in presenting relevant
ad to the right audience.
• It involves the impact of the metrics in measuring the ad
effectiveness.
• insight to the research areas which are to be focused for better
serving community in future where social media and mobile app
users are increasing drastically every day.
EXISTING SYSTEM WITH ITS
DISADVANTAGES
• Time Series Analysis: Techniques like moving averages,
exponential smoothing, or ARIMA are used to predict future sales
based solely on past sales data.
• Heuristic-Based Methods: Sales managers rely on intuition,
market trends, and experience to predict future performance.
• Basic Statistical Methods: Linear regression models are often
employed, but they typically consider a single variable or a limited
set of variables.
DISADVANTAGES OF THE EXISTING
SYSTEMS
• Limited Scope:
• Static Predictions
• Manual Interventions
• Inability to Handle Complex Data
• Overfitting and Lack of Generalization
• Lack of Real-Time Insights
PROPOSED SYSTEM WITH ADVANTAGES
• Multivariate Regression Models:
• Dynamic and Real-Time
Predictions:
• Automated Feature Selection:
• Regularization Techniques
• Cross-Validation
ADVANTAGES OF THE PROPOSED
SYSTEM
• Increased Accuracy:
• Data-Driven Insights:
• Scalability:
• Real-Time Adaptability:
• Predictive Analytics:
• Reduction in Manual Errors
• Cost Optimization
HARDWARE & SOFTWARE
REQUIREMENTS
• Software requirements
• Anaconda navigator as an applications wrapper hub
• Spyder as GUI interface for coding
Libraries required:
• Pandas
• Matplotlib
• Sklearn.liner_model
HARDWARE REQUIREMENTS
•Processor i3 and above
•Ram 4gb and above
SYSTEM ARCHITECTURE
METHODOLOGIES USED FOR
IMPLEMENTATION
• Data Collection and Preprocessing
• Exploratory Data Analysis (EDA)
• Model Selection
• Model Training and Evaluation
• Deployment and Monitoring
• Post-Implementation Insights
REFERENCES
• "Applied Predictive Analytics: Principles and Techniques for the
Professional Data Analyst" by Dean Abbott
• https://www.wiley.com/en-us/Applied+Predictive+Analytics%3A+Principles+an
d+Techniques+for+the+Professional+Data+Analyst-p-9781118727966
• Sales Prediction Using Multivariate Regression in Python
• A tutorial on how to use Python for sales prediction using multivariate
regression techniques.
• https://chatgpt.com/c/6714988b-b94c-8010-b6a5-
4bee03921aa7#:~:text=multivariate%20regression%20techniques.-,Link
%20to%20Tutorial,-These%20resources%20should
CONCLUSION
• In conclusion, the project "Sales Performance Prediction with Machine Learning
Techniques" successfully demonstrates the power of machine learning in improving
sales forecasting accuracy
• By using multivariate regression analysis, the model was able to account for multiple
variables such as customer demographics, marketing efforts, and economic trends,
providing more comprehensive insights into sales performance.
• This project sets the foundation for data-driven decision-making, which can
significantly impact business growth and market competitiveness.
