PROMOTING CHANGE AT THE
MICRO, MEZZO & MACRO LEVEL
CHAPPEL
Lecture Objectives
To examine the Chappell 5 Step
Change Process for creating social
change.
THE CHANGE PROCESS
ppell promotes a 5-step change process.
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THE CHANGE PROCESS
1. Target of change
2. Change agent CHANGE
3. Method of change
AHEAD
4. Beneficiary of
change
5. Context of change
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The target of change is the person, organization
or other entity that is expected to change
TARGET OF CHANGE
For your advocacy assignment, determine
what you want to change. Be specific. Only
select ONE target for change. For example:
I want to provide support services for victims
of human trafficking (micro level target).
I want to create a housing shelter in Toronto to
support refugees who have no place to live
(mezzo level target).
I want to advocate for the Immigration Refugee
Protection Act (IRPA) to be amended so that
unaccompanied minors can sponsor their
family members (macro level target).
THE CHANGE AGENT
A change agent is a person
or team who is responsible
for carrying out the plan.
For your advocacy
assignment, be specific.
Provide the names of the
agencies, organizations,
politicians, NGOs,
community groups or
individuals that you want to
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THE CHANGE PROCESS
A method of change comprises
specific interventions, strategies or
approaches and a clear plan of action
for creating the change
Method of Change
For example:
If you want to provide support
services for victims of human
trafficking (micro level target) list
the steps you will take to make this
happen.
Step 1 create a working group to
determine the type of supports
best suited for victims of
human trafficking.
Step 2 determine where you will get
funding to support your
operation.
Step 3 do you need an office space? If
yes, where will your offices be
located?
Step 4 How will people know your
services exist? How will you
get clients? What is your
Method of Change
If you want to be even more specific,
use the logic model we learned about
in the Community Development and
Fundraising course.
This is not a requirement but if you
want to follow a highly structured
format, this model can help.
BENEFICIARY
OF CHANGE
A beneficiary
of change is
an
identifiable
individual or
group who is
expected to
benefit from
the change 12
GROUP
ACTIVITY
AT YOUR TABLES DISCUSS…
If you want to provide support services for
victims of human trafficking, who will
benefit from this change?
If you want to create a housing shelter in
Toronto to support refugees, who will
benefit from this change?
If you want to advocate for the
Immigration Refugee Protection Act
(IRPA) to be amended so that
unaccompanied minors can sponsor their
family members, who will benefit from this
THE CONTEXT FOR CHANGE
A context for change
is the setting in
which the planned
change effort takes
place.
These settings can
be found at the
Micro, Mezzo &
Macro levels.
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THE CONTEXT FOR CHANGE
For this assignment, your context for
change should align with your target
for change.
For example, if your target for change
is at the micro level then the context
which you are making the change will
also be at the micro level.
If your target is a mezzo level change,
then your context is also mezzo.
Explain why you have selected this
LEVELS OF MICRO MEZZO MACRO
CHANGE
EXAMPLES OF individuals, Social agencies, Social values &
TARGET FOR families and places of attitudes,
CHANGE small groups worship, political
businesses, systems,
schools, economy,
community,
laws and
legislation
EXAMPLES OF one-to-one, Staff training, Community
METHODS OF family or group team building, development,
CHANGE counselling, program social planning,
family services, evaluation, social action
social group policy making
work & review
EXAMPLES OF Social workers, Management, Organizations,
AGENTS OF social service staff, steering social planners,
CHANGE workers committees social activists,
community
developers
USING THE CHANGE
PROCESS, DEVELOP
A SOCIAL CHANGE
STRATEGY TO
ADDRESS YOUR
SOCIAL JUSTICE
ISSUE.
BE THE CHANGE YOU WISH TO SEE IN THE WORLD
---Ghandi
