Business Logos
With Hidden
Meaning
Group leader: Nishchal
Group members: • Selvin
• Shrinidhi
• Diksha
• Krupali
• Som
• Ruhi
• Danika
• Kartik
• Yusuf
SBI
The very symbol of SBI was a banyan but
was reformed into a blue circle with a
keyhole.
One of the concepts says the blue circle is
a representation of the bank with the white
line resembling a common man which
means the common man is a part of the
SBI bank.
IF you look carefully at the logo, the white
line seems to resemble a keyhole which is
a sign of security and safety.
The small white circle is the branch of the
bank with the white lines reflecting the
BASKIN ROBBINS
• Baskin Robbins is known for its seemingly
limitless flavors of ice cream (31, if we’re being
exact).
• That famous number is hidden in the ‘B’ and the
‘R’ of their logo, acting as the curve of the ‘B’
and the stem of the ‘R’.
• The logo represents fun and energy, much like
how you’ll feel during (and after) eating
their ice cream.
1998-2017 Present
WIPRO
• The sunflower was diagonally colored into
green, yellow, red, purple, and blue, the
colors of the rainbow, evoking a sense of
happiness, passion, and joy.
• The “Applying Thought” tagline was adding a
touch of professionalism and stability.
• Now the WIPRO emblem featured a circular
shape, composed of numerous solid dots in a
gradient rainbow palette.
• The dots form four circles and feature four
different sizes, representing growth and
progress.
• The multicolor palette of the WIPRO logo is a
representation of a multitasking and
progressive company.
HINDUSTAN UNILEVER
SUN HAND DOVE PLANT SPARK FLOWER FISH DNA
HEART ICE CLOTH PALM WAVE CYCLE PARTICLES BEES HAIR
CREAM TREE
• Hindustan Unilever– This is the largest brand of
consumer goods serving people satisfactorily for 80
years.
• The logo of Hindustan Unilever Limited consists of 26
icons that creatively combine together to form a ‘U’,
representing the name of the brand.
• The icons resemble the products which directly or
FedEx
• Federal Express FDX Corporation is an American
multinational conglomerate holding company focused on
transportation, e-commerce, and business services.
• The name "FedEx" is a syllabic abbreviation of the name of
the company's original air division, Federal Express, which
was used from 1973 until 2000.
• FedEx today is best known for its air delivery service, FedEx
T
Express, which was one of the fi rst major shipping
companies to off er overnight delivery as a fl agship service.
• FedEx is an incredibly popular shipping company, and its
logo is plastered on trucks and planes all over.
• Have you ever noticed the arrow hidden in the negative
space between the ‘E’ and ‘x’? The arrow represents the
idea of moving forward with speed and precision, much like
the FedEx brand.
VAIO
• VAIO was originally a brand of Sony, Sony
created VAIO Corporation Inc., as part of
its restructuring eff ort to focus on mobile
devices.
• Sony still holds the intellectual property
rights for the VAIO brand and logo.
• Sony Vaio, aka Visual Audio Intelligent
Organizer, is known worldwide for its
technology, but not everyone knows the
meaning behind its logo.
• Vaio represents the integration of both
analog and digital technologies in its
products.
• The letters ‘va’ are made to look like an
analog wave, while the ‘IO’ resemble the
numbers 1 and 0, representing a digital
signal or binary code.
STARBUCKS
• The first Starbucks restaurant appeared in
Portland, around an area fringed by the ocean,
as a result, the logo was conceived and is
supposed to denote a double-tailed siren (or
mermaid).
• In 1987, Terry Heckler transformed the
mermaid into a goddess, something that
seemed disconnected from all things coffee.
• The logo lost the text used for the name, the
stars, and the iconic circle placeholder inside
which the siren dwelled.
• This came from the realization that the
Starbucks logo was powerful enough to stand
on its own and to have only the siren as the
central character representing the brand.
NBC
• The peacock’s body became more abstract,
blending into the background and leaving
the brightly colored feathers as the
prominent feature of the logo.
• In 2012 the network switched to a flat
variant that does not have the letters “NBC”
underneath it.
• The six feathers of the peacock represent
the network’s six divisions
Yellow for news
Red for entertainment
Blue for network
Orange for sports
Green for productions
Purple for stations
PUMA
Puma is leading with sports society, and
the story of Puma leads us into the world
of fashion.
Puma logotype featured the cat that was
leaping through the aesthetic letters, It is
a big, predator cat, performing a jump.
it could imply movement, velocity,
strength, and power. Any sports fan surely
wants to feel the way Puma does.
That is why the logo is a dramatic
commercial success.
Puma often concentrates on making
astonishing adverts starring famous
sportsmen instead of rebranding.
FIREFOX • People thought that the animal on the Mozilla Firefox
logo was a fox. This “Firefox" is actually a red panda
which is a protected species in Asia.
• A mistake when translating red panda from Chinese to
English is how we got Firefox.
• A red panda encircling a blue globe representing the
earth.
• The underlying message in color is that Firefox is
everywhere to help you navigate the web.
SA • The creator of the logo was inspired by a passage
from his childhood bible about jackals whose tails were
on fire.
• The flaming fox encircling the stylized earth in the
Mozilla Firefox logo symbolizes the browser’s global
reach and also its “blazing” speed.
•
AMAZON
Amazon is an American online business
founded by Jeff Bezos. It is the largest
Internet-based store in the world by total
sales and market capitalization.
• The word Amazon means “massive” and
that’s what Amazon portrays. They sell
everything from A to Z.
