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Experienced both in marketing positions in small business enterprises and training and lecturing marketing in universities. Special interests also entrepreneurial marketing, digital marketing communications, consumer behaviour and qualitative marketing research. Currently working as a principal lecturer of marketing and responsible for a degree programme in entrepreneurship and business competence (Master’s level) in South Eastern Finland University of Applied Sciences. Supervising of master's and bachelor's theses; managing R&D projects in cooperation with students and organizations; maintaining relationships with local companies.