Scribd
Upload
6 views8 pages

IBMR Buyer Persona Template Kapil Bhargava IBMR Final

The document outlines the entrepreneurship bootcamp project led by Kapil Bhargava, focusing on the Katghara app, which connects users with lawyers and offers legal resources. The app aims to provide affordable legal services in India, targeting 10 million users within three years through a pay-per-minute model. The project emphasizes the need for accessible legal help and addresses common concerns such as trust and cost in the legal system.

Uploaded by

Jatin Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
6 views8 pages

IBMR Buyer Persona Template Kapil Bhargava IBMR Final

The document outlines the entrepreneurship bootcamp project led by Kapil Bhargava, focusing on the Katghara app, which connects users with lawyers and offers legal resources. The app aims to provide affordable legal services in India, targeting 10 million users within three years through a pay-per-minute model. The project emphasizes the need for accessible legal help and addresses common concerns such as trust and cost in the legal system.

Uploaded by

Jatin Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Entrepreneurship Bootcamp

Mentor: Kapil Bhargava


Founder & Chief Marketing Strategist,
ClickVeda

1
Jatin Sharma

PGDM

My aim is to create a impactful business that solves the real time


problems of people and along with this earning enough revenue so
that we can scale our business all over India.

2
Business Context

Business Property/Asset:
The core asset is the Katghara app, a platform connecting users with lawyers, offering
a legal library and AI-driven support, available on Android and iOS.Ideation:
Katghara was created to provide affordable, accessible legal services, addressing gaps
in India’s legal system with technology.
Projections:
We aim to reach 10 million users in 3 years, with a pay-per-minute revenue model.
Over the next 5 years, we plan to expand AI services and form key partnerships to
scale nationwide.

3
Persona Begins..
(Not to be edited)

4
1 Rahul
• Worker
2 • Government Job
• XXXXXXXXXXXXXXXXXX

• Male
• 29
3
• 2lac/year
• Jaipur

• Busy lifestyle, little time to visit lawyer


4 • Prefer online but trust issues

5
Source: Hubspot Buyer Persona
XXXXXXXXXX

• Easy access to legal help


5
• Affordable and transparency

• Struggles to trust the judicial system


6 • Fear of being overcharged

• Instant lawyer Access, consultation


7
• Ai powered recommendations

6
Source: Hubspot Buyer Persona
XXXXXXXXXX

• People don’t know where to find a good lawyer.


• People don’t have someone to guide properly.
8

• I have trust issues.


9 • What if the service is too expensive.

7
Source: Hubspot Buyer Persona
XXXXXXXXXX

10
• Trustworthy& Reliable
• Convenient & Accessible

• Finding people find legal help in India is difficult,


11 expensive and time consuming. Our platform
connects you with verified lawyers instantly
through chat, calls and video calls- whenever
you need legal advice.
8
Source: Hubspot Buyer Persona

You might also like