MEDIA AND INFORMATION LITERACY (MIL)

1. Introduction to Media and

Information Literacy
Communication Models
Media Literacy
Louiegene T. Donato Information Literacy
Limay SHS Technology (Digital) Literacy
MIL PPT 01, Updated: November 14, 2017
Learning Competencies
The learners will be able to…
 describe how communication is affected by
media and information (MIL11/12IMIL-IIIa-1);
and
 identify the similarities and differences of
media literacy, information literacy, and
technology literacy (MIL11/12IMIL-IIIa-2).
Topic Outline
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Media Literacy, Information Literacy, and
Technology (Digital) Literacy
MEDIA USE LOG
SAMPLE
Media or Information Provider Numbers of hours in a week
YOUTUBE 3 HOURS
FACEBOOK 12 HOURS
COMPUTER GAMES 20 HOURS
BOOKS 10 HOURS
OTHERS
Question # 1
Which media
provider did you
spend the most time?
Question #2
What roles does media play in
your lives? (example: leisure,
learning, communication, etc.)
INTRODUCTIO
N
The Low-tech
Future
ANSWER THE FF
QUESTIONS
• How would you be informed of anything now?
• What ways would you have to communicate with one
another?
• How would you share information and communicate news
and events?
• What would happen with the decisions you usually make?
• How would it affect the way you live?
• What would you personally miss most in such a situation?
• What would society lose in this situation?
 the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the

expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
Identify the
following:
Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?
 TRANSMISSION MODELS
Shannon-Weaver’s Communication
Model (1948)
RITUAL OR EXPRESSIVE
MODEL
• Communication as a Culture (1985) by
James William Carey
• views communication as "a
representation of shared beliefs"
• communication is defined as "a
symbolic process whereby reality is
produced, maintained, repaired, and
transformed"
PUBLICITY MODEL
• communication as display and attention
• audience as “spectators” rather than participants
or information receivers
RECEPTION MODEL
• “Encoding/ Decoding"
model of
communication by
Stuart Hall (1993)
• Messages are open to
various
interpretations.
 RECEPTION MODEL
Osgood- Schramm Model Of
Communication (1954)
 How is communication
affected by media and
information?
MEDIA INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
UNLOCK THE
DEFINITION
Definitions
• Literacy: The ability to identify,
understand, interpret, create, communicate
and compute, using printed and written
materials associated with varying contexts.
Literacy involves a continuum of learning,
wherein individuals are able to achieve their
goals, develop their knowledge and
potential, and participate fully in their
community and wider society.
Definitions
Media: The physical objects used to
communicate with, or the mass
communication through physical
objects such as radio, television,
computers, film, etc. It also refers to
any physical object used to
communicate messages.
Definitions
Media Literacy: The ability to access,
analyze, evaluate, and create media in a
variety of forms. It aims to empower
citizens by providing them with the
competencies (knowledge and skills)
necessary to engage with traditional
media and new technologies.
Definitions
Information: A broad term
that covers processed data,
knowledge derived from
study, experience,
instruction, signals or
symbols.
 Analyze and explain this
illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
Definitions
Information Literacy: The
ability to recognize when
information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.
Elements of Information
Literacy
1. Identifying/recognizing information needs
2. Determining sources of information
3. Citing or searching for information
4. Analyzing and evaluating the quality of information
5. Organizing, storing or archiving information
6. Using information in an ethical, efficient and effective
way
7. Creating and communicating new knowledge
KNOWLEDGE IS POWER

Knowledge is an important aspect of human

life that leads to activities that contribute to
one gaining wealth, influence, and power
Important Things to Know
Plagiarism: Using other people’s words and ideas
without clearly acknowledging the source of the
information

Common Knowledge: Facts that can be found in

numerous places and are likely to be widely known.

Interpretation: You must document facts that are

not generally known, or ideas that interpret facts.
Important Things to Know
Quotation: Using someone’s words directly. When you use
a direct quote, place the passage between quotation marks,
and document the source according to a standard
documenting style.

Paraphrase: Using someone’s ideas, but rephrasing them

in your own words. Although you will use your own words to
paraphrase, you must still acknowledge and cite the source
of the information.
Remember
Plagiarism has legal implications. While ideas
themselves are not copyrightable, the artistic
expression of an idea automatically falls under
copyright when it is created. Under fair use, small
parts may be copied without permission from the
copyright holder. However, even under fair use - in
which you can use some parts of the material for
academic or non-profit purposes - you must
attribute the original source. What is considered fair
use is rather subjective and can vary from country
to country.
 APA (American
Psychological Association)
REFERENCE LIST
Template:
Author Surname, Author Initial. (Year Published).
Title. City: Publisher. Retrieved Date, from
http://Website URL
Example:
Vroman, R. (2008). Halo 2 Peril Remix. YouTube.
Retrieved August 5, 2014, from
https://www.youtube.com/watch?
Strategies in Avoiding
Plagiarism
 Submit your own work for publication. You need to cite
even your own work. Put quotation marks around
everything that comes directly from the text and cite the
source.
 Paraphrase, but be sure that you are not simply
rearranging or replacing a few words and cite the source.
 Keep a source journal, a notepad, or note cards-
annotated bibliographies can be especially beneficial
 Use the style manual in properly citing sources
 Get help from the writing center or library
Definitions
Technology Literacy: The ability of an
individual, either working independently
or with others, to responsibly,
appropriately, and effectively use
technological tools. Using these tools an
individual can access, manage,
integrate, evaluate, create and
communicate information.
Definitions
Media and Information Literacy: The
essential skills and competencies that
allow individuals to engage with media
and other information providers
effectively, as well as develop critical
thinking and life-long learning skills to
socialize and become active citizens.
MEDIA AND INFORMATION
LITERACY (MIL)
REFERENCES
 Media and Information Literacy Curriculum Guide by DepEd
 Media and Information Literacy by Boots C. Liquigan, Diwa Learning
Systems Inc.
 UNESCO Media and Information Literacy Curriculum for Teachers
 http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-co
mm-culture.html
 http://juliemartin.org/juliemartin-audiencesreception.pdf
 http://communicationtheory.org/category/communication-models/
page/2/