Product Rating through Sentiment

Analysis
ABSTRACT

• Sentiment analysis is defined as the process of mining of data, view, review or sentence to predict the emotion of the
sentence through natural language processing (NLP). The sentiment analysis involve classification of text into three
phase “Positive”, “Negative” or “Neutral”.

• It analyzes the data and labels the ‘better’ and ‘worse’ sentiment as positive and negative respectively. Thus, in the
past years, the World Wide Web (WWW) has become a huge source of raw data generated custom or user. Using
social media, e-commerce website, movies reviews such as Facebook, twitter, Amazon, Flipkart etc.

• user share their views, feelings in a convenient way. In WWW, where millions of people express their views in their
daily interaction, either in the social media or in e-commence which can be their sentiments and opinions about
particular thing.

• These growing raw data are an extremely high source of information for any kind of decision making process either
positive or negative. To analysis of such huge data automatically, the field of sentiment analysis has turn up. The
main aim of sentiment analysis is to identifying polarity of the data in the Web and classifying them.
OBJECTIVE

• Sentiment is an attitude, thought, or judgment prompted by feeling. Sentiment analysis [1-8], which is also
known as opinion mining, studies people’s sentiments towards certain entities. Internet is a resourceful place
with respect to sentiment information.

• From a user’s perspective, people are able to post their own content through various social media, such as
forums, micro-blogs, or online social networking sites.

• From a researcher’s perspective, many social media sites release their application programming interfaces
(APIs), prompting data collection and analysis by researchers and developers.

• For instance, Twitter currently has three different versions of APIs available [9], namely the REST API, the
Search API, and the Streaming API. With the REST API, developers are able to gather status data and user
information; the Search API allows developers to query specific Twitter content, whereas the Streaming API is
able to collect Twitter content in realtime.
EXISTING SYSTEM

• In this 21st century, people are more social in social media, internet, online shopping etc. Thus directly or
indirectly online judgments, opinions are eventually gaining great attention. But the real deal is analysis
or mining of opinions. Below is the review of some existing solutions available for SA.

• These methods are also briefly tabulated in Table.1. OPINE, an unsupervised, web-based information
extraction system proposed by Propescu et al. [5] extracted product feature and opinions from reviews.

• It identifies product feature, opinion regarding product feature, determines polarity of opinions and then
ranks product accordingly [9]. In feature identification, nouns from dataset or reviews are extracted.
Frequencies higher than the threshold frequency are kept else discarded.

• OPINE’s feature assessor is used to extract explicit features (occurrence of frequent features) [4].
Researchers have used manual extraction rule to extract data [4]. Advancement of OPINE is its domain
independency. But fails to find its real life uses as OPINE system is not easily available.
DISADVANTAGE

Accuracy Issues

• Contextual Misunderstanding: Sentiment analysis algorithms may struggle with context, leading to
misinterpretation of sentiments. For example, sarcasm or irony can be challenging to detect.

• Ambiguity in Language: Words or phrases with multiple meanings can result in incorrect sentiment
classification. For example, “sick” might be positive in a slang context but negative in a medical
context.

Language and Cultural Variability

• Multiple Languages: Sentiment analysis models trained on one language may not perform well on
others. Adapting models to handle different languages and dialects can be complex.

• Cultural Differences: Sentiment expressions can vary greatly across cultures, making it hard to
generalize sentiment analysis across diverse user bases.
Data Quality and Preprocessing

• Noise in Data: User-generated content can be noisy, with spelling mistakes, slang, and informal
language that complicate analysis.

• Preprocessing Challenges: Cleaning and normalizing text data might lead to loss of important
contextual information.

Handling Ambiguous or Mixed Sentiments

• Mixed Reviews: Many reviews contain a mix of positive and negative sentiments, making it
difficult to assign a single rating.

• Subjectivity: Different individuals may have varying perceptions of the same product or feature,
affecting the overall sentiment analysis.
PROPOSED SYSTEM :

• However, those types of online data have several flaws that potentially hinder the process of
sentiment analysis. The first flaw is that since people can freely post their own content, the quality
of their opinions cannot be guaranteed.

• For example, instead of sharing topic-related opinions, online spammers post spam on forums.
Some spam are meaningless at all, while others have irrelevant opinions also known as fake
opinions [10-12].

• The second flaw is that ground truth of such online data is not always available. A ground truth is
more like a tag of a certain opinion, indicating whether the opinion is positive, negative, or neutral.
The Stanford Sentiment 140 Tweet Corpus [13] is one of the datasets that has ground truth and is
also public available.

• The corpus contains 1.6 million machine-tagged Twitter messages. Each message is tagged based
on the emoticons (as positive, as negative) discovered inside the message.
ADVANTAGE
Real-Time Feedback

• Immediate Insights: Sentiment analysis can process customer reviews and feedback quickly,
providing near-instantaneous insights into product performance and consumer satisfaction.

• Timely Adjustments: Businesses can respond to issues or trends in real time, allowing for faster
adjustments and improvements.

Scalability

• Handling Large Volumes: Sentiment analysis can efficiently process vast amounts of data,
including thousands of reviews or social media posts, which would be impractical to analyze
manually.

• Automated Analysis: Automation reduces the need for manual labor and speeds up the analysis
process.
Cost-Effective

• Reduced Labor Costs: By automating the sentiment analysis process, businesses can save on the
cost of manual review and analysis.

