Keywords

Topics Covered This Week

 Keywords
 Introduction
 Purpose
 Types
 Keyword Researching and Planning Tools
 Mapping Keywords to Webpage
Keywords

“Content is King”
 Make sure your website has high quality of content with all the right words defining the
services your business provides or the product you would want to endorse.
 It wouldn’t matter that you have the fastest website or the best website structure if
people can’t find what they’re looking for on your site.

Impactful content Credible data Right Words!

Niche

 Means “Creating a place for yourself in the market”

 Project Niche
 Research Niche
 SEO Niche
 Market Niche

 Niche is a specific portion of market united by a common interest and/or demographic.

Examples of Niche Market

 Pets  Generic
 Food industry
 Pet grooming
 Laser Tattoo removal
 Price
 Vet
 18 wheeler accidents
 Veterinary Doctor  Menu item
 Kids party ideas
 Pet daycare  Formality
 Scavenger hunt ideas
 Home organization  Cuisine
 Graph of security
 Minimalistic buying  Sale and purchase
cameras
 DIY creations  Tiny houses
 Vegan products
 Intentional buying  Best Fuel Avg Cars
 Gluten free products
 Fitness
 Collectable BMW cars
 Fitness trainer
How to select a Niche?

 No. of searches for the word

 Competition
 Affiliate Marketing (snickers, sketchers)
Introduction

 Keywords are ideas and topics that define what your content is about.
 In terms of SEO, they're the words and phrases that searchers enter into search
engines to discover content, also called "search queries.“
 For-example:
1. Honda civic for sale
2. BB cream
3. Best BB cream
4. Hangout place
5. Hangout places in Islamabad
introduction

 Keywords are important because they are the linchpin between what people are searching
for and the content you are providing to fill that need.

 Your goal in ranking on search engines is to drive organic traffic to your site from the
SERPs.

 To create content that ranks well organically and drives visitors to your site, you need to
understand the needs of those visitors — the language they use and the type of content
they seek.

 ….And that’s where Keyword Research comes in.

Keyword Research

 Process of discovering needs of target audience.

 What your to-be customers are searching for?

 Best keyword research strategy should not be what you want to tell people but what
they want to discover?
Keyword Research Tools

 Ahrefs
Se
 SEMrush ed
s
 Ubersuggest
 Google Keyword Planner
?
 SECockpit
 Keywords everywhere
 MOZ
 Keyword tool.io
 KWFinder
Steps to find relevant keywords

1. Make a list of keywords you already know about your business.

1. E.g. I have a GYM and the things that come to my mind are fitness and weight loss
2. Fitness, weight loss are my seed words.
3. Seed word is a broad term related to your niche.
4. These seeds will be fed in tools to get more keywords
5. Recommended tools are keywords everywhere and ahrefs .

2. Lets use ahref for keywords search now.

Search results
Steps to find Relevant Keyword
Types of Keywords

 Primary
 Secondary

 Informational
 Navigational
 Commercial
 transactional
Keyword Types-Primary Keyword

 A primary keyword is a keyword that a piece of content is centered around.

 These are the main keywords that most closely describe your business.
 Also called seed words or Head words.

 Turkey
Keywords Types-Secondary
Keywords

 Secondary keywords are those that add a bit more detail to those initial keywords and
are often more related to searcher intent.

 Turkish Lira
 Turkish doner
 Turkish Lira to USD
 Turkish doner near me
Keywords Types-Informational

 searchers looking for an answer to a specific question or general information.

 A broad term that encompasses both Primary and Secondary keywords.
 How
 What
 why
Keyword Types-Navigational

 searchers intending to find a specific site or page.

 When someone types in a company or brand name into a search engine, they perform
a navigational search.

 Youtube Gmail PirateBay

 Sapphire Charles&Keith MarksnSpensers
Keyword Types-Commercial

 keywords that reveal a searcher’s interest around specific products or services.

 These searches can occur when a person wants to know more about a particular
product or service
 support the idea of purchasing, compare the product to similar products or look for
free offers/tests/discounts.
 You can target these keywords with comparison articles, reviews or how-to articles
depending on the specific keyword.

 Free coffee Dunkin iced coffee flavors iPad vs. iPad Air
Keyword Types-Transactional

 keywords with the strongest intent to buy.

 Buy crypto online Honda city for sale pizza

place near me
 Buy puff pastry dough online
Mapping keywords to webpage

 There are some basic keyword usage rules you should follow to get started.

 Unique keywords should be employed on each page of your site in the areas that bots and
humans normally look to reassure them that you have what they're after.
 The key areas that you should place your primary keywords include:
 URL
 Title Tags
 Meta description tag
 H1,H2
 Body of the content
 Image Alt Attribute
Placing Keywords: on-page keyword