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Indian Fish Farming Overview

The document summarizes fish farming in India. It notes that there are over 100 varieties of freshwater fish in India with an annual growth rate of 20%. Domestic demand is worth Rs. 500 million and exports go to Singapore and Hong Kong. Andhra Pradesh and West Bengal are the largest producers, accounting for 3.6 million metric tons annually. On average, productivity is 2,500 kg/ha/year and 60% of annual inland fish production comes from ponds and reservoirs. The untapped market potential is 30% and the industry faces challenges from diseases and perishability but supports are available from the government including subsidies and loans.

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Namrata Mandhane
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146 views15 pages

Indian Fish Farming Overview

The document summarizes fish farming in India. It notes that there are over 100 varieties of freshwater fish in India with an annual growth rate of 20%. Domestic demand is worth Rs. 500 million and exports go to Singapore and Hong Kong. Andhra Pradesh and West Bengal are the largest producers, accounting for 3.6 million metric tons annually. On average, productivity is 2,500 kg/ha/year and 60% of annual inland fish production comes from ponds and reservoirs. The untapped market potential is 30% and the industry faces challenges from diseases and perishability but supports are available from the government including subsidies and loans.

Uploaded by

Namrata Mandhane
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Fish Farming-Indian Scenario

100 variety of fresh water fish Growth rate of 20% annually Domestic market worth Rs. 500 million

Exports to Singapore and HongKong


Demand growing within India

FISH FARMING
IT IS THE PRINCIPAL FORM OF AQUACULTURE RAISING FISH COMMERCIALY IN TANKS AND ENCLOSURES COMMONLY REARED FISH SPECIES INCLUDE SALMON, CATFISH, COD, CARP, PRAWNS, ETC.

Fish farming- Indian Scenario

Untapped 30% market potential Andhra Pradesh and West Bengal Largest Producers 3.6 Million metric tons inland fish production

Average Productivity 2500 Kg/ha/year


60% of annual inland fish production comes from ponds and reservoirs

Stage 1 : Hatchling Fertilized eggs(Fish Seeds) converted to hatchling which are larvae emerging from fertilized eggs Larvae dont have mouth at this stage Stage 2 : Spawn Larvae develop mouth and eat zoo plankton Supplementary food- Egg Yolk, Finely Powdered Oil Cake

Process of Fish Farming

Process of Fish Farming


Stage 3 : Fry Spawn of size 1-2cm, it is called Fry Spawn to Fry stage in 7-10 days

Stage 4 : Fingerling Size 10-15 cm is called fingerling Fry to fingerling in 30-60 days They are stocked in ponds

Types of Ponds Used


Nursery Pond : Pond where Spawn grows to Fry

Rearing Pond : Pond where Fry grows to Fingerling

Seasonal
Perennial

Requirements for Fish Farming

Pond
Fish Seeds Organic Manure

Chemical Fertilizers
Feed

Financial for Fish Farming


I am giving the link to see d financial http://dare.co.in/opportunities/agriculturerural/fresh-water-fish-farming/Page-2.htm ---- only a rough estimate of total cost and income will be given becoz though we have some of the financial other groups dont have it

Marketing Strategy

Location of Plant- Near Mumbai

Reason- Local Market Demand, Ease in transporting abroad


Land Required 1 Hectare

Channel 1: Fishermen Fish collector/local dealer Auctioneer Wholesaler Retailer Consumer

Marketing Channels Marketing Strategy

Channel 2 : Fishermen Auctioneer Retailer Consumer

Channel 3 : Fishermen Wholesaler Retailer Consumer

Marketing Strategy
Pricing Generic product. Variable prices depending upon market demand and supply forces.

Sales Strategy 1) Local Market Meeting the Demand of nearby markets like mumbai and pune 2) Indian Market Meeting the rising demand in states like kolkata,kerala, Karnataka, Tamil Nadu

Marketing Strategy

Company Owned Outlets : USP Fresh Product, Hygiene Targeting Mass Outlets : Reliance Mart etc.

Promotion through website and advertisements on mass media

Problems with Fish Farming


High possibility of diseases : Bacterial, fungal, worm and ulcer very common Eye diseases and open spores very common

Extra care about the Feeding Cycle Highly Perishable goods

Aquaculture

GovernmentInland Fisheries and Assistance Setting up of Development of


farmers are given assistance for building ponds

subsidy of 20% on cost for constructing a pond, 25% Subsidy to scheduled castes and scheduled tribes subsidy

Loan assistance from NABARD

Fish Farmers Development Agencies (FFDAs) to give technical, financial support

Thank You!

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