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Every day I talk to people who are crazy committed to what they offer their clients – delivering quality, and providing solutions. They genuinely want to help people. They’re often brilliant thinkers, even visionaries. They all have the same challenge – how to connect with the people who can benefit from what they offer. Once they do, how do they build rapport and exert influence? It all comes down to messaging. What you say, how you say it and to whom. My expertise is the ability to gain a deep understanding of your audience and offerings and craft copy that connects your business with their needs. Good copy is crisp and clear – every word is chosen for a reason. Good copy gets peo...