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E-Commerce Pakistan 7slides Taskeen Mahessar

E-commerce in Pakistan is rapidly transforming the digital economy, with a market size exceeding PKR 100 billion in 2023, driven by youth and increased mobile usage. Key benefits include support for SMEs, job creation, and improved access to products, while challenges involve low trust in online sellers and limited rural internet access. The future outlook is positive, emphasizing the need for trust, logistics reform, and rural inclusion to sustain growth.

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5 views7 pages

E-Commerce Pakistan 7slides Taskeen Mahessar

E-commerce in Pakistan is rapidly transforming the digital economy, with a market size exceeding PKR 100 billion in 2023, driven by youth and increased mobile usage. Key benefits include support for SMEs, job creation, and improved access to products, while challenges involve low trust in online sellers and limited rural internet access. The future outlook is positive, emphasizing the need for trust, logistics reform, and rural inclusion to sustain growth.

Uploaded by

maxud abacee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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E-Commerce in Pakistan:

Transforming the Digital


Economy
Presented by: Taskeen Mahessar
To: Mr. Abdul Ghaffar
Professor of ICT, GA&CC, Larkana
Overview of E-Commerce

• Buying and selling goods or services online


• Types: B2C, B2B, C2C, C2B
• Popular in Pakistan: Daraz, OLX, HumMart
• Rising mobile and internet penetration
Pakistani E-Commerce Landscape

• Market size over PKR 100 billion (2023)


• Key platforms: Daraz, PriceOye, Telemart
• Growth driven by youth and mobile usage
• Urban vs. rural market differences
Benefits of E-Commerce in Pakistan

• Supports SMEs and startups


• Convenience and 24/7 accessibility
• Job creation in logistics and IT
• Expands access to products in remote areas
Challenges Facing the Industry

• Low trust in online sellers


• Cash-on-delivery dependency
• Limited rural internet access
• Cybersecurity and data protection issues
Key Trends & Government
Initiatives

• Mobile wallets: Easypaisa, JazzCash


• Social commerce on TikTok, WhatsApp
• Digital Pakistan Vision
• E-Commerce Policy (2019) promoting growth
Conclusion & Future Outlook

• E-Commerce is reshaping retail in Pakistan


• Need for trust, logistics, and payment reform
• Rural inclusion and innovation are key
• A promising future with youth-led growth

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