TOPIC: LINKEDIN: UNLOCKING PROFESSIONAL
POTENTIAL
Presented by :
• Sparsha
• TARUN
• SHRADDHA
• CHANDANA
• ANUSHA
LinkedIn is a social media platform for professionals and
businesses.
INTRODUCTION TO LINKEDIN
• Founded: May 5, 2003; 21 years ago
• In India: 2009, December
• Headquarters: Mountain View, California, U.S.
• Founder(s) :Reid Hoffman
Eric Ly
• Industry: Internet
• Parent: Microsoft
INTERESTING FACTS ABOUT LINKEDIN
• 900.2 million members around world.
• Bill gates holds the largest following on LinkedIn.
• 101 job seekers submit an application on LinkedIn every second.
• Every minute 8 people are hired on LinkedIn.
• 67% of recruiters say that professional hired through LinkedIn are of
higher quality.
KEY FEATURE
• Profile: Digital resume with work experience and skills.
• Connections: Network with professionals and colleagues.
• Jobs: Search for and apply to job openings.
• Posts & Articles: Share updates, insights, and blogs.
• Learning: Access LinkedIn Learning courses.
WHY LINKEDIN?
1. Build your network
2. Recommendations and Endorsements
3. Get job alerts
4. Personal branding
5. Extended resume
6. Research
7. Growth
8. Increase in online presence
TIPS
• Choose a Professional Profile Picture
• Craft a profession Headline
• Write a attractive Summary
• Showcase Your Education, Industry and Achievements
• Optimize Your Skills Section
• Projects and Courses
• Engage with Content
• Customize Your URL
.
• Update your LinkedIn status • Directly ask for a job or plead for
appropriately. applications in initial contact.
• Introduce yourself with a clear • Overwhelm connections with lengthy
position you can perform and resumes or irrelevant information in
highlight a relevant metric or initial messages.
achievement. • Assume immediate interest or
• Avoid casual language responses from busy professionals.
• Research the person you're reaching • Use generic templates or messages
out to that lack personalization or relevance
to the recipient.
LINKEDIN FOR JOB SEEKERS
• Use the Jobs feature to search for openings.
• Enable "Open to Work" to signal recruiters.
• Tailor your profile for specific roles.
• Network with hiring managers and recruiters.
• Follow companies you're interested in.
CONCLUSION
LinkedIn is a powerful tool for professional growth. Use LinkedIn to
network, learn, and achieve career goals.