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Nestle Product Development Presentation

Nestlé, the world's largest food and beverage company, focuses on innovation and sustainability to maintain its competitive edge and enhance customer loyalty. The company navigates the product life cycle stages to inform its marketing strategies, including pricing and promotional efforts. While developing new products can increase market share, it also comes with challenges such as high costs and potential market failures.

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Ali Ahmed
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26 views12 pages

Nestle Product Development Presentation

Nestlé, the world's largest food and beverage company, focuses on innovation and sustainability to maintain its competitive edge and enhance customer loyalty. The company navigates the product life cycle stages to inform its marketing strategies, including pricing and promotional efforts. While developing new products can increase market share, it also comes with challenges such as high costs and potential market failures.

Uploaded by

Ali Ahmed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Product Development and

Marketing – The Case of Nestlé


• Presented by: [Your Name]
• Date: [Insert Date]
Introduction to Nestlé
• - World's largest food and beverage company,
founded in 1866.
• - Operates in over 180 countries.
• - Popular brands: Nescafé, KitKat, Maggi,
Nestlé Pure Life, and more.
• - Focuses on nutrition, health, and wellness.
Benefits of Developing New
Products
• - Keeps brand relevant in changing markets
(e.g., plant-based trend).
• - Enters new market segments (e.g., lactose-
free milk).
• - Increases sales and market share.

• Example: Nestlé Garden Gourmet (plant-based


products).
Limitations of Developing New
Products
• - High R&D costs and testing time.
• - Potential product failure in the market.
• - Cannibalization of existing product sales.
Brand Image, Sales & Loyalty
• - Known for trust, quality, and sustainability.
• - Strong image = customer loyalty and
premium pricing.
• - Reputable image boosts sales across 2,000+
brands.
The Role of Packaging
• - Protects product, extends shelf life.
• - Communicates image and info (e.g.,
nutrition).
• - Shift to sustainable packaging by 2025.

• Example: Recyclable Maggi packaging.


The Product Life Cycle (PLC)
• Stages:
• 1. Introduction – New product launch (Vegan
KitKat).
• 2. Growth – Rising sales (e.g., Garden
Gourmet).
• 3. Maturity – Stable sales (e.g., Nescafé).
• 4. Decline – Drop in sales (e.g., some cereals).
Extension Strategies
• - New flavors or branding (KitKat Green Tea).
• - Packaging changes or targeting new markets.
• - Promotional campaigns to refresh interest.
PLC Influence on Marketing
• | Stage | Promotion | Pricing
|
• |-------------|-------------------------------------|-------
------------------------|
• | Introduction| Sampling, heavy advertising
| Penetration pricing |
• | Growth | Loyalty-building ads |
Competitive pricing |
• | Maturity | Brand reinforcement, deals
| Maintain or slightly lower |
Summary
• - Nestlé innovates to stay competitive.
• - Strong brand and packaging enhance
customer perception.
• - PLC stages guide Nestlé's pricing and
promotional strategies.
Q&A
• "Any questions about Nestlé’s product
development and marketing?"
References
• - IB Business Management Textbook
• - Nestlé Official Website and Annual Report
• - Business Case Studies and Articles

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