MEDIA AND INFORMATION LITERACY (MIL)
1. Introduction to Media and
Information Literacy (Part 1)
Communication Models
Media Literacy
Information Literacy
Technology (Digital) Literacy
MIL PPT 01, Updated: October 30, 2016
Learning Competencies
The learners will be able to…
describe the nature of communication and the
concepts related to it (SSHS);
describe how communication is affected by media and
information (MIL11/12IMIL-IIIa-1); and
identify the similarities and differences of media
literacy, information literacy, and technology literacy
(MIL11/12IMIL-IIIa-2).
Topic Outline
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Media Literacy, Information Literacy, and
Technology (Digital) Literacy
FORMATIVE ASSESSMENT: RECITATION
• What is
communication?
• How do we
communicate?
• Why do we
communicate?
the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
TRANSMISSION MODELS
Lasswell’s Communication Model (1948)
Who Says What In Which To Whom With what
Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
Identify the
following:
Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?
TRANSMISSION MODELS
Shannon-Weaver’s Communication
Model (1948)
TRANSMISSION MODELS
Westley and MacLean’s Model of
Communication (1957)
• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)
PUBLICITY MODEL
• communication as display and attention
• audience as “spectators” rather than participants
or information receivers
RECEPTION MODEL
• “Encoding/ Decoding"
model of
communication by
Stuart Hall (1993)
• Messages are open to
various
interpretations.
RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)
Osgood- Schramm Model Of Communication
Communication is a two way process where both sender and
receiver take turns to send and receive a message.
The message is only sent after encoding so the sender is also
called Encoder and the encoded message is decoded under
receipt by the receiver, making him the Decoder.
RECEPTION MODEL
Berlo’s SMCR Model of Communication
(1960)
How is communication
affected by media and
information?
MEDIA INFORMATION
Communication data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
Analyze and explain this
illustration.
DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION
RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION
LOOK FOR LOOK FOR
INFORMATION INFORMATION
MEDIA AND INFORMATION LITERACY (MIL)
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.
• The ability to recognize when information
Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.
• The ability to use digital technology,
Technology communication tools or networks to
(Digital) Literacy locate, evaluate, use, and create
information.
MEDIA AND INFORMATION
LITERACY (MIL)
FORMATIVE ASSESSMENT:
RECITATION
How does Facebook serve as a
tool for communication?
How did Facebook affect the way
people communicate with each
other?
How did Facebook affect the
quantity and quality of
information available to people?
VIDEO PRESENTATION
Introduction to Media and Information Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
FORMATIVE ASSESSMENT:
Graphic Organizer
Complete the Venn
diagram. Media
Literacy
Technology
Information
(Digital)
Literacy
Literacy
REFERENCES
Media and Information Literacy Curriculum Guide by DepEd
Media and Information Literacy by Boots C. Liquigan, Diwa Learning
Systems Inc.
UNESCO Media and Information Literacy Curriculum for Teachers
http://
faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-comm-cu
lture.html
http://juliemartin.org/juliemartin-audiencesreception.pdf
http://communicationtheory.org/category/communication-models/
page/2
/
