How to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
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Mark Opanasiuk discusses the importance of adopting a product mindset in product management, emphasizing its role in enhancing organizational growth and customer satisfaction. He contrasts product and project mindsets, advocating for a long-term ownership approach that prioritizes user feedback and iterative development. The document explores various tools and strategies for fostering a product mindset at both personal and organizational levels.
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
- 1. How to leverage your work with a Product Mindset Mark Opanasiuk Product Manager CPM, PSPO 1, SAFe PO/PM certified Ukraine, Kyiv
- 2. Mark Opanasiuk Product Manager • Location: Kyiv, Ukraine • 4+ years in Product Management • Podcast Host at Product Market Fat • SME at Ukrainian Startup Fund • And I got some agile & product certifications:
- 3. 1. What is a Product Mindset? 2. Product Thinking Mindset on Personal level. 3. Product Mindset on Organization level.
- 4. Technology Trends 2020 by Deloitte defines Product Mindset as foundation in the Business of Technology. 2019 Gartner analysis on application development and integration trends derived that 85% of organizations Favor a Product-Centric Application Delivery Model instead of project-based approach. Survey conducted by Gartner in Feb 2020: 55% of organizations surveyed are moving towards full adoption of the product-centric application model by (1) defining new architectures and tools (39%), (2) investing in DevOps software development methodologies (35%), (3) hiring workers with new skills (32%).
- 5. Tracking activities and budgets provides a false sense of security that may become apparent only when the software product hits the market...
- 7. Mindset - a person's way of thinking and their opinions, habitual attitude, state of mind. * Cambridge dictionary | Merriam-Webster dictionary Our mindsets affect our lives, our work, our careers, our results and in a long run determine who we are, and how we interact with our world.
- 8. Fixed mindset vs. Growth Mindset The product mindset is rooted in the growth mindset! A growth mindset encourages risk-taking without worrying about failure because mistakes represent a chance to learn. The growth mindset classically refers to personal development, and in Product, it’s about delivering value for customers, embracing change, and discovering opportunities for growth.
- 9. • Product thinking mindset practitioners may come from a wide variety of industry backgrounds with experience in multiple disciplines (project manager, designer, developer, business analyst, marketing manager, etc.). • Vendor development teams that adopt a product mindset bring even more value to clients, by finding additional opportunities for growth along the way. • Marketing teams can bring a product mindset approach to every customer touch point, making each interaction a chance to create brand loyalty and get better feedback. • Designers with product mindset creates user friendly customer–centric designs to delight end-users. Product Mindset is not reserved exclusively for product managers.
- 10. Love the problem, not your solution. Think in products, not in features.
- 11. Product thinking is the journey from the problem space of the customer / user to the solution space of the business. It starts with real problems and ends with product market fit by delivering the right product to right people... https://www.narenkatakam.com/
- 12. No business wants to ship Y when customers need X but, it happens... lack of understanding of customer’s needs clearly or their own business constraints on what they can offer at that point in time or lack of resources and team or hundred other reasons... https://www.narenkatakam.com/
- 13. Product mindset on personal level
- 14. Problem Space tool for growing product mindset: 5W1H (What, Who, Why, Where, When, & How) questioning tool Source: www.narenkatakam.com If you want to expand your problem statement, then use why and what more frequently in your line of questioning. If you want to narrow down solution options then use how, who, when, where more frequently.
- 15. Problem Space tool: Mom's test - Foolproof your questions Source: www.narenkatakam.com Mom’s test is all about a set of simple rules for crafting good questions that even your mom can’t lie to you about: • Talk about user's life instead of your idea • Ask about specifics in the past rather than generics or opinions in the future. • Talk less and listen more :)
- 16. Problem Space Tool: JTBD What job(s) arise(s) in people’s lives that your product could solve? Source: https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca
- 17. Solution Space Tool: HDD Hypothesis Driven Development Fail fast and learn fast... https://www.ibm.com/garage/method/practices/learn/practice_hypothesis_driven_development/
- 18. Solution Space Tool: Outcome > Output Start focusing on the outcome rather than output = the value your product is generating over estimation of development effort, and the accuracy of the product to do a job over its simplicity. “Everything should be made as simple as possible, but not simpler.” Albert Einstein https://uxplanet.org/product-thinking-101-1d71a0784f60
- 19. Solution Space Tool: Problem Solving Skills Models for solutioning: SCAMPER Technique 1. Substitute – What can be replaced? (glass >> plastic) 2. Combine – What can be combined? (smartphones) 3. Adapt – What can be added? (cars with built in wi-fi) 4. Modify – What can be Maximized, Minimized, Magnified? (sizing) 5. Purpose change – Can it be repurposed for other uses? (dual use) 6. Eliminate - What can be Removed, Minimized? (audio jack) 7. Rearrange – What can be Reversed, Reengineered? (free to play)
- 20. Product Mindset for BA and PO • What problem do we solve? (User problem) • Who is it for? (Target audience) • What do we want to achieve? (Goals) • Why are we doing this? (Vision) • How are we doing this (Strategy) • What exactly we are doing (Features)
- 21. Product mindset on organization level
- 22. Changing The Way Organizations Think! Project Mindset vs. Product Mindset Source: https://www.sketchbubble.com/en/presentation-project-mindset-vs-product-mindset.html Product mindset is about building a product centric thought process rather than temporary milestone-based release approach.
- 23. 1. Teams shall understand their responsibility to own the product over the long term 2. Have channels for constant communication with end users, gather user feedback, practice UX monitoring, canary releases and beta testing. Agile or DevOps organizations adjust their strategies according to the feedback. 3. Each development decision affects the product. Agile or DevOps organizations should develop and release products that are easy to test, deploy and support after release.
- 24. 4. Invest in organizational change. The hardest aspect of a product vs. project overhaul is getting everyone to buy in. 5. The project mindset assumes failure is expensive, so value is all about reducing cost and risk. Product-minded development teams assume the definition of "right" will change over time. The business, customers and market always evolve. 6. Rather than fix their problems, many organizations simply dress them up. A product mindset requires a holistic focus on results, not on processes. Measure success according to business goals, not IT service-level agreements.
- 25. Product Mindset increase chances to build products that create value for customers & end-users from Day 1
- 26. Q& A THANK YOU! Mark Opanasiuk Product Manager You can reach me at: Telegram: @mark_is_here Follow in Telegram @wtf_is_pmf