TNT (Think and

Thrive)

CASE STUDY
PRESENTATION

“EcoWrap”:
Pioneering
Sustainability in
Packaging
Where Innovation Meets Responsibility

Team: IIM Bros

AVIK ROY
AANIRANJAN SARAF
EcoWrap’s Journey Towards
Sustainability: A Short Note.
Founding Vision
• Ananya Mehta and Rohan Kapoor founded EcoWrap to deliver affordable and
reliable plastic packaging solutions to small and mid-sized businesses, which
quickly gained a loyal customer base.
Early Success
• By offering cost-effective traditional plastic packaging, EcoWrap became
competitive and achieved early success in the packaging industry.
Emerging Challenges
• Rising environmental awareness and strict government regulations on single-use
plastics exposed the vulnerabilities in EcoWrap’s plastic-reliant business model till
now.
Strategic Transition
• To address these challenges, EcoWrap had to pivot to sustainable packaging
materials like cardboard, paper, and biodegradable alternatives, aligning with
market demands and regulatory changes.
 Current Challenges in EcoWrap's Revival:
Financial Challenges:
How to address the financial challenges while
ensuring EcoWrap’s profitability and long-term
stability?
Marketing and Branding Campaign:
How to campaign successfully to reposition
sustainable packaging as a strategic branding tool
for the business?
HR Strategies
What HR strategies should we implement to
address employee resistance, reduce attrition, and
ensure a smooth transition?
Addressing Financial
Challenges:
Cost Reduction
Strategies
Addressing Financial Challenges - Cost Reduction
1. Reducing Costs
Strategies
• Operational Efficiency: To have a detailed audit of the production processes to identify the
inefficiencies and implement lean manufacturing techniques.
• Lean Inventory Management: Adopt just-in-time (JIT) inventory practices to minimize
holding costs and reduce material wastage.
• Process Automation: Invest in new automation technologies to improve operational
efficiency and reduce labor costs over time.
• Streamlining Operations: Develop a predictive maintenance system to minimize
downtime and repair costs. Introduce energy-efficient machinery to lower utility costs.
• Material Optimization & Utilization
⚬ Focus on lightweight designs using fewer raw materials without compromising quality.
⚬ Introduce modular packaging that can be reused or repurposed, maximizing its utility.
⚬ Reduce scrap rates through employee training and accurate manufacturing techniques.
Minimize wastage of new raw materials through process optimization and extensive
employee training.
• Hybrid Materials & Packaging: To Start using hybrid solutions, combining recycled
plastics with biodegradable materials, to reduce dependency on expensive sustainable
materials and to lower costs while maintaining product quality as per demand.
• Alternative Sourcing: Explore partnerships with secondary suppliers for competitive
Addressing Financial Challenges - Cost Reduction
Strategies
2. Securing Long-Term Supplier Contracts
• Bulk Discounts & Volume-Based Pricing: To Negotiate contracts that
provide cost savings through bulk purchasing and price guarantees. Also,
Lock in the purchasing agreements with suppliers for predictable and stable
pricing and to secure discounts
• Local Partnerships: Collaborate/Partner with local recycling cooperatives
to reduce sourcing costs of recycled materials and ensure consistent supply
at competitive rates, and lower transportation and procurement costs.
• Supplier Relationships: Build strategic/reliant partnerships with key
suppliers, offering shared growth opportunities and co-branding
initiatives/oppurtunitives.
• Quality Assurance Clauses for Risk Mitigation: Include clauses in
contracts for material quality guarantees/assurance and flexibility clauses
to mitigate risks of supply chain disruptions and penalties for delayed
deliveries to minimize disruptions in near future.
Addressing Financial Challenges - Cost Reduction
Strategies
3. Leveraging Subsidies, Loans, and Investor Funding
• Government Subsidies: Apply for green business grants, environmental
compliance subsidies to offset initial costs and tax incentives for adopting
sustainable practices.

• Investor Pitch: Highlight EcoWrap’s potential for leading in sustainable

packaging and also EcoWrap’s alignment with sustainability trends to attract
environmentally conscious investors and venture capital focused on ESG
(Environmental, Social, and Governance) goals.

• Loan Renegotiation: Approach banks for lower-interest green loans and

extended repayment terms/conditions to ease immediate financial pressures.
Addressing Financial Challenges - Cost Reduction
Strategies
4. Revenue Generation Strategies
• Tiered Pricing: Introduce new premium eco-packaging options
while maintaining a base range to cater to different customer
segments.

• Value Proposition Communication: Demonstrate to clients how

switching to sustainable solutions with “EcoWrap” enhances their
brand’s image and aligns with consumer preferences, justifying
slightly higher prices.

