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Blinkit Case Study Animated 16x9

The document is a presentation about Blinkit, an online grocery delivery service in India, detailing its history, business model, key success factors, challenges, innovations, revenue breakdown, competitors, marketing strategy, and future plans. It emphasizes Blinkit's focus on speed and convenience, as well as its competitive landscape against rivals like Zepto and Amazon. Additionally, the document includes instructions for using the presentation template and acknowledges the design contributions of SketchBubble.

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aarnavraj02
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0% found this document useful (0 votes)
53 views32 pages

Blinkit Case Study Animated 16x9

The document is a presentation about Blinkit, an online grocery delivery service in India, detailing its history, business model, key success factors, challenges, innovations, revenue breakdown, competitors, marketing strategy, and future plans. It emphasizes Blinkit's focus on speed and convenience, as well as its competitive landscape against rivals like Zepto and Amazon. Additionally, the document includes instructions for using the presentation template and acknowledges the design contributions of SketchBubble.

Uploaded by

aarnavraj02
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 32

FONTS USED

This Presentation is designed using below font. For best Visual


Experience, download and install this font:

Questrial (Regular)
https://fonts.google.com/specimen/Questrial

Tutorial to download and install the external fonts in PowerPoint:

https://support.sketchbubble.com/hc/en-us/articles/10750239545753-How-to-In
stall-Fonts-on-PowerPoint

COLORS USED

#F8CB46 #0C831F #262626

The visuals in this presentation were generated by AI using DALL-E 3.


Sketchbubble does not claim ownership of the images.
ANIMATION – ON CLICK
Note - In Slideshow mode, each graphic element with text will appear/animate on mouse click OR press
space bar/enter key/arrow key (right ► or down ▼) to trigger the remaining animation.
Blink
Case Study India's Last Minute
App

it
Agenda
Slide Headline Slide Headline
1 Lorem ipsum pulviar proin gravia
4 Lorem ipsum pulviar proin gravia
hendrerit ctus. hendrerit ctus.

Slide Headline Slide Headline


2 Lorem ipsum pulviar proin gravia
5 Lorem ipsum pulviar proin gravia
hendrerit ctus. hendrerit ctus.

Slide Headline Slide Headline


3 Lorem ipsum pulviar proin gravia
6 Lorem ipsum pulviar proin gravia
hendrerit ctus. hendrerit ctus.
Introductio
n
Blinkit, formerly known as Grofers, is a leading online
grocery delivery service in India. Founded in 2013, it has
revolutionized the way people shop for groceries by
offering a wide range of products delivered to their
doorstep within minutes. With a user-friendly app and
website, Blinkit ensures a seamless shopping experience,
catering to the needs of busy urban consumers. The
company's focus on speed, convenience, and quality has
made it a popular choice among customers seeking hassle-
free grocery shopping.
History of Blinkit (formerly Grofers)

2013 2015-2021 2021-2023


Founding Investment Boosts and Rivalry with Zepto and
Growth Amazon

2014-2017 2021 2023-


Expansion into Various Rebranding to Blinkit Present
Recent Developments
Categories & Focus on Profitability

Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod tem malr
incididunt ut labore et dolore malaliqua. Et tortor consequats id portal Sollicitudin
aliquam ultrices sagittis orci aas.
Blinkit Business Model
Key Partnership Key Activities Value Preposition Customer Relation Customer
Segment

• Lorem ipsum est Lorem ipsum justo • Lorem ipsum est Lorem ipsum justo • Lorem ipsum est
set. nec ultrices dui set. nec ultrices dui set.
• Justo neultriceco sapien eget. • Justo neultriceco sapien eget. • Justo neultriceco
tre. Key Resources tre. Channels tre.
• Dui sapien sed • Dui sapien sed • Dui sapien sed
eend. eend. eend.
Lorem ipsum justo Lorem ipsum justo
• Costro veller • Costro veller • Costro veller
nec ultrices dui nec ultrices dui
tesdent. tesdent. tesdent.
sapien eget. sapien eget.

