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Day 2 - LinkedIn Management

The document provides a comprehensive guide on building a professional digital identity using LinkedIn, emphasizing its importance for networking, job searching, and personal branding. It outlines steps for setting up and optimizing a LinkedIn profile, including tips on connecting with others and utilizing LinkedIn's job search features. Additionally, it covers best practices for LinkedIn etiquette and tools available for users to enhance their experience.

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Rahul Lamani
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27 views14 pages

Day 2 - LinkedIn Management

The document provides a comprehensive guide on building a professional digital identity using LinkedIn, emphasizing its importance for networking, job searching, and personal branding. It outlines steps for setting up and optimizing a LinkedIn profile, including tips on connecting with others and utilizing LinkedIn's job search features. Additionally, it covers best practices for LinkedIn etiquette and tools available for users to enhance their experience.

Uploaded by

Rahul Lamani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Day 2 – LinkedIn

Management
Building a Professional Digital Identity

[NGX Training and Placements]


What is LinkedIn?
Global Reach Diverse Users Access Options

World’s largest professional For professionals, recruiters, Free and paid versions available
networking platform business owners

Over 950 million users globally Also for job seekers


Why is LinkedIn
Important?
Online Identity
Creates your professional presence

Connect & Network


Links with recruiters, HRs, industry experts

Hidden Market
Access unadvertised jobs

Personal Brand
Enables self-promotion
Benefits of Using
LinkedIn
Showcase Abilities
Display skills, achievements, journey

Faster Job Search


Helps find jobs quicker

Direct Recruitment
Recruiters can reach you

Learn & Grow


Access expert content
Setting Up Your LinkedIn
Profile
Sign Up
Go to linkedin.com

Add Basics
Full Name (real name)

Professional Profile Picture

Craft Headline
e.g., “BBA Graduate | Aspiring Digital Marketer”

Location & Contact


Location and Industry

Contact Information
Profile Optimization – What to
Add Profile Photo Headline
Clear career goal statement
Professional headshot, clear
and friendly About Section
Who you are, what you’ve
done, what you seek
Skills & Certs
5-10 key skills, relevant Experience &
certifications
Education
Jobs, internships, college,
courses
Dos and Don’ts for LinkedIn
Profile
✅ Do's ❌ Don'ts

• Use real, consistent data • Avoid selfies or casual photos


• Keep it updated regularly • Don’t leave any section blank
• Use grammar-checked, professional language
Building Your
Network
Start with Inner
Circle
Connect with college friends, teachers, trainers

Former Colleagues
Reach out to previous employers or colleagues

Personalized
Requests
Send customized connection messages

Join Groups
Engage in industry-related LinkedIn Groups
How to Use LinkedIn to
Find Jobs

Jobs Tab Keywords & Job Alerts


Explore latest Location Turn on for
openings Filter results notifications
precisely

Follow
Companies
Stay updated on
desired employers
How Recruiters Find
You Complete Profile

1 Keyword-rich content

Open to
2 Work
Add specific tag

Engage Content
3 Interact with industry
posts
Strong Headline
4 Compelling
summary
Content Strategy

1. Like and comment on industry posts.

2. Share posts about your learnings, certifications, or projects.

3. Write short posts about your career journey.

4. Reshare useful posts with your opinion.


LinkedIn Etiquette

1. Be professional in language and photos.

2. Don’t spam messages or comment rudely.

3. Reply to messages professionally.

4. Avoid controversial or political posts.


LinkedIn Tools & Tips

1. Resume Builder

2. Skills Assessment Tests

3. Alumni Search Tool – to find people from your college

4. LinkedIn Learning – free courses (30-day free trial)


Live Profile Example

https://www.linkedin.com/in/rahul-govind-171b43198/

THANK YOU

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