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Week 2 Propagandanotes

The document discusses various propaganda techniques used in advertising, such as testimonials, bandwagon, glittering generalities, and emotional appeal, aimed at persuading consumers. It emphasizes the importance of recognizing these techniques to develop critical thinking skills in response to the pervasive nature of advertisements. The document also includes a creative assignment for students to create an ad using one or more of the discussed techniques.

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Yurika Cuntapay
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4 views24 pages

Week 2 Propagandanotes

The document discusses various propaganda techniques used in advertising, such as testimonials, bandwagon, glittering generalities, and emotional appeal, aimed at persuading consumers. It emphasizes the importance of recognizing these techniques to develop critical thinking skills in response to the pervasive nature of advertisements. The document also includes a creative assignment for students to create an ad using one or more of the discussed techniques.

Uploaded by

Yurika Cuntapay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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You’re in good hands.

We’ll take you farther


Hari ng Padala
Nakasisiguro gamot ay laging bago.
We’ve got it all for you
In the service of the Filipino
Hair so healthy it shines
Tikman ang sarap ng tamang timpla
Langhap sarap
It’s time every Juan flies!
• Dissemination of information—facts, arguments, rumors, half-truths, or lies

• effort to manipulate other people’s beliefs, attitudes, or actions using symbols


(words, gestures, banners, monuments, music, clothing, insignia, hairstyles,
designs on coins and postage stamps, and so forth).

• It has one purpose and one purpose only: TO PERSUADE

• Uses biased, or one-sided, messages and are designed to appeal to


people’s emotions instead of their judgement and reasoning

• Can be found in newspaper, magazine ads, posters, cartoons, commercials


TESTIMONIALS
This popular advertising technique uses renowned, or
celebrity figures to endorse products and services.
When a famous person vouches for something,
viewers are likely to consider the person's credibility
and popularity.
BANDWAGON
It's about creating an urge amongst people to
become a part of the "in crowd." To enforce such a
feeling, advertisers typically use phrases like "join
the crowd" or "trending now" for their products
and services.
GLITTERING
GENERALITIES
• It uses appealing words and images to
sell the product. It tells us that if you buy
the item, you will be using a wonderful
product, and it will change your life.
PLAIN FOLKS
• Speakers attempt to convince their audience
that they, and their ideas, are "of the people.”
• The suggestion that the product is a
practical product of good value for
ordinary people
NAME CALLING
• stereotyping or labeling, links a person, or idea,
to a negative symbol.
• Direct attack on the opponent
Create an ad using 1 or more
propaganda techniques presented.
Choose a product of your own
choice.

Criteria:
Presentation Impact 5
Creativity 5
Cooperation 5
Persuasive technique 10
REPETITION
It is when the product name is repeated many times
during an advertisement. This technique may use a
jingle, which is appealing to the masses and fits in their
minds.
CARD STACKING
• It is manipulating information so that one product looks
better than another.
• It gives the consumers the 'information they want to
hear,' even if the information is not based on facts.
EMOTIONAL APPEAL

Appealing to the
emotions of your
audience.
SOFT SOAP

This is the use of


flattery or insincere
compliments
designed to get the
audience on the side
of the speaker.
Why study Propaganda
Techniques?
We are ALL bombarded with
advertisements.

The goal of studying propaganda is to help


students see through propaganda and
develop critical thinking skills in response to
it.

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