Lorem ipsum dolor sit ultrices dui sapien eget aute Lorem ipsum dolor sit ultrices dui sapien eget aute
irure dolor intornec reprehenderit in voluptate velit irure dolor intornec reprehenderit in voluptate velit
esse cillum. esse cillum.
Cost Structure Revenue Streams
Key Success Factors

Aggressive Marketing
and Promotions

Expansion into Understanding


Dark Stores Local Needs

Fast Delivery Cost Efficiency


Model (Quick and Scalability
Commerce)
Challenges Faced by Blinkit
Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod
tem malm incididunt ut labore et dolore malaliqua. Et tortor consequats
id portal Sollicitudin aliquam ultrices sagittis orci aas maselscelerisque
purus semper Accum laclaosr.

Intense Competition Customer Retention Regulatory Challenges

Logistics and Supply Chain Profitability and Unit Inventory Management for
Complexity Economics Fresh Produce
Innovations and Key Features

Dark Stores Model


Lorem ipsum proin grav hererit ctusa
turpisma.

One-Click Reorder
Lorem ipsum proin grav hererit ctusa
turpisma.

Lorem ipsum dolor sit amet Personalized Shopping


consectetur adipiscing elit sed do Experience
Lorem ipsum proin grav hererit ctusa
turpisma.
eiusmod tem malr incididunt ut
labore et dolore malaliqua. Et tortor Ultra-Fast Delivery (10-30
minutes)
Lorem ipsum proin grav hererit ctusa
consequat id portal Sollicitudin
turpisma.
aliquam ultrices sagittis orci aas
maselo.
Blinkit Revenue Breakdown

12 Cr
Other operating Revenue

28 Cr
Warehousing & delivery
Service
1896 Cr
36 Cr
Duis aute irure dolor inti sin sondor
Advertising Services
repre poronde eto derit inesto
volupit tateo vel esse citrtos suiuri
75 Cr
nuldoitr lore eurt umos fugat esteno
Marketplace Commission
nulla paratur etresi curatic kotcup
condiment tumei posuereocmsal.
1745 Cr
Trade of Goods

*Above mentioned numbers are just for reference.


Blinkit Competitors

Jio Mart Amazon Big


Basket

Swiggy Zepto

Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod tem malr
incididunt ut labore et dolore malaliqua. Et tortor consequats id portal Sollicitudin
aliquam ultrices sagittis orci aas.
Blinkit Marketing Strategy

Referral Programs

Localized Marketing

Targeted Digital Advertising

Lorem ipsum dolor sit amet consectetur


Emphasis on Ultra-Fast adipiscing elit sed do eiusmod tem malr
Delivery
incididunt ut labomet dolore malaliqua. Et
Aggressive Discounting and tortor consequat mlolllicitudin aliquam
Promotions
ultrices sagittis orci amsela loream isaela.
Blinkit's Future Plans

Lorem ipsum nullam elementum facilisi justo telus habitnt nec arcu. Pulvinar bibend ponti
suspese per dignissim suscipit ullacoer. Tempor cubi risus pretiu aliq praesent urna kuctu
amses laosea mas.

1 2 3 4
Expansion into Improved Sustainability and Expanding
New Markets Technology Eco-Friendly Product
Lorem ipsum proin Integration
Lorem ipsum proin Practices
Lorem ipsum proin Categories
Lorem ipsum proin
grav hererit ctusa grav hererit ctusa grav hererit ctusa grav hererit ctusa
turpis. turpis. turpis. turpis.
Attribution: The presentation template is designed by SketchBubble.com

Thank
You!
ANIMATION - AUTOMATED
Note - In Slideshow mode, each graphic element with text will appear/animate automatically. You just
need to click your mouse OR press space bar/enter key/arrow key (right ► or down ▼) once to start the
animation on each slide.
Blink
Case Study India's Last Minute
App

it
Agenda
Slide Headline Slide Headline
1 Lorem ipsum pulviar proin gravia
4 Lorem ipsum pulviar proin gravia
hendrerit ctus. hendrerit ctus.

Slide Headline Slide Headline


2 Lorem ipsum pulviar proin gravia
5 Lorem ipsum pulviar proin gravia
hendrerit ctus. hendrerit ctus.

Slide Headline Slide Headline


3 Lorem ipsum pulviar proin gravia
6 Lorem ipsum pulviar proin gravia
hendrerit ctus. hendrerit ctus.
Introductio
n
Blinkit, formerly known as Grofers, is a leading online
grocery delivery service in India. Founded in 2013, it has
revolutionized the way people shop for groceries by
offering a wide range of products delivered to their
doorstep within minutes. With a user-friendly app and
website, Blinkit ensures a seamless shopping experience,
catering to the needs of busy urban consumers. The
company's focus on speed, convenience, and quality has
made it a popular choice among customers seeking hassle-
free grocery shopping.
History of Blinkit (formerly Grofers)

