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Marketing Process Approach

The document outlines a marketing process approach consisting of seven steps: Situation Analysis, Marketing Objectives, Target Market Segmentation, Marketing Mix Development, Content Creation, Channel Selection, and Performance Measurement. Each step includes specific actions such as conducting market research, setting SMART objectives, identifying client personas, and utilizing various content and digital channels. The final step emphasizes the importance of establishing metrics and KPIs to assess the effectiveness of marketing campaigns.

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Asia Belmont
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17 views1 page

Marketing Process Approach

The document outlines a marketing process approach consisting of seven steps: Situation Analysis, Marketing Objectives, Target Market Segmentation, Marketing Mix Development, Content Creation, Channel Selection, and Performance Measurement. Each step includes specific actions such as conducting market research, setting SMART objectives, identifying client personas, and utilizing various content and digital channels. The final step emphasizes the importance of establishing metrics and KPIs to assess the effectiveness of marketing campaigns.

Uploaded by

Asia Belmont
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MARKETING PROCESS APPROACH

Step 1: Situation Analysis Step 3: Target Market Segmentation


Step 2: Marketing Objectives
Conduct market research to gather data on The clients are Identified based on
We have Establish specific, measurable,
target CLIENT, competitors, and market demographics, needs, preferences, and
achievable, relevant, and time-bound
trends. behaviors.
(SMART) marketing objectives.
Analyze data to identify strengths, Client’s personas are Developed to guide
Objectives are Aligned with overall business
weaknesses, opportunities, and threats marketing efforts.
goals and strategies.
(SWOT analysis).

Step 5: Content Creation


Step 4: Marketing Mix Development Step 6: Channel Selection
Company is utilising content marketing
Marketing mix strategies for product, We Utilize digital channels, such as social
strategy and Utilize various content
price, promotion, and place (4Ps) is media, email, and search engine optimization
formats, such as blog posts, social
developed (SEO), as well as traditional channels, such as
media, email newsletters, and video print and events.

Step 7: Performance Measurement


We establish metrics and key
performance indicators (KPIs) to measure
marketing campaign effectiveness

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