Organization / Workplace

Location

Occupation

Industry

Advertising / Marketing / PR

About

Laurie Wachter combines Analytical and Creative thinking to deliver strategic analysis and innovative analytical leadership. This integrated approach to problem-solving identifies the optimal path to overcoming barriers to success, whether strategic, technical or organizational. Laurie led her team to deliver more insights faster from a 2.5 PB consumer transactional data by collaborating with IT to streamline Analytics with process standardization, automation and access software. She also upgraded Analytics with predictive modeling for targeted marketing, consumer-centric measurement method, and upgrading talent and skills. She has developed numerous custom consumer panels and redesign...