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Engaging Users Intelligent System

The document outlines a strategy to engage passive app users in water conservation through features like Smart Usage Pulse and Behavioral Nudges, which provide personalized feedback on water usage. It also introduces gamification elements such as Eco-Badges and Neighborhood Leaderboards to motivate users and enhance app interactions. The rollout plan includes a phased approach to feature release and key metrics to track success, aiming for increased user engagement and reduced customer support queries.

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Yash Dubey
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7 views3 pages

Engaging Users Intelligent System

The document outlines a strategy to engage passive app users in water conservation through features like Smart Usage Pulse and Behavioral Nudges, which provide personalized feedback on water usage. It also introduces gamification elements such as Eco-Badges and Neighborhood Leaderboards to motivate users and enhance app interactions. The rollout plan includes a phased approach to feature release and key metrics to track success, aiming for increased user engagement and reduced customer support queries.

Uploaded by

Yash Dubey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Engaging Users Intelligent System

Goal: Make passive app users better aware participants, not just observers.

Key Features:

- Smart Usage Pulse (Weekly Summary):

Dynamic easy to read card located within the application and also as a push notification detailing:

• Daily water consumption patterns.


• Peak usage periods (lawn watering, kitchen hours)
• Consumption comparison vis-à-vis last week's performance visually
• Change and progress over the past week will be shown clearly.

- Behavioral Nudges (Alerts):

Encouraging messages for abnormal usage patterns:

• "Your water usage yesterday was 20% above average, there might be some sort of leak?"
• "Congratulations, you are likely to save more than compared to your previous month!"

Expected Effects:

• Encourages users to self-regulate and monitor.


• Relieves customer support dependencies requesting billing or querying about leaks.
• Enhances daily app interactions.

by Yash Dubey
Motivation Through Micro-Incentives

Water Saving Tracker Eco-Badges & Milestones Neighborhood Leaderboards


Co₂ offset estimates for further eco- • Unlockable badges Expl. Anonymized and Opt-in. Users can
friendly patrons And detailing • 'Leak Detector' – Fix a leak after I check how they compare to several
customized month on month usage. send you an alert. nearby households in terms of water
efficiency ranking.
• "Smart saver" – Used 20% less than
the neighborhood average

Gamification Layer – Low Cost, High Pre-Activity Engagement Primary Focus.

Why It Works:

• Motivates the user to take action;


• Creates social pressure without being derogatory;
• Makes users feel like there is a tangible goal to achieve for conservation.
Smart Rollout + Metrics to Track Success
Phase 1 – Pilot
Conduct a test with a small set of households regarding:

• Relevance of alerts;
Phase 2 – Gradual Feature Release
• UI intuitiveness;
• Week 1: Alerts;
• Notification fatigue.
• Week 3: Weekly Summaries;
• Week 5: Rewards system;
• Week 7: Leaderboard.

Key Metrics to Monitor:

• Daily Active Users (DAU): +25% increase expected in 8 weeks


• Customer Support Tickets: 30% decrease for basic queries
• 7-Day Retention Rate: 40%+
• Feature Adoption Rate: % of users using pulse and gap leaderboard

Cross-Team Execution:

Team Role

Engineering Allow smart meters to link their data with the app backend.

Product Build alert and summary UI for minimum cognitive load.

Marketing Educate users via in-app tutorials about the features.

Client Success Set-up FAQs, feedback forms from the first adopters.

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