2013 2015-2021 2021-2023


Founding Investment Boosts and Rivalry with Zepto and
Growth Amazon

2014-2017 2021 2023-


Expansion into Various Rebranding to Blinkit Present
Recent Developments
Categories & Focus on Profitability

Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod tem malr
incididunt ut labore et dolore malaliqua. Et tortor consequats id portal Sollicitudin
aliquam ultrices sagittis orci aas.
Blinkit Business Model
Key Partnership Key Activities Value Preposition Customer Relation Customer
Segment

• Lorem ipsum est Lorem ipsum justo • Lorem ipsum est Lorem ipsum justo • Lorem ipsum est
set. nec ultrices dui set. nec ultrices dui set.
• Justo neultriceco sapien eget. • Justo neultriceco sapien eget. • Justo neultriceco
tre. Key Resources tre. Channels tre.
• Dui sapien sed • Dui sapien sed • Dui sapien sed
eend. eend. eend.
Lorem ipsum justo Lorem ipsum justo
• Costro veller • Costro veller • Costro veller
nec ultrices dui nec ultrices dui
tesdent. tesdent. tesdent.
sapien eget. sapien eget.

Lorem ipsum dolor sit ultrices dui sapien eget aute Lorem ipsum dolor sit ultrices dui sapien eget aute
irure dolor intornec reprehenderit in voluptate velit irure dolor intornec reprehenderit in voluptate velit
esse cillum. esse cillum.
Cost Structure Revenue Streams
Key Success Factors

Aggressive Marketing
and Promotions

Expansion into Understanding


Dark Stores Local Needs

Fast Delivery Cost Efficiency


Model (Quick and Scalability
Commerce)
Challenges Faced by Blinkit
Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod
tem malm incididunt ut labore et dolore malaliqua. Et tortor consequats
id portal Sollicitudin aliquam ultrices sagittis orci aas maselscelerisque
purus semper Accum laclaosr.

Intense Competition Customer Retention Regulatory Challenges

Logistics and Supply Chain Profitability and Unit Inventory Management for
Complexity Economics Fresh Produce
Innovations and Key Features

Dark Stores Model


Lorem ipsum proin grav hererit ctusa
turpisma.

One-Click Reorder
Lorem ipsum proin grav hererit ctusa
turpisma.

Lorem ipsum dolor sit amet Personalized Shopping


consectetur adipiscing elit sed do Experience
Lorem ipsum proin grav hererit ctusa
turpisma.
eiusmod tem malr incididunt ut
labore et dolore malaliqua. Et tortor Ultra-Fast Delivery (10-30
minutes)
Lorem ipsum proin grav hererit ctusa
consequat id portal Sollicitudin
turpisma.
aliquam ultrices sagittis orci aas
maselo.
Blinkit Revenue Breakdown

12 Cr
Other operating Revenue

28 Cr
Warehousing & delivery
Service
1896 Cr
36 Cr
Duis aute irure dolor inti sin sondor
Advertising Services
repre poronde eto derit inesto
volupit tateo vel esse citrtos suiuri
75 Cr
nuldoitr lore eurt umos fugat esteno
Marketplace Commission
nulla paratur etresi curatic kotcup
condiment tumei posuereocmsal.
1745 Cr
Trade of Goods

*Above mentioned numbers are just for reference.


Blinkit Competitors

Jio Mart Amazon Big


Basket

Swiggy Zepto

Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod tem malr
incididunt ut labore et dolore malaliqua. Et tortor consequats id portal Sollicitudin
aliquam ultrices sagittis orci aas.
Blinkit Marketing Strategy

Referral Programs

Localized Marketing

Targeted Digital Advertising

Lorem ipsum dolor sit amet consectetur


Emphasis on Ultra-Fast adipiscing elit sed do eiusmod tem malr
Delivery
incididunt ut labomet dolore malaliqua. Et
Aggressive Discounting and tortor consequat mlolllicitudin aliquam
Promotions
ultrices sagittis orci amsela loream isaela.
Blinkit's Future Plans

Lorem ipsum nullam elementum facilisi justo telus habitnt nec arcu. Pulvinar bibend ponti
suspese per dignissim suscipit ullacoer. Tempor cubi risus pretiu aliq praesent urna kuctu
amses laosea mas.

