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Marketing That Does Stuff* *Stuff such as: Make your B2B marketing team heroes. Create more conversations with the right people. Convert interest to leads & leads to customers. Grow your business. Delight the boss. Ignite market momentum for software and technology companies, healthcare innovators, and emerging companies that need fire and focus. --Define target markets, understand buyers and needs, know where you stand among competitors --Get your messaging right and speak from the perspective of the customer --Create and deliver the right content through the right media --Build a quality pipeline with smart, targeted lead generation programs