Application Integration - Bo Campbell, Yardi
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The document discusses the integration of applications and user experiences. It notes that in the 2000s there was a shift from data warehouses and internal systems to web applications that could be accessed from anywhere. This sparked new collaboration between companies in the industry. It also discusses how marketing and user experience (UX) teams now work together to engage customers through various online and mobile channels. The goal is to apply customer data to deliver the right information in the right format at the right time, while balancing user experience with marketing objectives.
Application Integration - Bo Campbell, Yardi
- 1. Integrating Applications and User Experiences Bo Campbell Portal Project Manager Yardi Systems, Inc.
- 3. Gold Rush! 2000 marked the peak of the “gold rush” for web applications 2000-2007 migration to web for everyone Migration sparked a new perspective We can access anything from anywhere! New tools available for everyone to build applications
- 4. The Old Way Data “Warehouses” Email or paper forms Copy and Paste Internal Data Entry Systems
- 5. The New Way Multifamily Information and Transactions Standard (MITS) www.mitsproject.com Lori Reeves, MITS Chair Tamara Berndt, Deborah Brown MITS gives us standardization across all integrations New openness and willingness to bring all companies together Industry cooperation is reaching new levels
- 6. Web Apps CRM/Sales Systems Rent Payment ILS Applicant Screening Lease Generation eSignatures Search Engine Integration Revenue Management Many more!
- 7. M I T S Online Survey Bank Payments Rent Bureau Feed to Hyperion PR and PO Approval Prospect/Lead Gathering Work Order Entry WO Escalation to Pager Internet Listing Services Availability and Leasing Web Service BRE Client Example DATA
- 8. User Experience (UX) Takes the side of the user Sometimes contradicts marketing objectives Negative user experience: Distracting banner ads Annoying pop-ups Marketing often represents the company goals
- 9. Marketing and UX Team Up Companies increasingly interacting through multiple channels of media Web, email, mobile, store, print From purchasing to customer service Engaging customers through a range of web sites Traditional brochure web sites Social networking sites Property Portals Resident Portals Search sites Seeking long-term relationships with customers More and more, if we’re creating content for the Web or any interactive channel, Marketing and UX will work together
- 10. Consistency, Customization and Credibility Apply customer data and demographics to deliver: The right information The right amount of information Information at the right time Information properly Information in the correct format and style
- 11. Creating a Good Experience Relevant placement of content where and when the customer needs it Give the information expected, THEN hit them with a promotion or other marketing Balance bold ads with user experience Choose a flow that is familiar to the user Use ads that are relevant to the page content Sell only at the right time in the experience Show, don’t tell
- 12. Integrations and UX Great to see how far we’ve come MITS - Utilize standards Consider the user Have fun!