Ethos interactive services_rev6
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Ethos is a digital marketing agency with 4 offices across the Middle East, including in Beirut, Dubai, Riyadh, and Jeddah. They provide services such as digital strategy, digital brand platforms, online advertising, online performance marketing, and social media marketing. Ethos creates digital solutions for major global and national brands and has 40 employees who help 10 million people interact with one of their solutions each month.
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Ethos interactive services_rev6
- 1. Profile A li*le about us
- 2. Ethos Middle East Beirut Dubai Riyadh Jeddah Digital Agency Services What We Do Crea:ve and innova:ve ideas to inspire ac:on through knowledge and insights. 4 Offices A li,le about us Ethos creates digital marke:ng and technology applica:ons across 40 Employees all interac:ve channels for major global and na:onal brands. Our 10 million people come into services include Digital Strategic Planning, Digital Brand Pla8orms, Online Adver<sing, Online Performance Marke<ng, contact with one of our solutions Search Engine Marke<ng and Social Media Marke<ng. every month
- 3. Our Work
- 4. What We Do Digital Strategy Digital Brand Pla8orms Online Adver<sing Web | Mobile | Gaming | Interac<ve Online Communica:on Strategy Informa:on Architecture Online Media Planning & Buying User Research & Segmenta:on User Experience Design Search Engines Marke:ng Industry Trends and Analysis Site Design and Development Crea:ve (Banners, Rich Media, Video & Web Applica:on Development Text) Project Management Direct Email & SMS Marke:ng Website Content Management Systems Micro-‐sites, Social Portals & e-‐Commerce Social Media Online Performance Marke<ng Social Media Presence Conversion Tac:cs Acquisi:on Concepts Social Influence Marke:ng Landing Pages op:miza:on Press Release Op:miza:on Analy:cs and Repor:ng eCRM Program Management
- 5. Online Adver<sing|Our Tac<cs Search Engines Op<miza<on (SEO) Social Media Social Search |Press Release Op:miza:on | Social PR Get ranked in the most trusted top 10 posi:ons Enjoy top posi:ons and top rankings by on search engines. A*ract prospects in targeted ci:es, regions and states. combining the power of PR with search and social media. Engage digital Influencers to post blogs and comments. Online Adver<sing & Pay-‐Per-‐Click(PPC) Email & SMS Marke<ng Get the best demographic mix with the highest Strategy, best prac:ces, crea:ve services and ROI on local and interna:onal portals. Discover technology to create predictable success prior the best performing keywords by tes:ng and to your first ad send. adap:ng fast. >> Media Planning and Buying
- 6. e-‐Adver<sing|Search Engine Op<miza<on Most Trusted Lis:ngs Keyword Selec:on & Refinement Picking the right keywords is the star:ng point of an effec:ve organic SEO program. Search Engine Copy Copywriters carefully cra] the messages that appear on search engine results. SEO Ranking Factors We ar_ully combine a variety of on-‐site and off-‐site tac:cs to a*ain top posi:ons. Repor:ng & Analy:cs We provide you with the reports and tools you need to measure the impact and ROI of your search investment.
- 7. e-‐Adver<sing| Banner Ads & Pay-‐Per-‐Click (PPC) Smart spending Increase ROI Adver:sing Crea:ve Matching your budget and target with the best possible media mix available. Mass 10 Account Management Day-‐to-‐day account management will make the Poten:al difference between online adver:sing money well Segments spent, and investment with no real return Narrowed Target Segments Repor:ng & Analy:cs We deliver metrics-‐based repor:ng to track your Find out where you target customers spend campaign's ROI performance. Our team will help there :me online you interpret the o]en-‐daun:ng sta:s:cs Best value per click Media Planning and Buying Nego:ate the best deal in terms of Billing: (Monthly, Pay-‐per-‐click, Pay-‐per-‐view) Posi:on: (Upper, Skyscraper, Pop-‐up, etc.) Sec:on: (Home Page, sports page, health, etc.) Timing Weight Target Countries
- 8. e-‐Adver<sing| Social Media Op<miza<on (SMO) How to ride the web's leading edge
- 9. Conversion|Our Tac<cs Analyze Website Usability . Traffic Analysis . Benchmarking Customer Behavior . Click Paths Engage We Make sure that every interac:on across all touch points is a posi:ve experience by improving the copy, naviga:on, func:onality and brand impact of your website. Acquire Trust Elements | Look and Feel | Selling Proposi:on |Off Page Factors We help you Acquire customers informa:on by using smart branded entertainment, editorial content, data and interac:ve promo:ons. Retain We help you show your customers how much you care. We use intui:ve ways like surveys, newsle*ers, giveaways and loyalty programs to keep your customers coming back.
- 10. Online Performance Marke<ng Op:mizing Conversion Across Mul:ple Channels 1 2 3 4 Landing Pages Internet Traffic & Forms Sales Sales Inquiries Media Selec:on Media Planning Ad Crea:vity Landing Pages Op:miza:on Campaign Tracking tools User Journey op:miza:on Visitor Analy:cs Digital CRM Incen:ve Driven Ac:ons Lead Priori:zing and Rou:ng Professional and Timed Reply Sales Readiness Crowd Visitor Member Customer
- 11. Conversion| Analyze Traffic Geographic Click Paths and Goals Cross Report and Drill Down
- 12. Conversion| Engage Standards for an Engaging Experience Rich and Op<mized Experience Intui:ve & Crea:ve Design that fits the target segments Localized experience in Languages, content and visuals Works on All types of computers Content is rich & fit in context Easy fast naviga:on Website goes with you everywhere
- 13. Conversion| Acquire Tac<cs Incen<ves Landing Pages Op:miza:on Smart Branded Calls to ac:on Entertainment Special offers Content Openness Editorial Internal Naviga:on content Trust Elements Surveys & Focus Groups Interac:ve promo:ons
- 14. Conversion| Retain Keep-‐In –Touch Alerts | Proac:ve Follow-‐ups | Periodical newsle*ers | e-‐ cards | Social Channels | RSS | Podcasts Listen Rela:onship Marke:ng means Surveys | Polls developing long-‐term Reward rela:onships with customers through crea:ve, engaging Loyalty programs | Be*er terms | Exclusive previews pla_orms. Socialize Social networking | Blogs | Forums | Comments Come-‐back Incen<ves Giveaways
- 15. Thank You Ethos Interac:ve Middle East and North Africa SADA bldg 2, Olaya Street Riyadh, Saudi Arabia Phone: +966 (1) 461 0529 Fax: +966 (1) 466 0502 [email protected] www.ethosinteract.com