APPLE VS

SAMSUNG
A complete analysis
 ABOUT US

Ameer Hamza Ya s i r A n s a r Hunain Murtaza J a v e r i a Ta n v e e r Ahmed Moiz

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 OVERVIEW

Apple Samsung

Founded by Steve Jobs in 1976 to Samsung was founded in 1938 by Lee

develop and sell personal computers Byung-Chul as a small trading company
in South Korea, and has since grown to
Incorporated as APPLE COMPUTER, INC become a global conglomerate.
and later on was renamed as APPLE
INC to reflect the shifted focus Samsung is a South Korean multinational
electronics company that designs,
towards Consumer electronics In 2007
manufactures, and sells a wide range of
APPLE INC has 9 products, 7 services consumer electronics, appliances, and
and 378 retail stores semiconductors.

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VISION & MISSION
Apple is using its mission and vision statements to become a
leading innovation company in technology. with a long-term goal
of providing man with innovative and inspiring technological
products.

This vision is shared by Samsung whose mission is to be a global

leader in electronic manufacturing and digital media. This
mission statement supports Samsung’s long-term goal of
delivering high-tech and reliable products

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 PRODUCTS & SERVICES

Apple Samsung

Other
Mac Semi-
Display conduc-
panels tor

IPhone Electron-
ics
other

Mobile
Phones
Ipad

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BUSINESS OBJECTIVES

Apple Samsung

Apple strives to bring the best personal Samsung devotes its talent and technology
computing experience to mankind around to creating superior products and services
the world through its innovative hardware, that contribute to a better global society
software, and internet offerings

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COMPETITIVE ADVANTAGE

SAMSUN APPLE
G

Strong
brand
Diversificati
on Loyal
customers

Strong R&D Reputation

for
innovation

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BUSINESS
MODEL
BUSINESS MODEL

Customer
selection

Value capture Value for

for profit talent

Value
preposition

Organizationa Differentiatio
l design n and control

Scope of
product and
activities

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 WHICH IS BETTER?

both companies have diff erent strategies to achieve their

goals, and both have been successful.
It depends on the company's goals, target market, and the
current market conditions
Samsung has been a global force longer and has its hands
in more industries. Apple's rise has been comparatively
meteoric and focused.

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ENVIRONMENTA
L ANALYSIS
POLITICAL Wide range of political forces because of their global
presence

ECONOMIC Economic crisis has severely dented the purchasing

power of consumers

SOCIAL lifestyle preferences of consumers

ENVIRONMENTA
hazardous chemicals with no proper recycling system
L

FACTORS
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 APPLE’S SWOT ANALYSIS

 Strong brand
 Premium pricing
 Focus on R&D and innovation
 Incompatibility with systems or products
 Strong financial position
 Death of Steve Jobs
 Leadership position
 Products have no major technology
 High profit margins improvements

 Consistent customer growth  COVID

 Strategic relationship building in industry  Law suits

 Lack of green technology  China tariffs

 Smart wearable technology  Increasing competition

 AI and cloud computing  Dissatisfied users

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 SAMSUNG’S SWOT ANALYSIS

 Diverse portfolio  Heavily dependent on American markets

 Strong position in Asian markets  Product failures

 Overtook intel as biggest chip seller  Dependence on low end smartphones

 Ecologically friendly  Decline in sales

 Patent infringement controversies

 5G technology
 Law suits with apple
 Next-Gen gaming phones
 Market competition
 Growing online market such as Amazon AI
 LG’s foldable display
and cloud computing
 Dissatisfied users

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INDUSTRY
ANALYSIS
 PORTER’S 5 FORCE ANALYSIS

Apple
Click icon to add SmartArt graphic Samsung

Rivalry High High

Supplier bargaining power Low Low

Buyers bargaining power High High

Threat substitutions High High

Threat of new Entrants Low Low

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 MARKET SIZE

MARKET SHARE
Global smartphone market size (In mil- WORLDWIDE
lion)
Vivo
Oppo
Huewei
Apple
Xi-
ao
mi

2022 2023 2024 2025 2026 2027 Samsung

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 MARKET TRENDS

Adoption of Focus on
Internet of
Smartphon camera 5G tech
things (IoT)
es Technology

Growth of
Foldable AI Powered
Chinese
phones features
market

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ECONOMIES OF
Established players in the industry have large
SCALE
economies of scale

BRAND
Established players in the industry have strong brand
RECOGNITION
recognition

CAPITAL significant amount of capital can be a barrier for new

entrants

RESEARCH &
requires significant research and development
DEVELOPMENT
resources

BARRIERS
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 SOLUTION

Partnering Focusing on niche markets

partner with established players in the New entrants can focus on niche markets
industry to gain access to their economies where there is less competition and where
of scale established players may not have a strong
presence.

Raising capital Leveraging new technologies

New entrants can raise capital through New entrants can leverage new
various means such as venture capital and technologies such as 5G and AI to develop
crowdfunding products that are differentiated from those
of established players

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TARGET
MARKET 4P’S
 APPLE

Product Price
Apple's product line includes a wide range of consumer Apple's products are known for being high-end and
electronics such as iPhones, iPads, MacBooks, Apple premium, with prices to match. They are positioned as
Watches, and other accessories luxury products that offer superior quality and design.

Target market

Place Promotion
Apple products are sold through a variety of channels, Apple's promotion strategy is heavily focused on
including its own retail stores, online store, and branding and advertising. They are known for their
authorized resellers. They also have a strong presence iconic advertising campaigns and events such as
in electronics retailers product launch and keynote events.

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 SAMSUNG

Price
Product
Samsung's products are positioned as high-quality and
Samsung's product line includes a wide range of affordable alternatives to premium brands such as
consumer electronics such as smartphones, tablets, Apple. They offer a range of products at different price
TVs, home appliances, and other electronics. points to appeal to a broad range of consumers.

Target market

Promotion
Place Samsung's promotion strategy includes a mix of
Apple products are sold through a variety of channels, advertising, sponsorships, and digital marketing. They
including its own retail stores, online store, and heavily advertise their products on TV, Print and digital
authorized resellers. They also have a strong presence media. They also sponsor various events such as sports
in electronics retailers and music festivals to create brand awareness and
reach the target audience

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MARKET
SEGMENTATION
 APPLE

Region: US and international

Density: Urban

Income: High earners

Gender: Male, Female
Life cycle stage: Bachelors, Newly married couples

Occupation: Students, Employees, Professionals

Degree of loyalty: Hard core loyal, switchers
User status: non-users, potential users, first-time users

Social class: upper class, middle class

Lifestyle: Succeeder, explorer, Reformer
Risk aversion: Risk avoiding

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 SAMSUNG

Region: world wide 80 countries

Density: Urban/Rural

Age: 28-65
Gender: Male, Female
Life cycle stage: Bachelors, Newly married couples

Occupation: Students, Employees, Professionals

Personality: Ambitious, Trendy, Determined
User status: non-users, potential users, first-time users

Social class: upper class, middle class

Lifestyle: Succeeder, explorer, Reformer

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THANK YOU

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