Thousands of Words, One Brand Voice: Style Guides, Content Workflows, and AI | May Habib Content strategy + Information Architecture = Customer Success | Amber Swope Chris Hibbard The Heroes and Villains of Content Strategy | Alan Porter To Make Your Chatbot Smart, You Need to Feed It Right: How to Write for Chatbots | Alex Masycheff All I Ever Needed to Know about Tech Comm Management I Learned from Becoming a Parent | Kirsty Taylor This Time with Feeling: Bringing the Arts and Humanities to Tech | Jonathan Foster Intelligent Microcontent: At the Point of Content Convergence | Rob Hanna Rage Against the Machine: Overcoming the Four Main Barriers to Content Strategy Success | Noz Urbina Let's Get Personal! | Megan Gilhooly Trends in taxonomy | Dawn Stevens Measuring the Value of Structured Authoring and Getting the Budget You Need | Stephani Clark Evolution of Online Delivery | Scott Youngblom Adapt or Die: The Challenge of Digital Transformation | Sarah O'Keffe Easy-Bake Release Training: A Marcomm/Tech Writing Success Story | Sam Barney and Anthony Vinciguerra When Content Meets Medical: Do You Need a Crash Course for That Crash Cart? | Leah Guren Present Like a Pro | Leah Guren