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Business Communication

The document outlines the importance of having an effective LinkedIn profile for career advancement, emphasizing visibility to recruiters and professional growth. It provides guidelines on building a strong profile, including tips for a professional picture, compelling headlines, engaging summaries, and optimizing for search. Additionally, it encourages joining relevant groups, following influencers, and actively engaging with content to enhance networking opportunities.

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usha.s.122001
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11 views11 pages

Business Communication

The document outlines the importance of having an effective LinkedIn profile for career advancement, emphasizing visibility to recruiters and professional growth. It provides guidelines on building a strong profile, including tips for a professional picture, compelling headlines, engaging summaries, and optimizing for search. Additionally, it encourages joining relevant groups, following influencers, and actively engaging with content to enhance networking opportunities.

Uploaded by

usha.s.122001
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUILDING

AN
EFFECTIVE
LINKEDIN PROFILE

USHARANI S
24058
 LinkedIn is a professional
networking platform that allows
users to connect with
colleagues, explore job
opportunities, and showcase
their professional skills and
experiences.

 It facilitates career growth,


industry insights, and personal
branding through profiles,
endorsements, and networking.
IMPORTANCE OF HAVING
AN EFFECTIVE LINKEDIN
PROFILE
 An effective LinkedIn profile is important
for career advancement as it enhances
visibility to recruiters and potential
employers, aiding in job discovery and
professional growth.

 Additionally, it keeps you informed about


industry trends.

 Overall, a strong LinkedIn profile helps


you stand out in the job market and
strengthens your professional presence.
HOW TO BUILD A EFFECTIVE LINKEDIN PROFILE?
 PROFESSIONAL PROFILE PICTURE

 COMPELLING HEADLINE

 ENGAGING SUMMARY

 BACKGROUND

 JOIN RELEVANT GROUP AND FOLLOW


INFLUNCERS

 OPTIMIZE FOR SEARCH


PROFESSIONAL PROFILE PICTURE

 High-Quality Image
 Friendly Expression

DO'S AND DON’TS OF PROFILE PICTURE

DO’S
 Use a High-Quality Image
 Dress professionally
 Choose a simple background
 Display a friendly expression

DON’TS
 Avoid casual or distracting photos
 Don’t use group photos
 Don’t use outdated photos
COMPELLING HEADLINE

Use the headline space to show what you do best and what makes you valuable. Instead of just listing your job
title, mention your skills, achievements, and what you bring to the table.

 Highlight your value position


 Keep it concise
 Use keywords related to your industry
 Personalize your headline
EXAMPLE:
“Marketing Strategist | Driving Growth through Data-Driven Campaigns | Passionate about Innovative Digital
Solutions.”
ENGAGING SUMMARY

Personalize your story


Share your career journey, highlighting your
achievements, skills and aspirations. Keep it concise and
engaging.

Focus on Value
Highlight the value your bring to employers or clients,
showcase your expertise and the impact you've made in
your field.

Use action verbs


Utilize strong verbs to describe your accomplishments
and responsibilities. Make your summary dynamic and
impactful.
JOIN RELEVANT GROUP AND FOLLOW INFLUNCERS

Share relevant content


Share industry articles,
insights and thought
leadership pieces to
establish yourself as a
valuable resource.
Comment and like
posts
Engage with network by
commenting on posts,
liking content and
participating in discussions

Respond to message
properly
Demonstrate professionalism
by responding to messages
and connection request in a
timely manner.
OPTIMIZE SEARCH
 KEYWORD STRATEGY

 PROFILE SECTION

 PROFILE COMPLETENESS

 ENGAGING WITH CONTENT

 NETWORKING

 PROFILE UPDATES
REFERENCES

https://www.linkedin.com/business/sales/blog/p
rofile-best-practices/17-steps-to-a-better-linkedin
-profile-in-2017

https://blog.hubspot.com/marketing/linkedin-pr
ofile-perfection-cheat-sheet

https://www.linkedin.com/pulse/10-steps-build-
outstanding-linkedin-profile-exacta-solutions-ltd

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