• Circular Economy Initiatives: Monetize a take-back program by

charging a small fee for recycling or reusing packaging materials.
Marketing and
Rebranding with
"The Green Edge"
Campaign
Marketing and Rebranding with "The Green Edge"
Campaign
1. Client Testimonials to Build Trust
Showcase Success Stories
• Case Studies: Publish detailed case studies showcasing client success
stories after adopting EcoWrap’s solutions.
• Video Content: Produce high-quality video testimonials featuring real
business leaders discussing how sustainable packaging improved their
brand reputation and customer engagement.
• Also, to Record similar testimonials of key clients who thrived by adopting
EcoWrap’s sustainable solutions. Highlighting them to get tangible benefits
like increased brand appeal and customer retention.
Diverse Industry Representation
• Featured testimonials across different sectors also emphasizes versatility
and applicability of sustainable packaging and attract Future Clients.
Marketing and Rebranding with "The Green Edge"
2. Interactive
Campaign Carbon Footprint Tools
Custom Insights for Clients
• Custom Calculations: Create an online tool allowing businesses to measure
potential carbon footprint reductions after switching to EcoWrap’s packaging
products.
• Business Insights: Integrate the tool with each having it’s own personalized
dashboards showing the financial savings and environmental impact they are
getting in real-time.
• Integrated comparative metrics: (e.g., cost savings, regulatory compliance
benefits) for stronger value communication.

Engagement through Personalization

• Provided quantifiable values giving key insights, helping clients perceive
sustainability as a measurable and impactful value addition.
• Also to Offer downloadable reports and certificates that businesses could share
with stakeholders, reinforcing their eco-conscious image.
Marketing and Rebranding with "The Green Edge"
Campaign
3. Social Media Movement for Engagement (#EcoWrapGreenEdge)
Viral Challenges and Community Building
• Challenges and Rewards: Launch social media challenges encouraging
businesses/clients to adopt sustainable practices and share their stories using the
hashtag.
• Influencer Partnerships: Collaborate with eco-conscious influencers to amplify
the campaign’s reach. This causes a ripple effect by fostering community
participation and amplifying EcoWrap’s brand visibility on digital platforms.
Annual Sustainability Awards
• Sustainability Awards: Introduce an annual "EcoWrap Sustainability Awards"
program to recognize and showcase top-performing businesses/clients for
outstanding contributions to eco-friendly practices, encouraging broader
participation and visibility.
4. Value-Driven Messaging
• Brand Differentiation: To Position EcoWrap’s solutions as a premium,
environmentally responsible choice in the packaging industry.
• Consumer Appeal: Emphasize how businesses using EcoWrap products can
Addressing
Workforce
Challenges and HR
Strategies
Addressing Workforce Challenges and HR Strategies
1. Upskilling Programs
• Technical Training: Organize workshops to train employees on handling
new machinery and working with sustainable materials and new machinery.
Collaborate/Hire sustainability experts to develop specialized training
modules, ensuring a hands-on approach.

• Sustainability Knowledge: Provide courses on the benefits and

importance of such sustainable practices, fostering a sense of purpose
among the employees. Also, to provide certifications for the completed
training to boost confidence and showcase career development
opportunities.

• Mentorship Programs: Pair experienced sustainability experts with

employees to facilitate hands-on learning and knowledge transfer quickly
and efficiently.
Addressing Workforce Challenges and HR Strategies
2. Employee Engagement
• Regular Communication: Hold bi-weekly town halls to update employees on
company progress, future plans, and address employee concerns ensuring
transparency.
• Feedback Mechanisms: Set up anonymous feedback channels to address the
concerns and incorporate any such employee suggestions into decision-making,
letting the employees feel included in the Company.
• Incentive Programs: Introduce recognition programs to award employees
contributing to the transition. Offer incentives like bonuses or flexible work hours to
motivate employees during the shift.
3. External Expertise
• Hiring Specialists: Recruit in sustainability consultants and experienced
operators to bridge immediate skill gaps and mentor existing staff. Also, Pair new
hires with existing teams to promote knowledge-sharing and team-work.
• Temporary Support: Engage hired consultants during the transition, for smooth
Addressing Workforce Challenges and HR Strategies
4. Retention Strategies:
• Conduct stay interviews to understand and address any employee concerns
before they escalate.
• Review and try to adjust compensation packages to remain competitive in
the industry, so to control the attrition in the company.
5. Culture Building
• Vision Alignment: To Clearly communicate the company’s vision for
sustainability through engaging storytelling, connecting employees to the
mission.
• Inclusive Leadership: Involve the team leaders in decision-making,
empowering them to spear-heading changes within their teams.
• Wellness Programs: Address increased workloads and stress by
implementing employee wellness initiatives, such as flexible hours and
stress management workshops.
Conclusion:
These solutions collectively ensure
EcoWrap:
• Addresses its financial strain through
cost optimization, having strong
supplier relationships, and strategic
fund-raising.
• Positions sustainable packaging as a
branding advantage with a compelling
campaign.
• Transitions successfully by fostering
employee alignment, reducing attrition,
and developing essential skills in the
 TNT (Think and
Thrive)

Thank You!
We welcome the judges to
ask their questions.

Team: IIM Bros

AVIK ROY
AANIRANJAN SARAF
 TNT (Think and
Thrive)

Thank you for

your time

Team: IIM Bros

AVIK ROY
AANIRANJAN SARAF