Ideation Platform
Within 5 years, 70% of PC collaboration apps will be modeled after smartphone apps due to lessons in user experience. By 2014, social networking will replace email as the primary communication method for 20% of business users. Through 2015, only 25% of enterprises will routinely use social network analysis to improve performance. Ideation involves openly submitting ideas, focused campaigns, or integrating with product development. Typical processes involve expanding internal and external participation. Benefits include new solutions, needs, enthusiasm, and long-term employee satisfaction and focus. Creating the right culture requires tearing down walls, rules of engagement, recognition, and accessibility. Vendor selection involves evaluating functionality, compatibility, price, history and clients. Success requires collaboration between IT and business.
Ideation Platform
- 2. Perspective Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications. By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity. Gartner Group
- 3. The Social Web We are more connected. People, not organizations, control the new mediums of communication.
- 4. Approaches to Ideation Open Ideation: Submit any idea, anytime Campaigns: topic focused and time limited Process Driven: Integrated with the product or service development lifecycle
- 6. Expanding Idea Generation Internal Online Stakeholders Marketing, Customer Sales, Communities Support, etc Partners & Vendors Consumer Social ? Networks
- 7. My StarBucks Idea Dell Ideastorm 63,000 Product ideas 15,736 ideas contributed 25,000 Experience ideas 442 ideas implemented 15,000 Involvement ideas
- 8. Short-Term Benefits of Ideation Discover/invent new, distinguishable and potentially sustainable solutions for our customers. Discover/invent unrecognized or new customer needs. Spread and confirm ideas generated elsewhere. Generate enthusiasm -> buy-in -> ownership of new ideas.
- 9. Long-Term Benefits of Ideation Enhance networking among employees. Establish a decentralized idea community. Improve employee satisfaction: Involvement (having an impact on the Big Picture), Security (focus beyond current problems). Get low-value ideas off the list once-and-for-all!
- 10. 10 Tips For Creating The Right Culture 1. Tear down the walls or create dedicated ideation space 2. Provide a framework to capture ideas 3. Create a positive environment to delivery pitches 4. Create and maintain your idea inventory and review it regularly 5. Be accessible 6. Establish rules of engagement 7. Make it easy for customers to provide and track feedback 8. Be clear about who owns the idea 9. Recognize and reward contributors 10. Encourage the creative process
- 11. Vendor Research Approach Utilize Gartner to identify industry leaders and best practices Invite companies to demo their product Evaluate each product on: Functionality Compatibility (SSO, Mac, SharePoint) Price Company History & Clientele
- 12. Idea Idea Project Brightidea Submission Evaluation Management Hype Idea Submission Idea Evaluation Product Rankings Idea Idea Imaginatik Submission Evaluation Ranking Criteria: Idea Idea BrainBank Submission Evaluation Price Features Idea Idea MindMatters Submission Evaluation Inova Idea Submission UI & UX Underlying Technology Idea Spigit Submission Rollout time Clientele Idea Idea Project Induct Submission Evaluation Management Idea Kindling Submission Idea Elguji Submission Idea InnoCentive Submission
- 13. Possible Next Steps Get buy-in and support from: Executive leadership Legal & HR Build a marketing plan to promote internally Begin a small pilot Roll out to the rest of the company once all processes are established and refined
- 14. Final Thought Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business. Gartner Group