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Building Digital Identity

The document outlines the importance of digital identity for both individuals and businesses, emphasizing the need for a professional website as a central hub for online presence. It provides guidance on planning, designing, and optimizing a website, including aspects like user interface design, mobile responsiveness, and search engine optimization. Additionally, it lists tools and technology stacks for website development and deployment.

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S Thiruchadai Pandeeswari
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7 views12 pages

Building Digital Identity

The document outlines the importance of digital identity for both individuals and businesses, emphasizing the need for a professional website as a central hub for online presence. It provides guidance on planning, designing, and optimizing a website, including aspects like user interface design, mobile responsiveness, and search engine optimization. Additionally, it lists tools and technology stacks for website development and deployment.

Uploaded by

S Thiruchadai Pandeeswari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Building Digital Identity:

Developing a Professional
Website
PRESENTED BY
THIRUCHADAI PANDEESWARI S, ASSISTANT PROFESSOR,
IT
What is Digital Identity ?
Personal Digital Identity Business’s Digital Identity
◦ Personal Information: Name, birthdate, ◦ Your digital identity is the perception
address, and other identifying details of your business in the online world.
you provide to websites and services. It encompasses your brand, values,
reputation, and overall online
◦ Behavioral Data: Online habits, presence.
preferences, browsing history, and any ◦ This includes your website, social
data collected by cookies or trackers.
media profiles, online reviews,
search engine results, and more.
◦ Digital Footprint: Social media activity,
posts, comments, and interactions
you've had online.
Why should you have a website?
◦ A professional website is the cornerstone of your digital identity,
◦ providing a platform to showcase your brand
◦ communicate your message
◦ engage with customers.

◦ Your website serves as a central hub for all your online information, providing
visitors with a clear and concise understanding of your business

◦ A well-designed website instantly conveys credibility, professionalism, and a


commitment to user experience.
Planning a Professional Website
Defining the purpose of the website
Portfolio: Showcase your work, skills, and achievements; build a personal brand and attract
potential clients or employers.
E Commerce : Focuses on selling products/services online, requiring secure payment gateways,
product listings, and customer support
Understanding the target audience
Identify demography and interests of your target users
Understand their online habits, needs, and create relevant content
Analyze competitors, gather user feedback, and use analytics to refine the website’s approach.
Planning a Professional Website
Wireframing & Website Structure
A visual blueprint outlining a website's layout and structure, ensuring proper placement of
navigation, content, and calls to action before development.
Website Structure – Defines the hierarchy and flow of web pages, optimizing user experience
and SEO
Selecting right domain name & Hosting Service
Domain Name – Choose a short, memorable, and SEO-friendly name that reflects the brand
(e.g., .com for global reach, .tech for tech businesses).
Hosting Service – Select based on performance, security, and scalability (e.g., AWS for cloud
hosting, Bluehost for WordPress, Shopify for e-commerce).
Sample Website
https://www.playbook.com/
Designing an
effective website
User Interface Design – Best
Practices
Simplicity & Clarity – Keep the design clean, with intuitive navigation and minimal distractions to
enhance usability.
Consistency – Use uniform fonts, colors, and button styles to create a seamless experience
across all pages.
Fast Load Time – Optimize images, use caching, and minimize scripts to reduce loading delays
and improve engagement.
Accessibility – Ensure the website is usable for all, including those with disabilities (e.g., proper
contrast, alt text, keyboard navigation).
Effective Call-to-Actions (CTAs) – Use clear, compelling CTAs that guide users towards desired
actions, such as signing up or making a purchase.
Mobile Responsiveness & Cross-
Browser Compatibility
Responsive Design – Use flexible grids, media queries, and scalable images to adapt to different
screen sizes.
Mobile-First Approach – Design with mobile users in mind first, ensuring smooth navigation and
readability on smaller screens.
Touch-Friendly Elements – Buttons, forms, and links should be large enough for easy tapping
without accidental clicks.
Cross-Browser Testing – Test website functionality on Chrome, Firefox, Safari, Edge, and mobile
browsers to ensure compatibility.
Adaptive Images & Fonts – Use SVGs and scalable fonts to maintain visual quality across all
devices and screen resolutions.
Search Engine Optimization
Search engines understand your website’s content and connect it with users by delivering relevant,
valuable results based on their search queries
The goal of SEO is to rank on the first page of search engine results pages (SERPs)
Write useful, original information that people find helpful and interesting
Give each page a simple, clear title and a short description with important words so people and
search engines understand what it’s about.
Make sure your website is easy to navigate, with links that connect related pages. This helps both
users and search engines.
Make Your Website Mobile-Friendly
Make your website load faster by reducing image sizes and unnecessary code
Use Simple URLs – Page addresses (URLs) should be short and meaningful, so people and search
engines know what’s on the page
SEO Optimization
Keyword Optimization – Incorporate relevant keywords in headings, meta
descriptions, and content to improve search rankings.
Fast Loading Speed – Compress images, use lazy loading, and leverage Content
Delivery Networks (CDNs) to enhance performance.
Mobile-Friendliness – Google prioritizes mobile-optimized sites, so ensure the
design is responsive and well-structured.
Quality Content & Internal Linking – Provide valuable, well-structured content
and interlink related pages for better user engagement.
Tools for Website Development
Design Technology Stacks
oWordpress oHTML / CSS
oWix oJavascript
oWebflow oJavascript frameworks –
oGamma AI
ReactJS, AngularJS,
Hosting and Deployment NodeJS
oNetlify oPython – Django
oVercel oDB – MySQL, MongoDB,
oGithub PostgreSQL

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