Concept of

Communication
Module-I

BC 105

1
Agenda
 Definition of Communication
 Process of Communication
 Types of Communication: Verbal (Oral and Written), Nonverbal
 Barriers to Communication: Physical, Language and Semantic, Socio-Psychological,
Organizational
 Gateway to Effective Communication
 7Cs of Communication

2
3
Why COMMUNICATION?

Effective communication helps in:

• Creating clearer and more persuasive
messages
• Encouraging active listening and open-
mindedness
• Making strong decision and faster problem
solving
• Increasing productivity and steadier workflow
• Making stronger business relationships
• Nurturing teamwork, happiness, and
individuality
• Minimizing communication barriers

4
Definition of
Communication

Communication is both dynamic and interactive process of sharing

information, feelings and emotions with a common set of symbols which
result in common meaning and understanding.

5
 •Contextual
•Systematic
•Dynamic process

Characteri •Continuous process

•Relational
stics of •Interactive

Communic •Transactional
•Symbolic

ation

6
 Message

ise
No
Encode Decode
Idea Transmit Receive Response
Communication Process
Sender Receiver

Feedback
se
N oi
 Types of
Communication

8
 Types of Communication

Verbal Communication Nonverbal Communication

Oral Written KOPPACT

Communication Communication

9
 A communication barrier is any factor that
interferes with the success of the communication
process.

Barriers to Types of barriers:

Communicati • Physical barriers

on • Language and Semantic barriers

• Socio-Psychological barriers
• Organizational barriers
• Cultural barriers

10
 •Climate
•Time and duration
•Distance
Physical •Fatigue
•Environment
Barriers •Disturbance in channel
•Physical distractions
•Physical disability

11
Linguistic Barriers

• Inappropriate selection of words

• Pronunciation and accent
• Connotation and denotation
• Faulty organization of ideas
• Poor usage of grammar
• Roundabout verbiage

12
 • Frame of reference

Semantic • Use of slangs and jargon

• Idioms and phrases
Barriers • Misleading interpretation

13
 • Personality
• Confidence
• Self-worth
Socio- • Emotions

Psycholog • Status
• Stress
ical • Distrust
Barriers • Mind set
• Difference in perception
• Difference in attitude
• Difference in opinion
• Goals and values
• Cultural difference
• World view

14
 •Ethnocentrism

Cultural •Stereotyping
•Language difference
Barriers •Geographical distance
•Conflicting values

15
 Turf wars Long lines of communication

Ego involvement
Lack of trust

Lack of communication skills Organizati Competition for power, status

onal and rewards

Barriers
Closed communication Fear of reprisal for honest
climate communication

Top-heavy organizational Differing frames of reference

structure among communicators
 • Don’t judge or evaluate another person’s
statement
• Have empathic understanding
Gateway to • Prioritize effective listening over speaking
Effective • Ask questions
• Share proper feedback
Communica • Focus on non-verbal cues
tion • Minimize distractions

17
7 Cs of Communication

Completeness Clarity Conciseness Correctness

Concreteness Courtesy Consideration

18
 Completeness
Provide all necessary information
Answer all questions
Give something extra when desirable
Necessary information revolves around the 5Ws
WHO
WHAT
WHERE
WHEN
WHY
Concisen
ess
• Avoid verbosity
• Be specific/ relevant
• Eliminate repetition
• Avoid wordy expressions
• Avoid outdated expressions
• Focus on the purpose of the
message
• Cut short long winding
sentences
Consideration
• Keep the end user in mind
• Always use ‘you’ attitude
• Emphasizing pleasant positive facts
• Apply ethics in business communication
• Make fair and true statements
Concreten
ess
• Creates clear images
• Use facts/figures/data
• Put action into your verbs.
Action verbs are lively and
appealing
• Use specific, vivid, definite
words
• Meaning should be direct
and explicit
Clarity
• Getting the message across
clearly
• Possibility of misunderstanding
should be eliminated
• Choose short, crisp, familiar
words or terms
• Make it easy to read and listen
• Use examples and illustrations
whenever possible
• Avoid technical and business
jargons
Courtesy

• Messages should be friendly,

sincere, and pleasant
• Messages should build goodwill,
strengthen relationships
• Be thoughtful, respectful, and
appreciative
• Omit expressions that belittle,
hurt or irritate
• Grant mistakes and apologies in
a nice natural way
• Use tact instead of bluntness
 Correctness
• Accuracy and authenticity of the messages
(in both Content and Style)
• Use of right level of the language:
formal/informal
• Checking accuracy of facts/figures
• Maintaining standard and acceptable
working mechanics (format, style etc.)
• Eliminating errors in typing, grammar
• Be watchful of punctuations, spellings,
capitals,
• Avoid biased language
26