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Royal Enfield Presentation 2025

The Royal Enfield Project presentation analyzes the Indian automobile market, highlighting the growth of the two-wheeler segment and the company's strong position in the 250-500cc category. It outlines marketing strategies targeting aspirational riders, plans for EV launches, and expansion into new markets, while emphasizing the brand's heritage and community. Key suggestions include enhancing customization options, appealing to youth and women, and incorporating sustainability practices.

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94 views11 pages

Royal Enfield Presentation 2025

The Royal Enfield Project presentation analyzes the Indian automobile market, highlighting the growth of the two-wheeler segment and the company's strong position in the 250-500cc category. It outlines marketing strategies targeting aspirational riders, plans for EV launches, and expansion into new markets, while emphasizing the brand's heritage and community. Key suggestions include enhancing customization options, appealing to youth and women, and incorporating sustainability practices.

Uploaded by

souhard872
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Royal Enfield Project

Presentation 2025
Analysis of Market Presence, Product
Evolution, and Future Strategies

Your Name
May 07, 2025
Industry Profile
• • Indian automobile industry valued at USD
137.06B in 2025, CAGR 8.2%
• • Two-wheelers dominate (23.85M units FY24)
• • 250cc+ segment grows at 8–10% CAGR
• • Key players: Hero, Bajaj, TVS, Royal Enfield
• • Trends: EVs (1.3M units), premiumization,
digital sales
• • Challenges: BS-VI norms, global competition
• • Opportunities: Exports, EV subsidies (PM E-
Company Profile
• • Subsidiary of Eicher Motors, founded 1901
(UK), India since 1955
• • Sells 800,000+ units annually
• • Leads 250–500cc segment (90% share)
• • Products: Classic 350, Himalayan 450/750,
Bear 650, Hunter 350
• • 3 Chennai plants; EV plant in Cheyyar (2026)
• • Exports up 55% (Apr 2025)
The 4 Ps: Product and Price
• • Heritage-inspired, modern motorcycles
• • Models: Classic 350/650, Himalayan 450,
Hunter 350, Bear 650
• • Accessories: Helmets, apparel (40% non-
riders)
• • Premium pricing strategy
• • Prices: Hunter 350 (INR 1.49–1.82L), Classic
650 (INR 3.37–3.63L), Himalayan 450 (INR
2.85–2.98L)
The 4 Ps: Place and Promotion
• • 800+ Indian dealerships, 1,150+ global
outlets
• • CKD units: Thailand, Argentina
• • Promotions: Rider Mania, Himalayan
Odyssey, Stay Classic
• • Digital presence: 5M+ Instagram followers
• • Popularity: GT 650 outsold Interceptor 650
in 2024
Marketing Strategy
• • Target: Aspirational riders (25–45 years),
urban males
• • Lifestyle branding via community and
heritage
• • Digital growth: 5M Instagram, 2.9M YouTube
• • Apparel: 2x growth in 2024
• • Global focus: CKD in 6 countries, Super
Meteor in APAC, Americas
Unique Selling Proposition (USP)
• • 120+ years of legacy (since 1901)
• • Distinctive thump sound
• • Retro design (chrome, teardrop tanks)
• • Strong community (Motoverse, clubs)
• • Lifestyle-oriented brand with apparel
Suggestions
• • EV Launch: Flying Flea C6 by 2026
• • Expansion: Nigeria, Vietnam (350cc models)
• • Customization: Expand ‘Make It Yours’
• • Youth Appeal: Add Bluetooth to Hunter,
Scrambler 450cc
• • Women: Lightweight 250cc model
• • Sustainability: Recycled materials
Solutions
• • EV: Cheyyar plant (USD 358.1M)
• • Expansion: CKD units in Nigeria, Vietnam
• • Customization: Online & dealership-based
design
• • Youth: TFT displays on Hunter 350 (by 2026)
• • Women: Female campaigns, 250cc model by
2027
• • Sustainability: 10% recycled aluminum by
2028
IBEF Reports: Automobile Industry
• • Industry: USD 137.06B (2025), 7.1% of GDP
• • Two-wheelers: 23.85M (FY24); exports up
19%
• • Royal Enfield exports up 55%
• • EVs: 1.3M units; Tamil Nadu leads
• • Government initiatives: PM E-DRIVE, PLI
• • FDI: USD 37.21B (2000–2024)
Upcoming Models and References
• • Himalayan 750cc: Dec 2025 (INR 4.4L)
• • Scrambler 450cc: 2026 (INR 2.5–2.8L)
• • Bear 650: Nov 2024 (INR 3.39–3.63L)

• References:
• IBEF, Mordor Intelligence, Royal Enfield,
BikeWale, ZigWheels, Autocar, afaqs!, IIDE

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