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Human Behavior

The document discusses human behavior, particularly in relation to health, defining health behavior as activities aimed at preventing disease or improving well-being. It categorizes health behaviors into health-directed and health-related behaviors, as well as preventive, illness, and sick-role behaviors. Additionally, it outlines factors influencing human behavior and introduces the Health Belief Model, which includes concepts such as perceived susceptibility, severity, benefits, costs, motivation, and modifying factors.

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Sakthi Chella
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4 views16 pages

Human Behavior

The document discusses human behavior, particularly in relation to health, defining health behavior as activities aimed at preventing disease or improving well-being. It categorizes health behaviors into health-directed and health-related behaviors, as well as preventive, illness, and sick-role behaviors. Additionally, it outlines factors influencing human behavior and introduces the Health Belief Model, which includes concepts such as perceived susceptibility, severity, benefits, costs, motivation, and modifying factors.

Uploaded by

Sakthi Chella
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INTRODUCTION

 Human behavior is the potential and expressed capacity


(mentally, physically, and socially) of human individuals or
groups to respond to internal and external stimuli throughout their
life
DEFINITION

 Health behavior as any activity undertaken for the purpose of


preventing or detecting disease or for improving health and well
being.
TYPES OF HEALTH BEHAVIOR

1. Health-directed behavior

 Observable acts that are undertaken with a specific health


outcome in mind

2. Health-related behavior

 Those actions that a person does that may have health


implications, but are not undertaken with a specific health
objective in mind
TYPES OF HEALTH BEHAVIOR

Preventive Health Behavior


Action taken when a person wants to avoid being ill or having a
problem e.g. a mother takes her child for immunization Illness
Behavior
Sick-role Behavior
Action taken once an individual has been diagnosed (either self or
medical diagnosis) e.g. an employee takes a vacation because he is ill,
he takes treatment and obeys his doctor’s advice
FACTORS AFFECTING HUMAN BEHAVIOR
1. Biological factors
 Genetics

 Brain structure and chemistry

 Psychological factors

2. Cognitive processes
 Emotions

 Motivation

 Personality
CONT…
3. Social and cultural factors
 Family
 Peer groups
 Cultural norms
 Social expectations
 Social institution
4. Environmental factors
 Physical environment
 Economic factors
 Political factors
 Technology
CONT…
5. Learning and conditioning

 Classical conditioning

 Operant conditioning

 Observational learning

6. Others

 Situational factors
HEALTH BELIEF MODEL
INTRODUCTION

The health belief model (HBM) is a social psychological health behavior change model
developed to explain and predict health-related behaviors, particularly in regard to the
uptake of health services.
THE MAJOR CONCEPTS

1. Perceived Susceptibility

2. Perceived severity

3. Perceived benefits

4. Perceived costs

5. Motivation

6. Enabling or modifying factors


HEALTH BELIEF MODEL
Concepts…
1. Perceived Susceptibility:

 Refers to a person’s perception that a health problem is


personally relevant or that a diagnosis of illness is accurate.

2. Perceived severity:

 Even when one recognizes personal susceptibility, action will not


occur unless the individual perceives the severity to be high
enough to have serious organic or social complications.
Concepts…
3. Perceived benefits:

 Refers to the patient’s belief that a given treatment will cure the
illness or help to prevent it.

4. Perceived Costs:

 Refers to the complexity, duration, and accessibility and


accessibility of the treatment.
Concepts…
5. Motivation:

 Includes the desire to comply with a treatment and the belief that
people should do what

6. Modifying factors:

 Include personality variables, patient satisfaction, and socio-


demographic factor

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