Parle-G
- 2. 2 CONTENTS ❖ INTRODUCTION ❖ ABOUT COMPANY ❖ RAW MATERIALS ❖ PRODUCTION PROCESS ❖ 4P’S OF MARKETING ❖ SWOT ANALYSIS ❖ PRODUCT LIFE CYCLE ❖ ACHIEVEMENTS ❖ CONCLUSION
- 3. ❑ Headquarters: Mumbai, Maharashtra, India ❑ Industry: Food Processing ❑ Products: Parle-G, 20-20 cookies, Happy Happy etc.. 3 INTRODUCTION
- 4. ➢ Founded: 1929; 93 years ago ➢ Founder: Mohanlal Dayal Chauhan ➢ Revenue: 13,682 crores INR (US$ 1.8 billion) ➢ No. of employees: 50,500 4 ABOUT COMPANY
- 5. o Wheat flour o Sugar, Salt o Plam Oil o Invert syrup o Leavening agents (503 Baking powder) o Skimmed milk powder (S.M.P) o Finamul-DL o Sodium meta Bi-Sulphate o Broken powder 5 RAW MATERIALS
- 6. ✓ Raw Material ✓ Mixing ✓ Moulding ✓ Baking ✓ Cooling ✓ Packing 6 PRODUCTION PROCESS
- 8. 8 4P’S OF MARKETING PRODUCT PRICE PROMOTION PLACE TARGET MARKET
- 9. • Low Price • Variety of products • Deep & Effective Coverage • Largest distribution system 9 STRENGHTS
- 10. ❑ Replacement of Damaged stock ❑ Improper & Irregular supply ❑ Packing of Biscuits 10 WEAKNESS
- 11. ➢ Demand for Innovative packing ➢ Improving supply for brands ➢ Retaining loyal retailers 11 OPPORTUNITIES
- 12. ❖ Hike in cost of production ❖ Competition from MNC’s 12 THREATS
- 14. 1. Amongst the top best brands 2. Winning awards at 1971 3. 111 gold, 26 silver and 4 bronzes 4. World’s largest selling biscuit 14 ACHIEVEMENTS
- 15. ❖ Improve marketing & promotions strategy ❖ Consumed by all age group ❖ Good distribution channel ❖ Healthy ingredients 15 CONCLUSION