• The “Smile” goes from A to Z and
represents the smile that Amazon puts on
their customer’s face.
• The arrow also represents a smile, with
the arrowhead being a stylized dimple or
smile line.
• The Google logo appears in numerous settings to
identify the search engine company.
• The company also includes various modifications
or humorous features.
• Such as Modifications of their logo for use on
holidays, birthdays of famous people, and major
events, such as the Olympics.
• These special logos, some designed by Dennis
have become known as Google Doodles.
DUNKIN
Dunkin’ Donuts is a multinational coffee and donut company
that was founded by William Rosenberg in 1950.
in 1948, Rosenberg started a restaurant called Open Kettle in
Quincy, Massachusetts, that sold donuts for one nickel and
coffee for 10 cents.
Two years later, Open Kettle was rebranded by Dunkin Donuts
.
In 1955, Rosenberg opened his first Dunkin’ Donuts franchise
in Dedham, Massachusetts, offering 52 donut varieties,
enough to offer a different variety every week of the year.
Currently, there are about 12,900 locations globally, with
3,200 overseas restaurants in 46 countries.
Dunkin’ Donuts launched its first location in India in November
2014, inside Z Square Mall in Kanpur.
Dunkin' Donuts in India reaches out to young adults with its
slogan of 'Get Your Mojo Back!‘ and in America by the slogan
“America Runs on Dunkin‘”.
In 1960 logo , the brand name is written to look like a donut
dunked in coffee, while the mug symbolizes the fact that
Dunkin' Donuts sells coffee.
In 2002 logo , A coffee mug against a pink background was
added to the previous logo design so that customers could
instantly understand that they could buy coffee with donuts at
Dunkin’ Donuts.
In January 2019, the word “Donuts” was dropped from the
JIO
Introduced in 2016, Jio is an Indian telecommunications
company operating a national LTE network. It is considered the
country’s largest telecom company and the world’s third-largest
mobile network operator in terms of the number of subscribers.
It belongs to Reliance Industries Limited.
The brand’s roots can be traced to 2007, when Infotel
Broadband Services Limited was founded. Three years later, a
95% stake was purchased by Reliance Industries. In 2013,
Infotel Broadband Services was renamed Reliance Jio Infocomm
Limited. Shortly after, the concept version of the logo was
introduced.
The Jio logo is minimalist and, at the same time, diverse and
flexible. There is power in its pure simplicity.
You all know that Reliance is essentially an OIL company. In the
new Jio Logo, they have added a 'dot' over the 'J' and taken a
mirror image of the Oil.
There are only two key elements – the name and the circle in
which it is located. The word “Jio” occupies a central position
with the same distance to both the top and bottom edges.
Moreover, the dot at the letter “i” is slightly higher than the
capital “J,” making the logo unique.
It exists in several modifications: with a blue and red circle, with
a blue square, and with a slogan. Each version is relevant and
DOMINO’s
• The squares on the logo make one think of a
pizza box.
• The three dots stand for the first three
Domino’s restaurants.
• The company had originally planned to add a
new dot every time it opened a new outlet, but
that intention was never realized.
• However, the company quickly grew too big to
do such a thing, and so today the three dots in
the logo represent the three original locations.
McDonald’s
The Mcdonald’s logo was designed by Jim
Schindler in 1962.
He was hired to give the logo a more
corporate look.
He sketched out 2 arches, combined them,
and created one of the most recognizable
brands in the world.
The golden arches are bold, and powerful, and
can’t be missed when passing by a
McDonald’s.
The big yellow arches give you a sense that
McDonald’s stands above its competition and
can be trusted as a fast-food giant.
NIKE
• The swoosh symbol is the shape of a wing of
Nike, the Greek Goddess of Victory.
• So, Carolyn Davidson had the shape of the wing
in mind, thanks to the goddess.
• The Nike Logo is, in some way, the best type of
emotional communication.
• Through its slogan “Just Do It” and visual
elements, the company has endeavored to
promote the psychological impact of its products
• Today, the emblem is understood to stand for
athleticism, speed, and quality in clothing design.
• Frequently mentioned as one of the world’s most
recognizable logos, the Nike symbol makes a
solid case for simplicity.
IBM
The stripes are equal in width and
represent equality among their workers.
There were no other prominent companies
that use an entire stripe-based logo. It
made them stand out.
The linear approach to their logo conveys
their speedy services.
With years of evolution, the IBM logo has
been one of the most successful among IT
companies worldwide.
CISCO
• Cisco was founded in the year 1984
and has its headquarters in San Jose,
California.
• The founder of Cisco Systems was
Leonard Bosack and Sandra Lerner.
• Cisco is a US technology company
that is best known for its networking
products
• It provides products and services to
help companies build computer
networks, including switches, routers,
and software at the individual, small
business, and industrial scales.
• The name “Cisco” was derived from
the city name San Francisco.
• The blue stripes above the logotype
not only represent an electromagnet
but also, the Golden Gate Bridge.
DABUR
• The company was founded by
Dr. S.K.Burman in the year 1884 .
• It is the world’s largest Ayurvedic and
natural healthcare company.
• The logo of Dabur was reformed from a
Banyan tree to a new and colorful tree
with the tagline “Celebrate life”.
• The wide trunk represents ‘Stability’ and
its multiple branches represent
‘Growth’.
• The branches in the logo depict three
people of different sizes which means
different age groups.
• Dabur aims to cater to the health needs
of all age groups.
Thank You
