Organization / Workplace

Location

Occupation

Industry

Finance / Banking / Insurance

About

I am a senior marketing and product executive who helps build brands, develop and package new solutions, and drive profitable revenue growth. I have broad B2B and B2C experience in global payments, financial services, information technology, and sports marketing. Working with colleagues, I've launched more than 30 new products, driving multi-millions in new revenues for employers. Capabilities include: • P&L management • Marketing strategy and program management • New product development and launch • Market research and customer segmentation • Brand strategy and positioning • Product marketing • Customer acquisition and retention strategies • Integrated promotional campaigns – digital...