Dmart PPT Final
Dmart PPT Final
• Through primary data gathered from consumer responses, along with an analysis of market trends and
competitive strategies, it also describes D-Mart's market success.
HISTORY OF D-MART
• D-Mart, established in 2002, was founded by Radhakishan Damani who is an Indian investor and
entrepreneur and the CEO of D-Mart is Ignatius Navil Noronha.
• Since its inception in 2002, D-Mart has employed a cost-efficient supply chain and a wide product
range. Each D-Mart store stocks home utility products - including food, home appliances, kitchen
appliances, beauty products, garments, toiletries, bed and bath linen, and much more.
• The supermarket chain of D-Mart stores is owned and operated by Avenue Super-marts Ltd. (ASL).
Avenue Super-marts Limited (ASL), the parent company of D-Mart, got listed on the Indian stock
exchanges (NSE and BSE) on March 21st , 2017 with a highly successful Initial Public Offer (IPO).
• From the launch of its first store in Powai on 15th MAY 2002, D-Mart today has a well-established
presence in 381 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh, Karnataka,
Telangana, Chhattisgarh, NCR, Tamil Nadu, Punjab and Rajasthan.
SWOT ANALYSIS
S
STRENGTHS
W
WEAKNESSES
O
OPPORTUNITIES
T
THREATS
•Primary Data:
Primary Data is the original data gathered through direct interactions, such as surveys, interviews, observations,
or experiments. This data is collected directly from the source and is generally considered more accurate.
In this research we have taken Google Form as a base for primary data collection. We currently have responses
from 150 participants, and the data has been analyzed with graphical representations to help visualize the
results. The graphical representation is analyzed in the section of Data Analysis.
ANALYSIS & INTERPRETATION
FINDINGS & RECOMMENDATION
• From the above data analysis of 150 respondents, there are certain number of participants of feel
inconvenience. Along with that certain number of participants feel dissatisfaction from the product
quality and prices offered by D-Mart. Also, there are some participants who have difficult check-out
experience. To convert their inconvenience, dissatisfaction and difficulty into a positive and
optimistic approach certain steps need to be taken.
• Area for improvements contains; Better Customer Service, Product Availability, Providing Better
Parking Facilities, Location Accessibility, Home Delivery Options (on which D-Mart is working) and
much more.
• Along with the above thoughts, offering affordable daily necessities, quality mid-range products, and
accessible premium goods, D-Mart ensures that customers can meet all their household, grocery, and
lifestyle needs in one place, regardless of their budget.
CONCLUSION
• D-Mart has successfully established itself as one of the leading value retailers in India which is
offering a diverse range of products at competitive prices i.e. at low rate. Its business model focuses on
affordability, quality, efficiency, effectiveness, consumer preferences and behaviour, and last but not
least price.
• Despite occasional challenges such as long checkout times or stock availability, D-Mart's commitment
to improve the customer experience stays constant. Enhancing its service offerings and optimizing
operational efficiency are the key factors which lead to operational success.
• This study provides means through which D-Mart could grow, such as expanding into new markets
and adding more services. Overall, the study provides insights into D-Mart’s business and offers ideas
for maintaining its success in a competitive retail environment.
• By adapting to customer needs, selecting market segment, analysing the customer needs and
preferences, analysing likes and dis-likes, D-Mart has solidified its place as a trusted retail brand in
the Indian market. D-Mart’s focus on customer satisfaction and operational improvements will be a
key to its growth and maintaining a loyal customer base.