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We are at a time of great interest and enormous change in organic search, content marketing and social media. As these disciplines continue to grow, they have also started to intersect, working to understand common ground and ownership of traditional tactics. To add to the complexity, Google's algorithm updates have forced brands, agencies and service providers to reexamine their values. This means at times abandoning tactics that were recently created (such as gaming the system through link building and low-quality/high quantity content), forcing all to return to a focus on relevant content for users. As the content renaissance starts, advances in cloud platforms, big data technology