4 Cs Of Smm

4-Cs ofSocial Media MarketingMary WininghamMirror Consulting

Generate ExposureIncrease traffic to all of your sitesBring in new relationshipsPeople need to know youPeople need to like youPeople need to trust youPeople are going to start working with youHow Social Media helps your organization

SMM Now a proven method of building your brand and attracting new clientsKey to success is education and executionSimple tips and tools will guide you to success in Social Media Marketing SMM role in attracting opportunities

Inbound Marketing is drawing them into you!Inbound marketing is more than 50% less expensive than outbound efforts such as direct mail, conferences and telemarketing to new inbound methods that include blogging, search engine optimization and pay-per-click. Inbound marketing accounts for more than 1/3 of all leads.HubSpot – 2009 (www.hubspot.com)Draw them in!

Social Media is for B2B and B2CSource: State of Inbound Marketing Report Http://bit/ly/aewfHR

SMMA (Social Media Martial Arts)4-C’s of SMMAConsistency

CourtesySMM is not your stand alone marketing plan, but a part of a comprehensive marketing and branding planSame basic rules applyHave a planHave a messageSelect your target audienceDrive great contentMonitor and track resultsYour success in social media will depend on your ability to make valuable engaging contributions, beyond simply promoting your brand.Consistency

Focus your profile message onYour brand and Value PropositionTarget audienceTarget partnersYour other profilesWhat is it your audience wants to know? - How does it work? - What will it do for me? - What will I gain from my affiliation with you? - Who else says so?Your Profile is Key

Make it a habit of searching your name and company periodically onlineGoogle, BING, ASK, AOLCheck SMM sites such as LinkedIn, Facebook, twitterCheck YouTube!!!Monitor and protect your online identity!Who are you today on-line?

Institute a standards and practice policy for anyone in the company using your organizations name in their social media profileIf you have an email policy – extend it to Social Media as wellPeriodically monitor and search your organizations name and what your employees are sayingWeb Security – Norton, WebRoot, McAffeeConsistency and Organizational Policy

Think in terms of who can best help you achieve your goalsAsk yourself: Who is the idea connection? Where are they today? How are they communicating today?Think in terms of attributesAge group, geographic group, like-minded groupsConnections

Connections means more than having 5000 connections on Linked-inWho should you connect with?Your target audienceJoin GroupsInvite group membersInvite mutual shared contactsBe visible in discussionsUse search tools to identify individuals, companies and groups Then Engage!Connections

Social media campaigns improve your standing on search engines like Google, they enhance your brand, they sell your products, they drive traffic to your website and they can help you gain new customers and serve current customers.Drive great content – have something to sayConsistent with marketing planDecide what you want your online image to beSchedule itReview for comments and revise as neededContent is KING!

Begin and end with a focus on your brand, your goals, your audienceRemember this is part of a larger plan not a plan in and of itself.Be clear about your Value PropositionUse language of engagement – our, we, you, us…less “I”Who should you differentiate yourself from?Who is your competition? Who is getting the ‘wallet share” or “time share” that you are looking to leverage?Could be time sensitive – you are delivering real time info while others are notHow to Deliver Great Content

How to Deliver great ContentList 5 things people want to know when searching for your products or servicesAnswer questions that are being askedBe sure this is consistent with websites and other marketing efforts – if not they should beList 5 things you want people to know about you when they find youGoals, events, how to get involved, what they gain from involvementRepurpose ContentContent from newsletters, websites, marketing materials should be used across channelsReduces effort while reinforcing brand awareness

Engage in and start conversationsPersonalizeGive an opinionAsk Questions/ initiate a pollBlog Use Key Words consistently in your postings, updates, profile and commentsKey word density and related wordsSearching your key words and see what comes up, then try multiple variations of the same thing. Think about it from a non-insider perspectiveGoogle AdWordsHow to Deliver Content

Google Ad Words toolhttps://adwords.google.com/select/KeywordToolExternal

When you are driving personal content it’s most important to reach out. When driving organizational content, it’s most important to listen first. Organizational Content

To reach the best internet optimization and reach the front page of search engines, cross-pollinate contentFor example: Linked-In profile, website, blogFacebook fan page, website, twitterLinked-in Profile, YouTube video of my presentation, blogMaximize content of things you are already doingThree is the key. But be consistent and focus on content not numbersTriangulate

While the internet can be impersonal, it is also personal. You must learn to connect in a positive way.Be personalWhen you invite someone, send a personal invitation stating why you want to connect with them and what you may be able to offerMake it mutual – it’s an exchange not just a one way connectionWhen you are invited, send a personal responseEngage in conversations and commentsCourtesy

While you will be representing an organization, an individual will be managing content – be mindful that there are real people out there looking at and reacting to your posts!Organizational Courtesy

Work in time blocksLearn efficiency best practicesUse a systematic approachUtilize toolsHootsuiteUse outside helpSMMA time management

Allows you to schedule updates weeks and months in advance across social media sitesFree, simple to useSAVES TIMEEnsures consistencyHootsuite

SMM Management toolsMarketing PlanEstablish a 3 – 6 months planDecide who will drive contentDecide who will create postsDecide who will monitor and respondUtilize SMM tools to make best use of your timeHootSuite allows you to schedule posts in advance, decide what sites will see what contentDedicate time to this effortNo more than 30 minutes a day should be devoted to SMM once plan is establishedOnce you get the hang of it you will only be posting “realtime” updatesShould end up with about 30 minutes a week maintenance

Site TutorialsFree WebinarsFree Social Media Articles Look and Learn from othersASK!!!Knock-Out Punch - Education

LinkedIn GroupsSocial Media for Non-ProfitsNon-Profit Tech 2.0 – Social Media Guide for Non-ProfitsHubSpot – general social media insightsTutorialsGoogle for Non-ProfitsFacebookLinkedInResources

4 Cs Of Smm

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4 Cs Of Smm