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Rooms Division Area 2 Reservations Area

The document outlines the key functions and responsibilities of the Reservations Department in hotel management, including managing reservations, forecasting occupancy, and employing sales strategies. It highlights the role of the Reservations Manager in overseeing operations, staff training, and collaboration with other departments. Additionally, it discusses techniques such as yield management, overselling, and reservation sales strategies to optimize room sales and guest satisfaction.

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14 views13 pages

Rooms Division Area 2 Reservations Area

The document outlines the key functions and responsibilities of the Reservations Department in hotel management, including managing reservations, forecasting occupancy, and employing sales strategies. It highlights the role of the Reservations Manager in overseeing operations, staff training, and collaboration with other departments. Additionally, it discusses techniques such as yield management, overselling, and reservation sales strategies to optimize room sales and guest satisfaction.

Uploaded by

maomabini1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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ROOMS DIVISION AREA 2:

THE RESERVATIONS
SECTION

This Photo by Unknown Author is licensed under CC BY-SA


Reservations Overview
 Also called transient room sales
 helps and assists in accommodating guest inquiries and
reservations

MAIN FUNCTIONS
• Manage and maintain reservations
• Sell rooms • Prepares sales forecasts
• Manage room yield • Control commissions
• Plan promotional activities
The Reservations Manager
 Responsible in managing the reservations
daily operations
 Supervises people under him/her
 Ensure all types of reservations are recorded
and followed-up
 Supervises staffs in all aspects
 Monitors sales techniques if utilized effectively
 Provides updates/trainings to concerned staffs
The Reservations Manager
 Works closely with the Front Office Manager as
well as the Rooms Division Manager
 Prepares and provides updated weekly and
monthly reports to concerned department
 Monitors, manages, and controls the daily
operations of the reservations department
Reservations Management
and Control Systems
Making transient bookings and supplying occupancy
data throughout the hotel is one primary
responsibility of the Reservations Department.

The reservations manager needs to collect, analyze


and distribute occupancy information to the rest of
the hotel making the department’s existent
extremely important.
Use of Forecasting Technique

 Used to provide information on what occupancy


levels are forthcoming.

 Giving information on group and transient data


for forecasting overall sleeping room activity
Allocation of asset – hotel can predict the
demands it needs to place based on the
forecasted data
Levels of Staffing – forecasting allows
staffing as it anticipates required staff level to
meet demands.
Availability of Inventory – helps in
reminding every concerned department on
inventories it needs to have on hand.
Use of Key Operating Ratios
 the front office is responsible for selling rooms,
it is also their task to determine what is to be
sold, how much it would be sold, how much is
the revenue

Occupancy Statistics – refers to the number of rooms


occupied within the day of operation

Revenue Statistics – used to calculate the hotel’s total


room revenue as reflected in daily room rate.
Use of Overselling Technique
 Allowsan overselling of rooms more than the actual
room inventory

Walked Reservation- walking guest or letting guest


stay somewhere else than the hotel they are initially
booked.
Compensating Guest
 Thrupaying expenses at another facility of the same
or better quality
 Providing transportation to the facility
 Providing free breakfast or upgrade of room upon
return
 Otherincentives; monetary compensation and
apology from the management
Use of Yield Management
Two main restrictions employed by hotels:
1. Rate Availability Restrictions

2. Length of Stay Restrictions


• The Closed Arrival Strategy (CTA)
• The Minimum Length Stay Strategy (MLS)
• The Modified Length Stay Strategy (Min/Max)
Reservation Sales
Management
Top Down Strategy – selling technique wherein an
agent quotes a rate for the hotel’s best room type
and moving down to a lower rate.

Bottom Up Strategy – the opposite of the above


selling technique wherein an agent will be quoting a
rate corresponding to the lowest room type then
mentioning availability of better rooms as an
upselling technique.
Mid - Range Strategy – a technique where the
agent can discuss the hotel’s best middle room type
going either up or down depending on the guest’s
acceptance or opposition.

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