Big Data refers to vast datasets that require advanced technologies for analysis, characterized by the 5 Vs: Volume, Velocity, Variety, Veracity, and Value. It originates from various sources including social media, IoT devices, and enterprise systems. The Data Analytic Lifecycle outlines a structured approach to transforming raw data into actionable insights through six phases: Discovery, Data Preparation, Model Planning, Model Building, Communicate Results, and Operationalize.
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DSBA unit 3
Big Data refers to vast datasets that require advanced technologies for analysis, characterized by the 5 Vs: Volume, Velocity, Variety, Veracity, and Value. It originates from various sources including social media, IoT devices, and enterprise systems. The Data Analytic Lifecycle outlines a structured approach to transforming raw data into actionable insights through six phases: Discovery, Data Preparation, Model Planning, Model Building, Communicate Results, and Operationalize.
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DSBA
UNIT-1 Introduction to Big Data and Data Analytic Lifecycle
Big Data refers to extremely large datasets that may
be analyzed computationally to reveal patterns, trends, and associations. The Data Analytic Lifecycle is a systematic process that guides data professionals through the transformation of raw data into actionable insights. This presentation explores Big Data, its sources, and the stages of the analytic lifecycle. What is Big Data?
Definition: Big Data is a term used to describe
massive volumes of structured and unstructured data. It requires advanced technologies and methods for storage, processing, and analysis. 5 Vs of Big Data: - Volume: Petabytes to exabytes of data - Velocity: Data flowing in at unprecedented speed - Variety: Text, images, video, audio, sensor data, etc. - Veracity: Trustworthiness and quality of data - Value: Potential for actionable insights and Sources of Big Data
Social Media: User-generated content, likes, shares,
comments IoT Devices: Smart sensors, connected cars, health trackers Mobile Apps: Location data, usage patterns, user behavior Enterprise Systems: Transactional data from ERP, CRM systems Public Repositories: Weather data, census, government portals Multimedia Content: Videos, images, audio files from various platforms Introduction to the Data Analytic Lifecycle Lifecycle provides a roadmap for analytics projects. It helps align data science work with business goals. Stages: Discovery, Data Preparation, Model Planning, Model Building, Communicate Results, Operationalize Phase 1 - Discovery
Understand the business domain and objectives.
Identify data sources and define the analytics problem. Conduct stakeholder interviews and assess project feasibility. Estimate timelines, risks, and success metrics. Phase 2 - Data Preparation Data Collection: Aggregate from relevant internal and external sources. Data Cleaning: Address missing data, remove duplicates, fix inconsistencies. Data Transformation: Normalize, categorize, and encode data as needed. Feature Engineering: Create new variables to improve model performance. Phase 3 - Model Planning
Understand the structure of the data using
statistical techniques. Select modeling techniques: regression, clustering, classification, etc. Decide on tools and environments: Jupyter, RStudio, Spark, etc. Develop a data partition strategy: training, validation, test sets. Phase 4 - Model Building
Apply selected algorithms to build predictive or
descriptive models. Train models using historical or labeled data. Evaluate performance using metrics like accuracy, precision, recall. Use cross-validation and hyperparameter tuning to refine models. Phase 5 - Communicate Results Translate technical findings into business-relevant insights. Create compelling visualizations using tools like Tableau or Power BI. Generate reports and dashboards tailored to stakeholders. Support data-driven decision-making with actionable recommendations. Phase 6 - Operationalize
Deploy models to production environments
using APIs or batch processes. Establish monitoring for accuracy, drift, and performance. Plan for model retraining and updates. Ensure governance, compliance, and data security in deployment. Summary
Big Data encompasses large, complex data that
requires specialized tools. Sources range from social media to IoT to enterprise systems. The Data Analytic Lifecycle provides structure to analytics projects. Each phase contributes to extracting maximum value from data.