• Efficient Resource Allocation: Automated tools can help focus resources on areas that require
human intervention, such as addressing specific customer concerns.

Enhanced Customer Understanding

• Detailed Insights: Sentiment analysis helps businesses understand not just overall satisfaction but
also specific aspects that customers like or dislike.

• Trend Identification: It enables the identification of emerging trends and patterns in customer
opinions over time.
INTRODUCTION

• Every single day huge amount of information, reviews or opinions are getting stored in the websites of
social media or eservices in the form of raw data. To work with those raw data proper methods required.

• Most of the methods either focus on verbs, nouns, adverbs or adjectives. Although a recent study has
shown that combination of adverbs and adjectives in sentiment analysis is better than adjectives alone
[8].

• But no work has focused on all the possible combinations of adverbs, adjectives and verbs. This paper
presents the theoretical analysis of some well-known methods or proposal of Sentiment Analysis.

• Both the advantages and disadvantages of the discussed methods are considered to add new features in
the proposed approach. The new approach follows machine learning technique at document level with
combination of adjectives, adverbs, and verbs.
• The following combinations are taken into for analysis, adverbs-adjectives, adverbs-verbs,
adjectives-verbs and adverbs-adjectives-verbs along with adverbs, adjectives and verbs.

• The Standard classifier like Naive Bayes (NB), Linear Model and Decision Tree are used to
deduct result and for analysis.

• This section presents the classification of Sentiment Analysis followed by detailed revision of the
existing methods related to sentiment analysis.
MODULES

• Data Collection Module

• Data Preprocessing Module

• Feature Extraction Module

• Sentiment Analysis Module

• Sources: Integrates with multiple data sources such as e-commerce platforms, social
media, forums, and customer feedback systems.

• Data Aggregation: Gathers and consolidates review data, ratings, and feedback from
various sources.
DATA PREPROCESSING MODULE

• Text Cleaning: Removes noise from the text data, such as special characters, HTML tags,
and irrelevant information.

• Normalization: Converts text to a uniform format, including lowercasing, removing stop

• Tokenization: Splits text into tokens (words or phrases) for analysis.

• Text Representation: Converts text data into numerical format using techniques like
TF-IDF (Term Frequency-Inverse Document Frequency) or embeddings (Word2Vec,
GloVe).

• Sentiment Features: Extracts features relevant to sentiment analysis, such as sentiment

• Lexicon-Based Analysis: Utilizes predefined lists of words with associated sentiment scores to
determine the sentiment of the text.

• Machine Learning Models: Applies supervised learning models (e.g., Naive Bayes, SVM) trained
on labeled datasets to classify sentiment.

• Deep Learning Models: Uses advanced models like LSTM, GRU, BERT, or GPT for more
nuanced sentiment understanding.

• Aspect-Based Sentiment Analysis: Analyzes sentiments related to specific aspects or features of

• A web application (web app) is an application program that is stored on a remote server and
delivered over the internet through a browser interface. Web services are web apps by
definition and many, although not all, websites contain web apps.

• Developers design web applications for a wide variety of uses and users, from an organization
to an individual for numerous reasons. Commonly used web applications can include webmail,
online calculators or e-commerce shops. While users can only access some web apps by a
specific browser, most are available no matter the browser.
FRONT END

• Hyper Text Markup Language (HTML) is the backbone of any website development process, without
which a web page does not exist. Hypertext means that text has links, termed hyperlinks, embedded in it.
When a user clicks on a word or a phrase that has a hyperlink, it will bring another web-page. A markup
language indicates text can be turned into images, tables, links, and other representations.

• Cascading Style Sheets (CSS) controls the presentation aspect of the site and allows your site to have its
own unique look. It does this by maintaining style sheets that sit on top of other style rules and are
triggered based on other inputs, such as device screen size and resolution. The CSS can be added either
externally, internally, or embedded in the HTML tags.
DATABASE

• A Database Management System (DBMS) is a software system that is designed to manage

• A database is a collection of interrelated data which helps in the efficient retrieval,

• For Example, a university database organizes the data about students, faculty, admin
staff, etc. which helps in the efficient retrieval, insertion, and deletion of data from it.
CLOUD WEB SERVER

• Cloud-based application development plays a significant part in today's world. Cloud has allowed a
generation of Internet-enabled applications. What started as one of the major technological advancements,
has revolutionized the entire development paradigm and made it simpler than ever to develop applications.

• Cloud-based application development has become a revolutionary trend in the IT industry today due to its
various benefits over traditional software development models. It helps cloud application development
services to reduce the costs of software maintenance and deployment.

• It provides a flexible environment for the developers which allows them to work on projects from anywhere
using any device with internet access.
SOFTWARE REQUIREMENTS:

• Operating System : Windows 10

• Language :PYTHON Google Colab

• Keyboard

• Mouse

• Harddisk

• Ram
CONCLUSION

• Sentiment analysis or opinion mining is a field of study that analyzes people’s sentiments, attitudes, or

emotions towards certain entities.

• This paper tackles a fundamental problem of sentiment analysis, sentiment polarity categorization. Online

product reviews from Amazon.com are selected as data used for this study.

• A sentiment polarity categorization process (Figure 2) has been proposed along with detailed descriptions of

each step. Experiments for both sentence-level categorization and review-level categorization have been

performed.