Visual Roadmapping with Kanban describes the company's journey from a waterfall to iterative to Kanban-based process. They initially implemented a basic Kanban system to visualize workflow, but found disconnects between product management and engineering. Subsequent versions separated planning from execution, added a roadmap board, and limited work-in-progress. This improved throughput, reduced cycle times, and allowed for continuous delivery of frequent, high-value releases planned collaboratively across functions. While initially scary, Kanban provided operational and business benefits through greater transparency, trust, and self-regulation of workflow.