Internship Presentation
Company: Mittal Industries
Course Code : MGMM729
Submitted by: Surbhi
Registration No. :12323934
Studying : Master’s in Business Administration
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About the Company
Mittal Industries, formed in 2019 and located in Alwar, Rajasthan, has established itself as a respected
participant in the Indian garment market, with a primary concentration on wholesale distribution. The
business has established solid ties with distributors and suppliers throughout the nation, guaranteeing
effective procurement and distribution procedures. These relationships have been essential in establishing
Mittal Industries as a reliable wholesale clothing supplier to different companies, facilitating smooth supply
chain operations, and cultivating enduring relationships within the sector.
Mittal Industries has made a calculated move to enter the retail industry in recent years by using online
marketplaces like Meesho to serve individual consumers. The business responds to the rising need for
reasonably priced and easily accessible clothing by providing a well-chosen assortment of men's and
children's T-shirts. In order to create a stronger and more individualised brand identity, Mittal Industries is
also creating its own e-commerce website. With this dual strategy, the business is able to successfully strike
a balance between big wholesale orders and particular retail requirements, putting it in a position to adjust
to changing consumer trends while maintaining its dedication to dependability, client happiness, and
operational effectiveness.
Roles & responsibilities
Product Visibility Coordination and
Establishing a Retail Account: Improvement: Enhance Oversight of Stock Communication with
Create and optimize retail accounts product discoverability by Management: Monitor and Suppliers: Maintain
on the Meesho platform, ensuring all crafting detailed descriptions, manage inventory levels for consistent communication
elements like product categories, engaging titles, high-quality all products listed on Meesho with suppliers to synchronize
descriptions, prices, and seller images, and relevant to ensure adequate supply, inventory replenishment,
profiles are meticulously configured keywords that effectively preventing stockouts and lost ensure timely deliveries, and
for enhanced visibility. highlight each item's unique sales opportunities. minimize disruptions in the
features. supply chain.
Management &
Analysis and Data
Negotiation with Optimization of
Evaluation: Conduct Contribution to Product
Suppliers: Actively Advertisements: Oversee
comprehensive data analysis Design: Collaborate in
participate in negotiations sponsored ads across Meesho
using insights from the designing men's and
with suppliers to secure accounts, analyzing
Meesho platform to evaluate children's T-shirts that are
optimal pricing and quality, performance metrics to refine
campaign effectiveness, track visually appealing, functional,
fostering strong partnerships ad placements, bidding
key performance indicators, and aligned with current
to streamline the strategies, and targeting for
and adjust marketing market trends.
procurement process. improved returns on
strategies accordingly.
investment.
Support for E-commerce
Monitoring Performance
Website Development:
and Reporting: Compile and
Assist in the design and
present regular reports on
optimization of Mittal
key metrics related to
Industries' e-commerce
inventory management,
website, focusing on product
campaign outcomes, and
page enhancements and
product design initiatives to
improving user experience for
support informed decision-
retail and wholesale
making.
customers.
Account Creation and Setup: Customized retail accounts were
established on Meesho to effectively meet Mittal Industries' business
needs and attract a diverse customer base.
Product Listing Optimization: Each product was meticulously
optimized with detailed descriptions, appealing titles, high-quality
images, and relevant keywords to enhance visibility and search
rankings on Meesho.
Inventory Control: Rigorous inventory monitoring ensured product
Retail availability, preventing stockouts and facilitating smooth restocking
processes through close supplier collaboration.
Expansion Supplier Negotiations: Cultivating strong relationships with
suppliers enabled Mittal Industries to negotiate favorable pricing and
maintain product quality, supporting retail competitiveness.
Campaign Management and Promotions: Targeted advertising and
strategic discounts were implemented during peak sales periods to
enhance product visibility and drive sales on Meesho.
E-commerce Strategy and Insights Based on Data: Leveraging
data insights allowed for continuous refinement of product offerings
and marketing strategies, optimizing retail strategies for better reach
and profitability.
Challenges Faced
Coordination issues and delays with suppliers: Effective supply chain
management was hampered by communication gaps with suppliers, leading
to delays in product availability.
Budgetary Restrictions for Advertising: Balancing the need for high ROI
with advertising budget constraints required a reevaluation of targeting and
bidding strategies following initial campaign underperformance.
Developing for Diverse Audiences: Innovating product designs for
distinct target markets of men and children necessitated extensive research
into their unique preferences and requirements.
Adjusting to Quick Shifts in Consumer Behaviour: Rapid changes in
consumer trends demanded continuous market research and trend forecasting
to keep product offerings relevant and appealing.
Inventory management: Managing inventory levels to align with
fluctuating demand posed a significant challenge, necessitating accurate
forecasting and trend monitoring.
Time management and workload balancing: Balancing multiple
responsibilities, such as website development and marketing campaign
management, highlighted the need for effective time prioritization and task
allocation.
Key Learnings
Retail Market Insights: Transitioning from wholesale to retail provided valuable insights into
consumer behavior and preferences in the direct-to-consumer space.
E-commerce Platform Management: Gained practical experience in managing product listings and
optimizing marketing strategies on platforms like Meesho.
Communication and Negotiation Skills: Enhanced communication and negotiation skills through
constant engagement with suppliers to ensure favorable terms and quality.
Website Development and SEO: Acquired hands-on knowledge in developing user-friendly e-
commerce websites and optimizing them for better search engine visibility.
Data-Driven Decision Making: Learned the importance of leveraging data analytics to evaluate
campaign performance and refine marketing strategies effectively.
Collaboration in Product Design: Collaborated in creating aesthetically pleasing and market-aligned
designs for both men's and kids' apparel, balancing creativity with functionality.
As my internship at Mittal Industries continues, I remain deeply
engaged in the ongoing development of the company’s retail
expansion and e-commerce initiatives. With a firm foundation in
the wholesale clothing market, Mittal Industries is making
significant strides in adapting to the dynamic landscape of online
retail. This period has provided me with valuable hands-on
experience in managing product listings, optimizing digital
marketing strategies, and coordinating supplier relationships. Each
Conclusion task has contributed to my understanding of the complexities
involved in transitioning from wholesale to retail, especially in a
rapidly evolving digital marketplace.
I am committed to further honing my skills in areas such as
inventory management, consumer behavior analysis, and effective
communication throughout the remainder of my internship. By
actively participating in ongoing projects and leveraging data-
driven insights, I aim to contribute meaningfully to Mittal
Industries’ growth and success in the retail sector. This internship
experience not only enriches my professional development but also
reinforces my passion for the fashion industry and the exciting
potential of e-commerce.
Thank you