1 2 3 4
Expansion into Improved Sustainability and Expanding
New Markets Technology Eco-Friendly Product
Lorem ipsum proin Integration
Lorem ipsum proin Practices
Lorem ipsum proin Categories
Lorem ipsum proin
grav hererit ctusa grav hererit ctusa grav hererit ctusa grav hererit ctusa
turpis. turpis. turpis. turpis.
Attribution: The presentation template is designed by SketchBubble.com

Thank
You!
IMPORTANT INSTRUCTIONS
• Note - It is essential to acknowledge SketchBubble's contribution by retaining the Thanks
slide.
• Feel free to customize this template to suit your needs, whether it be for personal or
commercial use.

Please refrain from engaging in the following actions:


• Sublicensing, selling, or renting any SketchBubble’s Content (including modified
versions).
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it into a bundle for distribution or resale.
• Removing the "Thanks" or ”Attribution" slide.

For more information about allowed and restricted usage, please refer below links:
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https://www.sketchbubble.com/en/terms-of-use
INSTRUCTIONS
Go to a Slide When Delivering Your Presentation (Windows)

As you deliver your presentation, here is how to move from one slide to the next,
move to a previous slide, or move to a specific slide anywhere in the presentation.

Go to the next slide Go to a specific slide


• Press the Right arrow key or Down arrow key. • Type the slide number, then press Enter.
• Mouse: Click once anywhere on a slide to move to the next one. • Mouse (version 2013 or newer): Right-click a slide, select See All
Slides, and then click the slide you want to display to the audience.
Note: If you have a custom animation effect on your slide, clicking the slide starts the animation
effect, rather than moving to the next slide. Use Go to a specific slide below to move to a specific
• Mouse (versions 2010, 2007): Right-click a slide, point to Go to
slide and avoid triggering the animation effect. Slide, and then click the slide you want to display to the audience.

Go to the end of a presentation


Go to the previous slide
• Press the End key on the keyboard.
• Press the Left arrow key or Up arrow key.
• Mouse: Right-click a slide, and then click Previous on the shortcut menu.
Go to the beginning of a presentation
Note: If you have a custom animation effect on your slide, clicking the slide starts the animation • Press the Home key on the keyboard.
effect, rather than moving to the next slide. Use Go to a specific slide below to move to a specific
slide and avoid triggering the animation effect.

For more help follow below link to write or talk to us:


https://support.sketchbubble.com/hc/en-us
Source: https://support.microsoft.com/en-us/office/go-to-a-slide-when-delivering-your-presentation-ff9d6d4e-7bec-49c1-95e3-95a416be26f4#OfficeVersion=Windows
INSTRUCTIONS
Go to a Slide When Delivering Your Presentation (MacOS)

As you deliver your presentation, here is how to move from one slide to the next,
move to a previous slide, or move to a specific slide anywhere in the presentation.

Go to the next slide Go to a specific slide


• Press N, Right arrow, Down arrow, or Spacebar. • Type the slide number, then press Return.
• Mouse: Click once anywhere on a slide to move to the next one. • Mouse: Right-click a slide, point to By Title on the shortcut
menu, and then select a slide by title or slide number.
Note: If you have a custom animation effect on your slide, clicking the slide starts the animation
effect, rather than moving to the next slide. Use Go to a specific slide below to move to a specific
slide and avoid triggering the animation effect. Go to the beginning of a presentation
• Type 1, then press Return.
Go to the previous slide • Mouse: Right-click a slide, point to By Title on the shortcut
menu, and then select a slide by title or slide number.
• Press P, Left arrow, Up arrow, or Delete.
• Mouse: Right-click a slide, and then click Previous on the shortcut menu.
Go to the end of a presentation
Note: If you have a custom animation effect on your slide, clicking the slide starts the animation • Type the number of the last slide, then press Return.
effect, rather than moving to the next slide. Use Go to a specific slide below to move to a specific
slide and avoid triggering the animation effect. • Mouse: Right-click a slide, point to By Title on the shortcut
menu, and then select the last slide in the list.

For more help follow below link to write or talk to us:


https://support.sketchbubble.com/hc/en-us
Source: https://support.microsoft.com/en-us/office/go-to-a-slide-when-delivering-your-presentation-ff9d6d4e-7bec-49c1-95e3-95a416be26f4#OfficeVersion=macOS

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